irc marketing plan presentation

20
Do You Know These Companies? Well, who wouldn’t?

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Powerpoint presentation for use by all IRC Networks member.

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Page 1: IRC Marketing Plan Presentation

Do You Know These Companies?

Well, who wouldn’t?

Page 2: IRC Marketing Plan Presentation

Just check out these numbers…

And there are still others like Gloria Jeans, Dome Café etc, etc…

One thing for sure…There are a lot of money to be made from this industry!!!

….Fast Food & Specialty Drinks industry

Outlets worldwide Revenue (2007)

Mc Donalds >30,000 USD22.79b

KFC >30,000 USD520m

Starbucks >15,000 USD9.4b

Coffee Beans >700 USD130m

Page 3: IRC Marketing Plan Presentation

How much money to invest?McDonald’s ±1m

KFC ±1m

Starbucks Do not franchise

The Coffee Bean 500k – 1m

Gloria Jeans ±800k

That’s just the franchise fee. Renovation cost, operational cost and the annual fee around 8% per year is not included yet.

To sum it all up…. Eventhough this is a very lucrative industry, the start up capital is a hefty one. Not everybody can afford it.

Page 4: IRC Marketing Plan Presentation
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Overview

• Island Red Cafe was established in 2006

• Uses Espresso original culture as our base, and strategically bring the Italian coffee culture into Malaysia market with low cost.

• Island Red Cafe corporate management concept is to promote the original coffee culture and the local tasty food with full dedication and high professionalism.

• The company emphasizes the spirit of integrity and practicality, insist to put customers as top priority and value every franchisees and their working opportunity with Island Red Cafe.

Page 6: IRC Marketing Plan Presentation

Overview

Together, - we develop and welcome the new wealthy journey of coffee.

- we create a new spirit of coffee culture, with royal quality and ambitious dream.

-We create characteristic service procedures according to every customer's requirements.

- we insist and follow the coffee corporate management system and the franchising chain model, Island Red Cafe management and service system directly enjoy the resources and has the most equipped customer service organization structure.

Page 7: IRC Marketing Plan Presentation

PANDAN INDAH CHERAS TAMAN NUSA BESTARI JOHOR BAHRU

PAHLAWAN MELAKA KRYSTAL POINT PENANG

The Restaurants

Page 8: IRC Marketing Plan Presentation

The Restaurants

PUCHONG PUTERIPandan Indah 2, Cheras

Page 9: IRC Marketing Plan Presentation
Page 10: IRC Marketing Plan Presentation

PERLIS-PADANG BESAR, KANGAR, ARAUSELANGOR-SABAK BERNAM, SUNGEI BESAR, HULU SELANGOR, TANJONG KARANG, KUALA SELANGOR, SELAYANG, GOMBAK, AMPANG, PANDAN, HULU LANGAT, SERDANG, PUCHONG, KELANA JAYA, PETALING JAYA SELATAN , PETALING JAYA UTARA, SUBANG, SHAH ALAM, KAPAR, KLANG, KOTA RAJA, KUALA LANGAT, SEPANG, RAWANG, SRI PETALING, DAMANSARA, KAJANG, SRI KEMBANGAN, SUNWAY, BANTING, SG. BULOH, SETAPAK, BATU CAVES

KUALA LUMPUR-KEPONG, BATU, WANGSA MAJU, SEGAMBUT, SETIAWANGSA, TITIWANGSA, BUKIT BINTANG, LEMBAH PANTAI, SEPUTEH, CHERAS, BANDAR TUN RAZAK, PUTRA JAYA

NEGERI SEMBILAN-JELEBU, JEMPOL, SEREMBAN, KUALA PILAH, RASAH, REMBAU, TELOK KEMANG, TAMIN, NILAI, SEREMBAN, PORT DICKSON, REMBAU, TAMPIN

MELAKA-TAMPIN, MASJID TANAH, ALOR GAJAH, TANGGA BATU, KOTA MELAKA, JASIN, MELAKA RAYA

JOHOR-SEGAMAT, SEKIJANG, LABIS, PAGOH, LEDANG, BAKRI, MUAR, PARIT SULONG, AYER HITAM, SRI GADING, BATU PAHAT, SIMPANG RENGAM, KLUANG, SEMBRONG, MERSING, TENGGARA, KOTA TINGGI, PENGERANG, TEBRAU,

PASIR GUDANG, JOHOR BAHRU, PULAI, GELANG PATAH, KULAI, PONTIAN, TANJONG PIAI, SEKUDAI

SABAH-KOTA KINABALU, KUDAT, BEANFORT, TENOM, TAMBUNAN, RANAU, SEPILOK, SANDAKAN, SUKAU, LAHAD DATU, DANUM VALLEY, TAWAU, SEMPORNA

SARAWAK-KUCHING, DANUM, BAREO, SARIKEI, KAPIT, LAWAS, SIBU, BINTULU, KABONG, MIRI

PULAU PINANAG-KEPALA BATAS, TASEK GELUGOR, BAGAN, PERMATANG PAUH, BUKIT MERTAJAM, BATU KAWAN, NIBONG TEBAL, BUKIT BENDERA, TANJONG, JELUTONG, BUKIT GELUGOR, BAYAN BARU, BALIK PULAU, GEORGE TOWN, BATU FERINGGI, BUTTERWORTH, AIR ITAM, SIMPANG EMPAT

PERAK-GERIK, LENGGONG, LARUT, PARIT BUNTAR, BAGAN SERAI, BUJIT GANTANG, TAIPING, PADANG RENGAS, SUNGAI SIPUT, TAMBUN, IPOH TIMOR, IPOH BARAT, BATU GAJAH, KUALA KANGSAR, BERUAS, PARIT BUNTAR, KAMPAR, GOPENG, TAPAH, PASIR SALAK, LUMUT, BAGAN DATOK, TELUK INTAN, TANJONG MALIM, SLIM RIVER, SITIAWAN

PAHANG-CAMERON HIGHLAND, LIPIS, RAUB, JERANTUT, INDERA MAHKOTA, KUANTAN, PAYA BESAR, PEKAN, MARAN, KUALA KRAU, TEMERLOH, BENTONG, BERA, ROMPIN

KEDAH-LANGKAWI, JERLUN, KUBANG PASU, PADANG TERAP, POKOK SENA, ALOR STAR, KUALA KEDAH, PENDING, JERAI, SIK, MERBOK, SUNGAI PETANI, BALING, PADANG SERAI, KULIMKELANTAN-TUMPAT, P. CHEPA, KOTA BAHRU, PAIR MAS, RANTAU PANJANG, KUBANG KERIAN, BACHOK, KETEREH, TANAH MERAH, PASIR PUTEH, MACHANG, JELI, KUALA KRAI, GUA MUSANGTERENGGANU-BESUT, SETIU, KUALA NERUS, K.TERENGGANU, MARANG, H.TERENGGANU, DUNGUN, KEMAMAN

Target in 2009, Open 100 Franchise

Malaysia First 100 IRC Franchise

Page 11: IRC Marketing Plan Presentation

Penang Island based multi-traditional cuisine

The Menu

Integrated with the international taste of diet

Page 12: IRC Marketing Plan Presentation

Coffee Penang Foods Vegetarian

Western Foods Cake Dessert

The Menu

Above all for halal food (HALAL)

Page 13: IRC Marketing Plan Presentation

A Whole New Business Trend

Page 14: IRC Marketing Plan Presentation

IRC Member Card

Page 15: IRC Marketing Plan Presentation

Pairing Bonus RM9O/pair

MonthlyJackpot

Level 1 – 10%

Matching Bonus

Level 1 – 10%Level 2 – 4%

Level 1 – 10%Level 2 – 4%Level 3 – 3%

Level 1 – 10%Level 2 – 4%Level 3 – 3%Level 4 – 3%

Sponsor Bonus

DiningVoucher

15

20

30

35

45

60

RM1,35OsehariRM4O,5OOsebln

RM1,8OOsehariRM54,OOOsebln

RM2,7OOsehariRM81,OOOsebln

RM3,15OsehariRM94,5OOsebln

RM4,O5OsehariRM121,5OOsebln

RM5,4OOsehariRM162,OOOsebln

Level 1 – 10%Level 2 – 4%Level 3 – 3%Level 4 – 3%Level 5 – 2%

RM2,130180pair

RM5,100180pair

RM6,900180pair

RM9,900180pair

RM27,000360pair

RM990180pair

Page 16: IRC Marketing Plan Presentation

8 8

16 16

32 32

15 +15 + 90 = 120

90 + 90 = 180

15 + 180 = 195

16 x 90 = 1,440

30 x 90 = 2,700

30 x 90 = 2,700

pair

Page 17: IRC Marketing Plan Presentation

Kenapa Anda Mesti Join Sekarang…• Pelan Pemasaran Yang Mampu Disertai Oleh Sesiapapun...

Dengan modal sekecil RM33O anda boleh menjana pendapatan setinggi RM4O,5OO sebulan. Dengan modal awal RM4,95O pula anda mampu menjana pendatan setinggi RM81,OOO setiap bulan. Amat Lumayan...!!!

• Ahli Tak Akan Rugi...!!!Setiap keahlian akan mendapat kembali duit mereka dalam bentuk e-voucher yang boleh digunakan untuk makan2, minum2 di mana-mana cawangan IRC. Contohnya: Ahli 1 Star (RM33O) akan mendapat vaoucher makan bernilai RM3OO

• Semua Orang Perlu Makan, Semua Orang Perlu MinumCuma setiap hari kita berkunjung ke restoran-restoran dan terus menguntungkan tuan kedai tanpa apa-apa faedah kepada kita. Sekarang IRC dengan bangganya memberikan anda pulangan berupa wang ringgit setiap kali memperkenalkan ahli baru. Bukankah itu lebih baik untuk anda...?

Page 18: IRC Marketing Plan Presentation

• Amat Mudah Menaja Ahli Baru.Setiap hari anda hanya perlu mengajak seorang dua rakan ke IRC. Jarang sekali rakan-rakan akan menolak jika anda ingin belanja minum & makan, betul tak? Bila mereka melihat kafe di depan mata, dekorasi yang bergaya, kemudahan yang selesa, menu yang lengkap dan kehadiran ahli IRC2U yang ramai termasuk juga dari kalangan ahli bangsa Cina pasti akan terus meyakinkan rakan-rakan untuk terus bersetuju menyertai program ini. Amat mudah...

• Tak mungkin kafe secanggih ini akan lingkup sekelip mata...Untuk sesuatu perniagaan terus maju ianya perlu ada sokongan padu dari pelanggan. Program "Member Get Member" ini secara lansung mewujudkan pelanggan tetap yang akan terus memeriahkan kafe IRC dan melonjakkan hasil jualannya. Adakah mungkin sebuah kafe yang maju akan lingkup sekelip mata...? Lihatlah McDonald's, KFC, Starbuck... Dan itulah visi IRC - untuk menjadi rangkaian kafe yang disegani di Malaysia dan global suatu hari nanti.

Kenapa Anda Mesti Join Sekarang…

Page 19: IRC Marketing Plan Presentation

• Perniagaan kafe Adalah Trend Terkini Yang Menjadi Kegilaan SemuaAnda lihatlah statistik di sebelah. Perniagaan kafe ini amat berdaya maju dan mempunyai pasaran yang amat besar. Pendapatan syarikat makanan segera dan kafe mencecah berjuta & berbillion ringgit. Melecet tangan nak kira duit tuh...

• Sekarang 15, akan jadi 1OOTahun 2OO9 akan menyaksikan pertumbuhan paling pantas bagi IRC. IRC merancang untuk mewujudkan 1OO outlet kesemuanya.

Anda bayangkan betapa ramainya ahli yang boleh anda rekrut. Lebih ramai downline anda, lebih banyak income anda!

Kenapa Anda Mesti Join Sekarang…

Page 20: IRC Marketing Plan Presentation