MIAM

I IRONSIDE

OFER MIZRAHI

PROJECT STATEMENT

PROJECT DEFINITION

DIAG

RAM

S

DESIGN GOALS

SOFIA MENDEZ

MARKET ANALYSIS

WHOAM I?

My name is Sofia Isabella Mendez, and I was born in Miami, Florida. My family is from Cuba and from Spain. I’ve never been to any of theses countries yet, but soon I will be able to discover the pure beauty and the heritage of my relatives. I am very family oriented, so I enjoy spending lots of time with them.

My family is my main support system, so whenever I’m having difficulty making a decision, I ask for their advice. My family is very large, it’s true when people say they have a Cuban family, because my family doesn’t just include blood related relatives, but also anyone that has made an impact in any of are lives.

My mom is an Interior Designer, my dad is an aviation consultant,  and my brother and sister work at retail companies, one in sales, and the other in Human Resources. Then there is Fifi, my 5 pound Maltese who I love so much. She has a unique character, is very energetic, crazy, but at the same time lovable.

I was inspired to make this piece as my creative generator because I feel the Rainbow Eucalyptus trees are a dominant factor in this site and should be exploited because they distinguish Ironside as a unique, creative place. These trees drive my entire design because of their beauty, exclusivity, and array of colors.

Ofer Mizrahi ...owner, designer, creater

PROJECT PROFILEWhat is MIAMI IRONSIDE?A

prototype for a European village concept in which industrial warehouseis converted into a mixed commercial.

SITE is encompassed by exclusive art and vegetation: largest collection in the country of ...

Berlin Wall segments +Rainbow Eucalyptus Trees

design and architecture firmsorganic clothing storesgym smoothie baryoga studio italian pizza

What type of project is it? Ironside is a business develepment where expansion and growth will take place in order to facilitate an enriched working community that encompasses bio-dynamic construction, live, work, and play.

The rainbow eucalyptus trees and segments of the Berlin Wall should be exploited to better add a sense of consistency and direction to the site plan.

LAN

DSCA

PECO

NSI

DERA

TIO

NSWhere is it

located?It is located at the heart of Upper Eastside Miami, near the Miami Design District, and Little Haiti.

Path-Space RelationshipRelationship to Features of the Building

SITEThe diagrammatic analysis of Miami Ironside, revealed that there needs to be:

1 an articulate approach to the site 2 an informative route of circulation3 the parking is confusing and distant from the tenants

Configuration of the Path

Linear Circulation

CIRCULATION

PROJECTSTATEMENTWhat is the problem? 1. Their needs to be a distinguishable entrance/ approach. 2. An articulate and enjoyable direct route of circulation. 3. Long walk between where you can park and most of the office spaces. 4. No place to sit, interact, or relax. 5. Recreate the promenade, so it’s cleaner, nice, and adds slight views of the train track.

Although it is a very trendy, and well known place among people in the design industry, Ironside lacks a clear approach and circulation process.

CONCEPT STATEMENTMiami Ironside requires a distinguishable entrance and a wayfinding path. This will be approached by using environmental cues, such as enhanced vegetation to call attention to the approah and rainbow eucalyptus trees to designate nodes.

GOALS +STRATEGIES

What are the design strategies? 1 To call attention to the entrance with increased lighting, enhanced vegetation of native floridian trees, rainbow eucalyptus trees, and orchids.

2 Designate nodes by adding a 19ft column with the pattern of the rsinbow eucalyptus trees.

3 The pattern of the rainbow eucalyptus tree will inform the design pattern of circulation path.

4 Specified parking closer to the different store locations for preferred clients and tenants.

5 Allow access to the project through gate thresholds ... keep gates open during business hours. 6 Space for seating/benches around the project, sourounding key nodes and places of increased program.

7 Use black metal L strips into a gradation and fill the negative space with glass and other natural elements with the intertwinning of grass vines, while also allowing glimpses of the train track. The metal peices will be closer together at the begining of the promenade and open up more as you get closer to the piazza.

What are the Goals? To create an approach to Ironside Miami that is distinguishable from the rest of the site and to establish a direct route of circulation with places to interact and sit.

WHAT ISWAYFINDING?Designing signals that help people navigate through an environment

Architectural or design elements that guide a site

Casa Carmel Apartments

Gumtree Garden Pop-Up Bar by Yellowtrace

Interior Graphics Nevada

WHAT IS ANODE?“Nodes are areas of heightened activity along a circulation route. Nodes are not the paths themseleves but, rather, rather special places along the paths.”- Roberto Rengel

WHAT SIGNIFIES AN ENTRANCE?

“Entering a building a building, a room within a building, or a defined field of exterior space involves the act of penetrating a vertical plane that distinguishes on space from another and seperates “here” from “there”.-Roberto Rengel

This model will be used to denaote entrances. The scale will change depending on what type of entance it is, whether vehicular or pedestrian. The materials used will be back metal to furtther emphasize the railroad. Mosaic tiles on the ground and on the side of the entrances will be in different colors depending on the color that denotes that entrance. For example, the Piazza entance will all red tiles.

This model will be used to designate nodes. The materials used are wood for the bench and concrete for the column, covered with paint in the color and patterns of the Rainbow Eucalyptus tree. Each node will have a different icon indicating Ironsides five programs: working, playing, eating, and exercising.

IRON GATE PIAZZA MERCADITO

GARDEN DISTRICT

ELEVATION NETH COURT

PARCHEGGIO

ENTRANCES

PROMENADE

CENTER OF PARCHEGGIO

CENTER NODE PIAZZA

INTERIOR SITE TERMINUS IRON GATE ENTRANCE

INTERIOR SITE TERMINUS GARDEN GATE ENTRANCE

NODES

WHAT IS A MARKET?A retail market is where fresh produce, flowers, hand made crafts and jewlery are sold.

Famers Markets give local vendors and start up companies a place to interact with consumers and directlty sell their products.

They range from just a few stands to a span of multiple blocks, which can operate the entire week or a few days a week.

The growth of farmers markets has rapidly increased from under 2,000 in 1994 to over 8,600 registered in the USDA Farmers Market Directory.

Specific rules and regulations have been placed to ensure that food products are only produced on a farm. The health department follows ISDH Rule Title 410 IAC 7-24, the Retail Food Establishment Sanitation Requirements. Licenses and Registrations: 1. In the state of Florida vendors selling at a farmers market need a DBPR (The Department of Business and Professional Regulation license. 2. A DBA (Doing Business As) with a Business Name Registration. 3. A Federal Tax ID(EIN) 4. Local health departments issue permits for farmers markets in order to control which vendors have met the requirements of the food code.

R E Q U I R E M E N T S

WHAT IS AFOOD TRUCK?

A food truck is a licenced mobile unit used for selling food to the public. They vary in size and mobility, but it’s typical size is 7-9ft*16ft.

Most food trucks have fully functional kitchens, but some are just sets of heating units siiting in the back of a truck. Food trucks, booths, and carts are like pop-up restaurants which serve about 2.5 billion people everyday.

WHAT ARE THE REQUIREMENTS?The required registration for a food truck is the same as a farmers market, which includes a Buisness licence, a DBA, and a Federal Tax ID.

Other Florida requirements are to have a hand sink, dishwashing capacity, refrigeration, a generator or form or getting electricity, and a plumbing system.

GOALS/STRATEGIES

What are the GOALS & STRATEGIES?To create a destination that integrates the community with Ironsides, and enhances circulation for the surround-ing buisnesses by attracting people to the live music, fresh foods, and relaxing night life.

Margarita MondaysSunday FUNDAY

Wine Wednesday

N

BAKERY

CHOCOLATE

COFFEE

MACAROONS

FRUITS & VEGETABLES

CHEESES

MEATS

GELATO LEMONADESTAND

FLOWERS

STAGE

WINECELLAR

MARKET ENTRANCE

ELEVATION

PERSPECTIVES

FRUITS &VEGETABLES

ELEVATION

PERSPECTIVES

PERSPECTIVEELEVATION

WINE CELLAR

BAKERY &CHOCOLATE SHOP

ELEVATION

PERSPECTIVES

COFFEE SHOP

ELEVATION

PERSPECTIVES

MACAROONS& GELATO

ELEVATION

PERSPECTIVES