5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Iris @ The Kodak TheatreRecap Report

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign Campus Circle worked on a student marketing

campaign for Cirque Du Soleil’s production ofIRIS at the Kodak Theatre. The campaignpromoted a $25.00 student rush ticket. Thisreport recaps our efforts on multiple levelsincluding:

Online Marketing through CampusCircle.comincluding banner Ads, newsletter advertising,dedicated emailing, sweepstakes hosting,online editorial and calendar listings.

Social Media - Campus Circle utilized its ownsocial media channels to promote IRIS. Wedisseminated original content for the showthrough our social media channels.

Campus Circle - Print advertising for IRIS ranin our free alternative newspaper.

Campaign stats from Campus Circle’s outreach• Banner Advertising - 633,450 impressions, 523

clicks (Value = $6,330.00)• Dedicated Email (1) - 29,253 sent, Total clicks -

2,059 clicks. Page views - 5,428 ($1,182.00)• Newsletter Banner Ad - 4 wks, 29K+ emails per

week, Pg views above the fold - 6,592; Clicks -280 ($1,200)

• IRIS Landing Pg - 3,048 views (Value = $1,500)• Sweepstakes hosting - 2,748 page views, 1,436

entrants. (Value = $750.00)• Trailer Pg - 523 page views (Value = $100.00)• Social Media - Campus Circle channels:

Facebook - 8,084; Twitter- 2,350. ($500.00)• Calendar Listings - 508 page views ($75.00)• Print Ads - 3 cover strip 4C ads ($4,995.00)• Print Ads - Four 1/2 page 4C ads ($6,520.00)• Print Stats - 30k circ., 90k readership, 800

retail/40 schools.

• Total Impressions - 633,450• Total Dedicated Emails - 29,253• Total Page Views - 18,339• Total Clicks - 2,862• Total Print Circulation - 30K/issue [120K total]• Total Value = $23,152.00

Banner Advertising Banner advertising for IRIS appeared on our website. The banner ads ran

throughout 95% of the site. Our monthly traffic currently averages 500,000 pageviews and 80,000 unique visitors. The banner ads had a combined 633,450impressions and 523 clicks. The value of the banner ads was $6,330.00.

Newsletter Advertising #1

Banner advertising forIRIS appeared in ourweekly email newsletterfor 4 weeks

The Campus Circleweekly email newsletterreaches 30,000members per week inthe greater Los Angelesarea. The banner adshad 280 combinedclicks.

Total page views abovethe fold: 5,800

The total value of thebanner ads over 4weeks was $1,200.00

Newsletter Advertising #2

Dedicated Email Campaign #1

Campus Circle sent out adedicated email to promotethe IRIS.

The stats for the email wereas follows:

Emails sent: 29,253 Total Opens = 5,428 Total Clicks = 2,059 Value = $1,170.00

Campus Circle - Iris Landing Page 1

Campus Circle created a landingpage on our website to act as apoint of destination for our banner,email and social media efforts. Thelanding page provided all thenecessary information associatedwith the $25.00 student rush ticketprogram. To date, the landing pagehave been viewed 3,048 times.

The value of the landing page is$1,500.00

Campus Circle - Iris Landing Page 2

Campus Circle - Iris Sweepstakes

Campus Circle hosted an IRISsweepstakes on our website. Thesweepstakes included informationabout the student rush ticketprogram.

The sweepstakes page generatedthe following results

2,743 Page views 1,436 entries in 30 days.

The value of the sweepstakespage is $750.00

Campus Circle - Sweepstakes Entrant Demos

Campus Circle is able tocapture information aboutsweepstakes entrants in realtime. The IRIS sweepstakesentrants had the followingdemographics:

54.2% of entrants werebetween 18-34 years of age.

41% of entrants werestudents.

40% of entrants wereCaucasian.

36% of entrants were 40+years of age which leads usto the conclusion that parentsand grand parents areactively looking for specialdeals for their kids andgrandkids.

Campus Circle - Sweepstakes Entrant Demos

Campus Circle - Iris Trailer Page

Campus Circle hosted an IRIStrailer on the video page of ourwebsite. To date, the trailer hasbeen viewed 523 times.

The value of the trailer page is$100.00

Campus Circle - Iris Calendar Listing

Campus Circle listed IRIS asa calendar event on ourwebsite. The listing hasgenerated 508 page viewsto date.

The value of the calendarlisting is $75.00.

Campus Circle - Social Media

Campus Circle utilized its ownSocial Media channels to promoteIRIS. We disseminated originalcontent through our Facebook andTwitter pages along with variousother efforts of outreach. Thefollowing pictures recaps some ofour approach.Facebook Likes: 8,041Twitter followers: 2,350Total Value = $500.00

Campus Circle - Social Media 2

Campus Circle - Cover Strip Ad #1

Print Ad Campaign - CampusCircle ran 3 cover strip ads forthe IRIS on the cover of CampusCircle.

Campus Circle is an alternativenewspaper distributed to 40schools and over 800 retailoutlets in the greater Los Angelesarea. In its 21th year, CampusCircle covers film, music, theatre,events and L.A. culture.

The value of the cover strip ads is$4,995.00.

Circulation: 30,000 Readership: 90,000

Campus Circle - Cover Strip Ad #2

Print Ad Campaign - Three 1/2page 4C ads for IRIS ran in 3issues of Campus Circle.

Campus Circle is an alternativenewspaper distributed to 40schools and over 800 retailoutlets in the greater Los Angelesarea. In its 21th year, CampusCircle covers film, music, theatre,events and L.A. culture.

The value of print ads is$4,890.00.

Circulation: 30,000 Readership: 90,000

Campus Circle - Print Ad #1

Print Ad Campaign - Four 1/2page 4C ads for IRIS ran in 4issues of Campus Circle.

Campus Circle is an alternativenewspaper distributed to 40schools and over 800 retailoutlets in the greater Los Angelesarea. In its 21th year, CampusCircle covers film, music, theatre,events and L.A. culture.

The value of the 1/2 page printads is $6,520.00.

Circulation: 30,000 Readership: 90,000

Print ads in Campus Circle #2

Print ads in Campus Circle #3

Print ads in Campus Circle #4