irf brochure fish on shore english
DESCRIPTION
ÂTRANSCRIPT
To be someone’s fish on the shore*
Matreiðsla
life is saltED fish*
Fishing has been an inseparable part of life
in Iceland since the country was first settled.
Fishing is intertwined with the nation’s history
and culture, and has shaped both the lives and
language of the people, as is evident from the
many idioms and proverbs that refer to fish and
fishing.
Fish has been the lifeline of the nation, not only as a
vital part of the Icelandic diet through the centuries,
but also as the country’s primary export product for
centuries.
For days to comeThe importance of this resource for the future genera-
tions makes sustainable harvesting a natural demand
which Icelanders fulfil with responsible fisheries man-
agement and protection of the ecosystem to guaran-
tee future growth of fish stocks. The Icelandic fishing
industry is united in protecting the fishing grounds
so that Iceland can deliver the demanded seafood
products not only today, but also tomorrow and days
to come.
*A latter day idiom used in reference to the livelihood of fishing villages depending on the processing and export of salted fish, or bacalao.
The Seabaron´s founder >
< the new owner
Product of the sea
Fish is not only used for food, it is also utilized in a range of products from design to dietary supplements and pharmaceuticals.
> Lífið e
r saltfisk
ur
Cod of Arms
The Cod was used in the Icelandic Coat of Arms for centuries, dating back as far as 1415.
To be industrious with the plaice
CLEAN NATURE – PURE PRODUCT
Steady supply of fish Some of the richest fishing grounds in the North
Atlantic can be found around Iceland. Cold and warm
ocean currents meet off the island’s shores, creating
ideal conditions for fish stocks to thrive.
Iceland is an important supplier of healthy seafood
products for demanding buyers around the world.
Technical developments in the industry and accumu-
lated knowledge and experience in the field, makes it
possible to seek out the best fishing grounds relative
to regulations and to meet the needs of the market at
any time, and offer a steady supply of fresh catch.
Optimal treatmentWith optimal treatment of the product, quality and
freshness is preserved throughout the process, from
the moment the fish is caught and until it arrives in
markets. The fishing fleet is equipped with advanced
technology and the same holds true for the processing
facilities on land.
Through constant innovation, the utilization of the
catch has gradually improved during processing,
so that valuable by-products such as healthy proteins
and fatty acids do not go to waste.
“no skin - no bone” >
> Að vera
iðinn v
ið k
olann
To be efficient and resilient, comparable to those spending long hours when fishing plaice.
the fish story flies
Originally used in the sense “good news travels fast” in reference to fertile fishing grounds but can also mean “rumours get around”.
Responsible fisheriesSustainable and responsible fisheries management is
of a fundamental importance as fisheries are one of
the main pillars of the Icelandic economy. Iceland’s
current fisheries management policy strongly advo-
cates responsible fisheries through ecologically and
economically sustainable management of the marine
resources, focusing on the sustainable utilization of
the fish stocks and good treatment of the marine
ecosystem. Extensive scientific research of Icelandic
fish stocks and fishing grounds is the foundation for
decisions on fishing quota and fisheries manage-
ment.
Sustainable use of fish stocksFishing is strictly regulated in regards to which fish-
ing grounds may be harvested at each given time,
the size and quota of each stock, and what types of
vessels and gear is used. In addition to the individual
transferable quotas (ITQ) system, Icelandic fisher-
ies management includes many other management
measures such as area restrictions, fishing gear
restrictions, and the use of closed areas to conserve
important vulnerable habitats. Extensive provisions
Well managed fisheries in Icelandic waters
> Flýgur
fiski sagan
are made for temporary closures of fishing
areas to protect spawning fish from all fishing.
These measures are in place to support and
secure the sustainability of the fisheries.
may it be to your wellness
Fish is part of a healthy dietIt is a rich source of essential nutrients, trace ele-
ments and vitamins, and provides quality proteins,
including vital amino acids in suitable proportion with
the human body’s needs. Fish also contains long-chain
unsaturated fatty acids (Omega 3) which cannot
be found in vegetable oils. Studies have shown that
consumption of fish and fish liver oils help counteract
cardiovascular and other diseases.
Expect moreThe significance of fish in the Icelandic diet has
helped make the life expectancy of the Icelandic
people one of the highest in the world. Iceland prides
itself on a range of fine-dining restaurants where
master chefs use fresh local ingredients, taking
advantage of the availability of seafood, and tradi-
tional recipes to inspire modern dishes. “Fiskur dagsins”
(e. catch of the day). Icelandic fish restaurants
will often provide an option for the freshest
material from the market prepared in accordance
to the chef’s inspiration.
> Verði þér að góðu
A traditional greeting offered when a meal has been prepared.
for the benefit of future generationsThe fishing industry in Iceland was united in devel-
oping the Iceland Responsible Fisheries programme
in order to promote the Icelandic origin of the
seafood and well-managed fisheries in Icelandic
waters. The logo of origin for Icelandic seafood
and certification for Iceland’s responsible fisheries
serve as a marketing tool, providing both produc-
ers and sellers of Icelandic seafood an opportunity
to demonstrate their initiative in meeting market
demands for sustainable use of marine resources.
The purpose of obtaining certification of Icelandic
fisheries from an independent third party certi-
fication body is to demonstrate with complete
transparency that fishing and fisheries manage-
ment in Iceland is carried out in a responsible and
recognized manner. The UN FAO has developed
and adopted Guidelines for market based certifica-
tion and ecolabelling that are based on explicitly
stated principles.
These principles include avoidance of obsta-
cles to trade and state that ecolabelling
schemes should be considered
equivalent if consistent with
the FAO Guidelines.
Logo of originCompanies in the value chain of Icelandic seafood
can apply for authorisation to use the logo of origin in
their marketing efforts. Those companies that have
chain of custody certificate can apply for a permit
to use the certification mark. Further information is
available on the website www.ResponsibleFisheries.is
*TO CAUSE SOMEONE’S LUCK
> Að verða ein
hverj
um fi
skur í fjöru