is hosting right for you?
DESCRIPTION
Stephen Parker runs us through the ins and outs of getting into the hosting business.TRANSCRIPT
13/04/2023 © 2012 NewLease Pty Ltd 1
Is Hosting right for you?Stephen Parker
Head of Cloud Strategy, NewLease
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Situation
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Cloud Revolution !?
The cloud is interesting to most, but for many not yet essential..
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Gartner Hype Cycle
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Cloud Definition
• Whatever the client wants it to be!!!OR from National Institute of Standards & Technology (NIST)• Essentials characteristics
– On-demand self service (DIY)– Broad network access (anywhere, any tool access)– Resource pooling (multi-tenant, shared resources)– Rapid elasticity (Scale up/down as needed)– Measured service (transparency of utilization)
• Service models– SaaS– PaaS– IaaS } XaaS
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Subscription Dynamic
Time to realised value (Seller Beware)
Vendor Distributor Reseller Customer
Rights Licence Service
$ $ $
1 2 3
4
7 6 5
Value
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Challenges
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The Barriers
Vendors Marketplace Partner
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Who else is out there?
Differentiation
Simon Sinek – How Great Leader Inspire Action
• http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html• 01:40 – 04:30
Why?
How?
What?
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Understand your Assets & Strengths
Be Clear about your real strengths
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Be a Service Provider First
What are your Value Added Services?
On-premises Your Cloud White label Public Cloud
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Disconnection in Disruptive times…
• Customers want something different
• Be proactive• Offer quick time to value• Evolution or revolution
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A opportunity to reconnect with Buyers needs
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Cloud Positioning – Risk vs Value
High Risk
Low Risk
Low
Bus
ines
s V
alue
High B
usiness Value
Cost prohibitive -> Affordable (Realisation
of existing ideas)
2Impossible -> Possible
(New business
creativity)
3
Custom/Complex -> Commodity (Cost Reduction)1
Sweet Spot?
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Systems Management and Automation
Virtualisation
Systems Management
Automation
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Look beyond traditional hosting
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Find your PathCA
PEX O
PEXCommercial
Cloud ready
Traditional
OrganisationalOn-Premises
Cloud
Revolution
YourEvolutionary
Path
YourEvolutionary
Path
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In Summary
• Be clear about Why you are doing this• Have a documented Plan• Understand your Assets and Strengths• Be clear about Who you are targeting• Focus on their burning business Needs• Differentiate your Offering
“In preparing for battle I have always found that plans are useless, but planning is indispensible.”Dwight D Eisenhower (US General, 1890 – 1969)
Stephen Parker
• Head of Cloud Strategy, NewLease • +61 424 321748• [email protected]
• Blog: http://newleaserelease.wordpress.com
© 2012 NewLease Pte