is it strategy?

An adapted definition from MarkPolland.net

‘an informed plan to solve a problem or take advantage of an opportunity’

before you call something strategy...

before you call something strategy...

1. Identify the problem or opportunity.

before you call something strategy...

1. Identify the problem or opportunity.What is the tension that people, your people can:

relate toidentify withlove or hate

take a stand for

before you call something strategy...

2. Be informed.

before you call something strategy...

2. Be informed.Deepdive into the data and insights

businessmarket

human/animalculture

tech

before you call something strategy...

3. Make a plan.

before you call something strategy...

3. Make a plan.It absolutely must be:

Simple to understandPowerful in guidance

Useful for tactical implementation

before you call something strategy...

3. Make a plan.Explain it. So it can be used.

with wordsloaded emotions

penetrating imagerywithout consultant models

Do these things. With energy and intellect and you will create:

‘an informed plan to solve a problem or take advantage of an opportunity’

Thoughts by Marek Wolski@marekting / thrutre.es

Inspired by many planners and books.

yes, it is strategy.