Are Content Strategists the new Information Architects?

#WIAD #WIADCHI@estojakovic

LETS PLAY.. NAME THAT JOB…

Organize content and functionality to develop organizational models, naming schemes and navigational hierarchies.

Information ArchitectNAVIGATION ARTS

orContent Strategist Information Architect

Leads a global team responsible for defining and maintaining LMS Global catalog and associated taxonomy for access to all content as well as new online free content suppliers and associated sites. Manages the activities necessary to maintain and deliver a relevant and right-sized learning content portfolio for Eaton

Manager, Global Content StrategyEATON

orContent Strategist Information Architect

Manages a team of user interface experts - providing guidance, coaching and mentoring as needed.

UX Content Strategy Manager Bank of the West

orContent Strategist Information Architect

Strong knowledge of communications and search technologies, including learning and content management systems.

Manager, Global Content StrategyEATON

orContent Strategist Information Architect

Extensive data governance, policy/process AND implementation experiences, experience with conceptual, logical/canonical and physical data modeling for large data sets.

Dir Information ArchitectureGRAINGER

orContent Strategist Information Architect

Produces a Page Inventory and Facet Map that catalogs all screens and entities in an experience, including meta data, display rules, and other defining characteristics, to support SEO, copywriting, CMS development, and other design and development activities.Content Strategist Software Resources

orContent Strategist Information Architect

Recognize the patterns of data needs across multiple business requirements and determine how to address these requirements using an effective and efficient business data architecture.

VP Business Information ArchitectCITIBANK

orContent Strategist Information Architect

“people interact with content, not information”

Content strategy is to copywriting as information architecture is to design.-- Rachel Lovinger “Content Strategy: The Philosophy of Data”

If Information Architecture is the spatial side of Information, Content Strategy is the temporal side of the same coin-- louis rosenfeld

but there are some stats

Information Architects 2,700+ US LinkedIn Profiles

Top Employers1.IBM 2.Razorfish 3.Fidelity Investments 4.SapientNitro 5.Bank of America

Industry 1.IT 2.Internet 3.Computer Software 4.Design 5.Financial Services

Content Strategists2,300+ US LinkedIn Profiles

Top Employers1.Razorfish 2.Elsevier 3.Facebook 4.IBM 5.Huge

Industry 1.Marketing 2.Writing/Editing 3.Internet 4.Online Media 5.PR

term popularity across web

Tipping Point?

So…

are Content Strategists the new Information Architects?

Samantha Dietz@awe_sam

Joe Hass@hassgocubs

Hilary Marsh@hilarymarsh

Information Architect, Razorfish

Interaction Designer,Sapient Nitro

Chief Strategist, Content Company, Inc