Irn-Bru Advert Analysis

This Irn-Bru advert follows a trend set by previous adverts released by A.G. Barr. The colour scheme heavily features Irn-Bru’s traditional colour; ginger. Ginger also resembles the colour of the drink and ties in with the stereotypical view of the ginger haired, Scottish national.

The humour used in the adverts aligns with their target audience, teenagers. Irn-Bru enjoy playing up to a rebel reputation with their advertising, this often leads to the company being in trouble with the ASA. However this conflict with the ASA comes with benefit as many teenagers will often see the brand as being cool, for being a maverick amongst beverage companies. The style is made to look less slick than other drinks companies, this again plays up to their teenage rebel audience. The picture is made to look less slick by using a font that looks hand-written. Also in the content is a pack-shot and slogan to help the reader identify the author of the advertisement and it’s aim; to promote a joke.

This Irn-Bru advert plays up to the drink companies loyal Scottish customers with jovial anti-English views. The advert is just one of the Irn-Bru “get through with Irn-Bru” themed adverts. These set of adverts are designed to be humourous like all Irn-Bru adverts.

The content of the advert plays up to stereotypes of English and Scottish people. This makes the advert easy to understand for the consumer. An example of this would be the man drinking Irn-Bru reading a magazine named ‘Scottish Stuff’. The colour scheme in the advert use colours of the Scottish and England national flag as well as the Royal standard of Scotland which can be seen in the background of the screenshot above. A pack-shot is shown at the end of the advert to leave the viewer in no doubt as to the aim of the advert, this is similar to the previous advert, a website address and the advert slogan are also shown.

In 2006 Irn-Bru released a Christmas advert. The advert was full of the usual that has come to be expected by those viewing Irn-Bru adverts. Re-creating “The Snowman” may have also been a parody of the Coca-Cola annual Christmas campaign to go with the 2013 ‘share a bottle’ parody campaign by Irn-Bru. The Christmas campaign was very popular amongst Americans where the film is immensely popular and Christmas is widely celebrated. The style of the advert aligns itself with that of “The Snowman” with a certain graininess to the advert, with similar drawing style and music. At the end of the advert the traditional pack-shot is used in the advert. The content of the advert differs slightly from the original film however, the boy depicted in the advert is ginger (brown haired in the original film) linking in with the colour scheme of the Irn-Bru can. Also instead of flying around England like in the original film, the boy and Snowman are now flying around Scotland, this is shown in the advert as the duo come across a notable myth in the Loch Ness Monster and a notable building in the Glasgow Royal Concert Hall.

This particular advert is for ‘Irn-Bru 32’ an energy drink variant of ‘Irn-Bru’ which was launched in 2006. Firstly the slogan of “WAKEY WAKEY” links in with imagery of a morning bird waking up surrounding homes as well as the purposes of an energy drink in the morning to give someone an energy boost and in effect, wake said person up. The colour scheme of the advert and in particular the bird tie in with that of a can of Irn-Bru; orange and blue.

In the TV advert Irn-Bru once again push certain stereotypes to the forefront; an aggressive Scotsman looking for a fight. As with all Irn-Bru adverts a pack-shot is shown at the end of the advert to once again leave the viewer in no doubt as to what the advert is trying to promote. This advert again may delight their intended teen ‘rebel’ audience who see libraries as boring and picking fights as cool.

The Monster energy seems to set out to create a horror aura around the advert. This perhaps is to target a certain type of audience as the font on the can is very ‘horror’ like, the “M’’ on the can looks like it has been scrawled on my someone’s fingers nails. This technique is very similar to that of the poster for ‘I saw the devil’. The colour scheme also links in with this thought, the background is a black with a slight green hue. This adds to the eeriness horror-like demeanor of the advertisement.

The slogan “unleash the beast” also links in with the whole monster eeriness campaign. Unleashing the beast is something that the Incredible Hulk could be attributed with, the green skinned character can be linked in with ‘Monster’s’ colour scheme.

The can on the advert is surrounded by a neon glow, this helps draw the readers attention to the can. The glow keeps in line with the colour scheme of the advert, maintaining a professional standard and therefore reputation for the company which is past onto potential consumers via the advert.

This an advert for Powerade energy drink. The advert uses a colour scheme that can be definitely linked with their product. The bottle is labelled in packaging that looks similar to fire. If interpreting correctly it could be seen that the packaging is linked in with energy that is beneath the ground. “Energise fast”, could be seen as the company jokingly hinting that the drink is sourced straight from energy underground and therefore consumers will get a quick energy boost and also therefore “sustain performance”. The black used again links in with fire perhaps being used to substitute the colour of coal.

In addition the Powerade bottle is full of pictures of bubbles. These bubbles, whilst obviously there firstly to show the drink is carbonated, could also be for a stylistic purpose. The bubbles to the quick glance of the consumer make the bottle seem like it is engulfed in condensation. This shows that it is actually a drink being advertised at it is literally dripping in thirst quenching liquid.

This is an advert for energy drink Red Bull. Red Bull have often used humour as their way of advertising and this advert is seemingly no exception. The company use a worldwide recognisable face, this means that humour can be understood worldwide. When people think of the most intelligent minds of human existence, the man on the poster Albert Einstein will probably be thought of my very large percentage. The advert also edits the equation linked to Einstein by many. Again this is a ploy of humour by Red Bull to make an enjoyable advert whilst also hoping it’s a memorable one too. Every time a consumer thinks of Einstein they think of Red Bull, this is what the company will be hoping anyway.

The company keeps it’s traditional colours in the advert of: red, purple and white. This is key for maintaining their brand identity and marketability.

This is an advert for Lucozade energy drink. The company use the ever popular celebrity culture as a way of marketing the drink. Fans of these musicians will believe that it is ‘cool’ to drink this product if their heroes such as; Plan B, Tinie Tempah or Wretch 32 also drink it.

The advert also showcases a collection of bottles to collect. This would potentially be massively be popular with teenage consumers. Many who want to be seen as cool. Many teenager may see a potential to be cool if they have the all the bottles. This creates a massive money-spinner for the Lucozade company. This is stated in the bottom paragraph of the poster, where a 10% increase in sales since this specific marketing campaign began.

With huge audiences individually between each act the marketing potential is huge for Lucozade and they have capitalised on this.

The colour scheme of each bottle also capitalises on a potential fashion market within its consumers. With consumers being seen with the colour bottle that is their favourite colour or that matches the clothes they are wearing.