iran telecoms market in 2020
TRANSCRIPT
![Page 1: Iran telecoms Market in 2020](https://reader035.vdocuments.us/reader035/viewer/2022062904/58729fd21a28ab07208b57b9/html5/thumbnails/1.jpg)
How is telecom market look like in 2020
Imagine we are in 2020
![Page 2: Iran telecoms Market in 2020](https://reader035.vdocuments.us/reader035/viewer/2022062904/58729fd21a28ab07208b57b9/html5/thumbnails/2.jpg)
Let’s travel to the futureTo Iran
In Telecom Market
![Page 3: Iran telecoms Market in 2020](https://reader035.vdocuments.us/reader035/viewer/2022062904/58729fd21a28ab07208b57b9/html5/thumbnails/3.jpg)
There are 3 MNOs and 6 to 10 MVNOs
most of MVNOs have been failed, sold, joined during past few years. Imagine you are
in 2020
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• Customers:• Can get more free & trial services• Emphasize on solution but not price (B2B)• Have 3 to 4 SIMs averagely
• Operators :• Are more Customer centric• Are more Segment centric• Sell total solution• Work mainly in B2B and IoT
Imagine you are
in 2020
![Page 5: Iran telecoms Market in 2020](https://reader035.vdocuments.us/reader035/viewer/2022062904/58729fd21a28ab07208b57b9/html5/thumbnails/5.jpg)
Competitions cause the operators shift their business model from service (voice, SMS, data) to new models
Imagine you are
in 2020
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Mobile Payment Booms4 banks own MVNO
Imagine you are
in 2020
![Page 7: Iran telecoms Market in 2020](https://reader035.vdocuments.us/reader035/viewer/2022062904/58729fd21a28ab07208b57b9/html5/thumbnails/7.jpg)
Some MVNOs targeted right niche markets and survived
Geographical Demographical Data Users
Imagine you are
in 2020
![Page 8: Iran telecoms Market in 2020](https://reader035.vdocuments.us/reader035/viewer/2022062904/58729fd21a28ab07208b57b9/html5/thumbnails/8.jpg)
Successful MVNOs focused on total solution as a strategy and grow. They have strong partners in different areas.
Programmers Equipment's suppliersImagine you are
in 2020
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New businesses and new B2B needs emerged
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Different Brands• Tourist SIM• Driver SIM• Payment SIM• Afghan SIM• Student SIM• Elderly SIM• Arab SIM• Persian SIM• Doctor SIM
Animal SIM
Imagine you are
in 2020
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Pricing is Solution BasedI want a stable channel to communicate with
patients, their family, labs, radiology and other colleagues. No matter how much one minute voice costs, what device do I need and how to
program a software
To me, getting the order of customers online and prepare their requests immediately is
important. My visitors, drivers and staff are mostly in the city. I neither want to get stuck in IT and Telecom affairs nor have skilled staff to
do so.
Distribution Company Boss
A hospital Boss
Imagine you are in 2020
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Typical promotions are main suspects to fail
BOGOFFree Call & SMS
BundlingSeasonal promotions
Data Plans
Imagine you are
in 2020
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Customer don’t have to obey the operators’ imposed plan
•During the last few years: • Churn Increases• ARPU decreases•MNP Increases• Users have more than 1 SIM• SIMs are sold twice more
Imagine you are in 2020
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Provided by: Ali Mohebbi• MBA• MA in English• 10 years in telecom• 6 years in B2B• 4 years in training