is it time to consider outsource marketing?
TRANSCRIPT
Is It Time to Consider Outsource Marketing?
What is Outsource Marketing? Outsourced Marketing generally describes a full-service
marketing department that exists outside your company – essentially an extension of your team.
They are more consultative and long term rather than Digital or Advertising Agencies that are project based.
How It Benefits Small BusinessMost small businesses don’t have a fulltime marketing person or team in-house, yet they know they need to
undertake and invest in marketing to increase business.
We know that finding the time to do everything you should be doing can be a challenge and that small
business owners are always looking for ways to streamline their business functions.
CostWith outsource marketing, you get a team of marketing
professionals:• At a much lesser cost, and• Save on overheads, computers etc.• Reduce recruiting costs
A full time Marketing Manager will set you back between $80,000 - $100,000!
Outsource Marketing is a fixed cost allowing businesses to be able to budget and reduce costs.
Diverse Skillset A marketing agency generally has a more diverse skillset
than one marketing employee does. It’s really not possible for one in-house person to be able to do
everything and agency can.
Agencies are more up to date with:• Trends• Methods• Technology
And have access to wider resources.
Flexibility
Using a marketing agency gives you more flexibility as
they can scale their resources to suit your projects and you only pay for the services you
use.
If you need to ramp up or ramp down activities due to seasonal changes it’s easy to do so.
Fresh IdeasUsing a Marketing Agency can give you a fresh prospective
and an objective viewpoint. It’s easy to become too involved in your business that you may miss opportunities.
An agency will provide strategic direction and valuable insights.
Outsource Marketing can be an attractive option for many small businesses, maybe it’s something you
should consider for your business?
Gloss Digital is a boutique digital marketing
agency with a core focus on strategy development and marketing management -
outsource marketing.
Contact Us: www.glossdigital.com.au
oremail [email protected]