iqra university research topics

8/12/2019 Iqra University Research Topics

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Management

6SupplyChain

ManagementMBA Impact of ERP Implementation On Working Capital Management

7SupplyChain

ManagementMBA Strategic Sourcing

8

Supply

ChainManagement

MBAOn The Synthesis of SCM technologies: A Pragmatic model for food and

personal care products industry in Pakistan

9SupplyChain

ManagementMBA

An Exploratory Approach Towards integration issues between informationtechnology and SCM

10SupplyChain

ManagementMBA Measuring the Bullwhip effect in the Supply Chain

11SupplyChain

Management

MBA Impacts of Risks in SCM

12SupplyChain

ManagementMBA Is Outsourcing A Competitive edge for the bus iness today

13SupplyChain

ManagementMBA Quantifying bullwhip effects and reducing its im pact

14SupplyChain

ManagementMBA

Automated supply chain frame work model for mid-s ized pharmaceuticalfirms of Pakistan

15SupplyChain

ManagementMBA

The study of factors affecting the decision making of outsourcing in textile inPakistan

16SupplyChain

ManagementMBA

Impact of organizational culture on the achievement of strategic advantagesof ERP in Pakistan

17SupplyChain

ManagementMBA Relationship between financial performance and logistics performance
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30 ChainManagement

MBA Impact of securi ty and trust on in ternet purchasing in Pakistan

31SupplyChain

ManagementMBA A pragmatic supply chain solution for exogenous variability impact

32SupplyChain

ManagementMBA The logis tical factors that im pact lead tim e variability

33 SupplyChainManagement

MBA Towards securing the supply chains

34SupplyChain

ManagementMBA RFID: An adaptive solution to dynamic transport optimization

35SupplyChain

ManagementMBA Meas uring bullwhip effect in Pharm aceutical indus try

36

Supply

ChainManagement

MBA

The impact of supply chain failure on customer satisfaction for packed and

processed milk

37SupplyChain

ManagementMBA

A general purpose vendor selection fram ework for importing indus try ofPakistan

38SupplyChain

ManagementMBA

The study of factors affecting the decision making of outsourcing in textile inPakistan

39SupplyChain

Management

MBAAn analytical approach towards JIT implementation and its effect on inventory

to sales ratio of non-FMCG manufacturing sector

40SupplyChain

ManagementMBA

A pragmatic design and im plem entation of an indigenous ERP in textileindustry of Pakistan

41SupplyChain

ManagementMBA The study of some deterministic parameters of supply chain performance

42SupplyChain MBA

Study of effective distribution network and availability of products at retail


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56 Finance MBA

Enterprises In Pakistan

57 Finance MBAEnterprise Ris k Management ( An Essential process for sustainable profit

and growth

58 Finance MBA Audit Fee Expense And Size of the company in Pakistan

59 Finance MBA Determ inants Of Capital Structure in cem ent indus try of Pakis tan

60 Finance MBAImpact Of Gross Loan Portfolio on microfinance value s aving comparis on

between microfinance institutions and m icrofinance banks

61 Finance MBA Impact of interest rate on stock market

62 Finance MBA A s tudy bas ed on the effects of interes t rate (KIBOR) on s hare price

63 Finance MBAComparison of micro finance institutions, micro-finance banks and micro

finance institutions and development of entrepreneurial skills

64 Finance MBA Empowering women through microfinance

65 Finance MBA Banking and currency crisis causal ity from banks crises to currency crises

66 Finance MBA Patronage factors of Islamic banking system in Pakistan

67 Finance MBAAnalysis of profitability of banks : comparative study of domestic & foreign

banks in Pakistan

68 Finance MBA Financial exclusion: market versus self-driven causes

69 Finance MBAA study on the inhibitions experienced by existing and non-existing us ers

towards online banking in Pakistan

70 Finance MBACorrelation study between measures of financial performance of banks in

Pakistan

71 Finance MBAComparative s tudy of credit scoring methods between local and foreign

banks of Pakistan

72 Finance MBA Market Interes t rate and com mercial bank profitability in Pakis tan

73 Finance MBA Determinants of Corporate dividend payout policy

74 Finance MBA Effects of Free Cash flow on profitability of firms

75 Finance MBAFundamentals and stock return: Empirical study of cement indus try in

Pakistan

76 Finance MBA Relations hip between stock prices and rupee dollar parity in Pakis tan


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77 Finance MBA The relation of credit ris k rating with financial ratios in Pakis tan

78 Finance MBAFactors influencing individual investor behavior: the case of the Karachi s tock

exchange

79 Finance MBA Determinant of d ividend payout ratio: A s tudy of Pakistani ferti lizer sector

80 Finance MBA Fundamentals and stock returns in Pakistan

81 Finance MBAThe differential impact of Islamic banking on car loans and house financing

through banks in Pakistan

82 Finance MBAA study on relations hip between stock market developm ent and econom ic

growth in Pakistan

83 Finance MBA Effects of m ergers and acquis ition in banking s ector of Pakis tan

84 Finance MBA Impact of Privatization of banks on profitability

85 Finance MBAThe impact of interest rate ris k on the profitability of Islamic and conventional

banks

86 Finance MBARelationship between cash flow and capital spending in Pharmaceutical

industry of Pakistan

87 Finance MBA Effect of fund size on mutual fund performance

88 Finance MBA Comparison of Financial performance in banking sector

89 Finance MBADeterminants of capital structure: A study of sugar and alli ed sector of

Pakistan

90 Finance MBA Can risk aversion indicators anticipate financial crises?

91 Finance MBACash flow and capital s pending relationship: evidence from automobile

sector

92 Finance MBA Targeting cons um er s egm ent: A s us tainable growth for m utual funds

93 Finance MBARelating risk factors wi th contemporary distribution channels : A Pakistans

perspective

94 Finance MBA Impact of Privatization on profi tabi li ty and efficiency of banks in Pakistan

95 Finance MBA Money supply chain and stock prices

96 Finance MBAA comparative study between micro-finance banks, micro-finance institutions

and rural support programs in creating self-employment in Pakistan

97 Finance MBA Validating of CAPM in predicting stock prices at KSE


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98 Finance MBAFundamental variables and s tock return: evidence from s ugar and allied

sector of Pakistan

99 Finance MBAWhich is better indicator of s tock returns ? Sales price, debt equity, book

market or firm s ize

100 Finance MBA Mutual fund characteristics and its performance in Pakistan

101 Finance MBA Debt and Equity choice for funds

102 Finance MBA Capital Investment & stock return

103 Finance MBATo study he relationship between price earning ratio and return on

investment

104 Finance MBA A test of price earning ratio to predict future growths

105 Finance MBA Factors affect on the dividend payout ratio (sugar industry)

106 Finance MBA To study relationship between price earning ratio and growth

107 Finance MBARelationship between market factors and stock returns of sugar and allied

industries of Pakistan

108 Finance MBA To investigate the ass ociation between dividend change and companysearning in chemical indus try of Pakistan

109 Finance MBA Determ inants of Capital s tructure in autom obile sector of Pakis tan

110 Finance MBAFund size and indicator of performance measurement for fixed income

mutual fund

111 Finance MBA Factors that lead to investment in mutual funds

112 Finance MBA Predicting stock price via dividend discount model a study over cement sector

113 Finance MBA Im pact of m acro-econom ic variables on s tock s ector of Pakis tan

114 Finance MBA Performance evaluation of mutual funds in Pakistan

115 Finance MBAComparison between sales price, debt-equity and book m arket value of

equity in analyzing stock returns

116 Finance MBA Relationship between Cash flow and investment spending in texti le industry

117 Finance MBA A Test of Price earning ratio to predict growth

118 Finance MBA Effects of free cash flow on investment of firms


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119 Finance MBA An em pirical Analys is of Long-run perform ance of IPOs in Pakis tan

120 Finance MBA Financial Leverage and Investment policy

121 Finance MBA Com pos ition of board of directors and its im pact on firm perform ance

122 Finance MBA Impact of taxation on firms dividend payout/ratio

123 Finance MBA Customer satisfaction in Ijara financing

124 Finance MBA Impact of acquisi tions and mergers on fi rm performance in FMCG sectors

125 Finance MBA Share price volatility explicated by fundamentals

126 Finance MBA Stock price and economic variables ( Interest rate, i nfl ation and GDP)

127 Finance MBA Determinants of P/E Ratio

128 Finance MBA Impact of capital structure on profitability

129 Finance MBA Impact of interest rate changes on banks profitability

130 Finance MBA Relationship of stock market returns and rate of inflation

131 Finance MBA Dividend policy and stock price volatility

132 Finance MBA Determ inants of capital structure in cas e of Pharm aceutical sector

133 Finance MBA The impact of leverage on stock return

134 Finance MBA Fundamentals that predict the mutual fund, performance case of Pakistan

135 Finance MBA Effect of different characteris tics that leads to mergers & acqu is itions

136 Finance MBA Factors effecting leverage in Pakistani Textile industry

137 Finance MBA Effects of liquidity crisis on banks profitability

138 Finance MBA Relationship between free cash flows and investment in cement sector ofPakistan

139 Finance MBAImpact of working capital on firms profitability study of textile sector of

Pakistan.

140 Finance MBA The Relations hip between corporate strategy and capital structure

141 Finance MBA Is CAPM a valid predictor of stock prices of KSE?

142 Finance MBA Assessing the profitabil ity dete rminants of Is lamic banking in Pakistan


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143 Finance MBA Turnover as predictor of inflation

144 Finance MBA Impact of dividend on investment decision

145 Finance MBA Relationship b/w Assets & liabilities in balance sheet

146 Finance MBA Impact of fiscal policy on economy of Pakistan

147 Finance MBA Determinants of bond market capitalization in Pakistan

148 Finance MBA Relationship between CPI and bond price

149 Finance MBA Determ inants of Capital s tructure in chem ical indus try in Pakis tan

150 Finance MBA Determinants of Financial development

151 Finance MBA Impact of privatization on Telecom

152 Finance MBA Impact of corporate social responsibi li ty on fi rms financial performance

153 Finance MBAEffect of mutual fund managers human capital on their portfolio performance

and risk

154 Finance MBADeterminants of CEO compensation: An empi rical study on KSE 100 index

companies

155 Finance MBAMicrofinance Banks Performing more than Microfinance Institutions in

Uplifting Poverty in Pakistan

156 Finance MBA Affect Of Investment Style On Mutual Fund Performance

157 Finance MBA Impact Of Taxation On Financia l Services Bus iness Location Decisions

158 Finance MBA Ramadan effect on Karachi stock market

159 Finance MBAEffect of gross domes tic product on commercial banks profitability in

Pakistan

160 Finance MBA Effect of inflation rate on banks profitability

161 Finance MBAImpact of government s ubsidy on foreign exchange with respect to import of

fertilizers

162 Finance MBADifference between overall efficiency results of conventional and Islamic

banks

163 Finance MBA Influence of inflation corporate financing dis cus sion of firms

164 Finance MBA Impact of capital structure on banks performance


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Eff f di i i l S d fi i l fi li d i


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209 Finance MBAEffect of credit rating on capital structure. Study on non-financial firms listed in

from 2005-2009 Pakistan

210 Finance MBA Impact of capital on banks earning

211 Finance MBA The impact of exchange rate on inflation in Pakistan

212 Finance MBA To s tudy the im pact of inflation on gini coefficient in Pakis tan

213 Finance MBA Impact of inflation on poverty in Pakistan

214 Finance MBA Impact of inflation on FDI in Pakistan

215 Finance MBA Im pact of inflation on the production crop and m anufacturer goods

216 Finance MBA Impact of education on unemployment rate

217 Finance MBA The im pact of education on unequal incom e dis tribution in Pakis tan

218 Finance MBA Trend of i-spread in Pakistan

219 Finance MBA Impact of inflation and real wages on labour productivity

220 Finance MBA Impact of monetary policy on inflation

221 Marketing MBA The Effects of Pharmaceutical Dispens ing pattern on consum er storepatronage

222 Marketing MBATable turnover augmentation: variables affecting the time spent in dining

experience

223 Marketing MBA Perceptions of Service quality in Iqra Univeristy library

224 Marketing MBAA comparative study on application of advertising through cell phone

framework among various types of goods and services

225 Marketing MBAMarket entry strategy in an emerging market using Country of Origin

information

226 Marketing MBAImpact of brand awareness on consumer/brand loyalty: A study of packaged

milk brands

227 Marketing MBACharacteristics of customer loyalty: Impact of brand im age or product

characteristics/attributes- A study of packaged milk brands

228 Marketing MBA Effect of self-placement of habi tual buying products on their sales

229 Marketing MBA Determinants of consumer buying behavior through mega stores in Pakistan

Consumer response towards country of origin (experiment) comparison

b t hi h i l t d l i l t d t


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between higher involvement and lower involvement products

231 Marketing MBARelationship Between Website Attributes and Cus tomer Satisfaction: A Study

of E-Commerce Systems in Karachi

232 Marketing MBA Customer Delight in banking

233 Marketing MBATo identify service quality gaps in banking sector: A comparative study of local

& foreign banks

234 Marketing MBA Effects of occupational status on women food buying and cooking behavior

235 Marketing MBAEffects of employee smil ing on customer satisfaction with the transaction in

banks and cellular industry of Pakistan

236 Marketing MBA Effects of gender on family buying decision

237 Marketing MBA Effects of recession on consumer buying behavior

238 Marketing MBA Factors effecting positive and negative word of mouth in restaurant industry

239 Marketing MBA The effect of brand image on consumer taste preference

240 Marketing MBA The effect of recession on advertising

241 Marketing MBA Effects of recession on promotional activities

242 Marketing MBA Factors effecting level of impulse buying

243 Marketing MBA Effect of technology change on in formation seeking habi ts of ind ividuals

244 Marketing MBA Effects of product and consumer characteristics on free sample tr ial/usage

245 Marketing MBA Consumer responses to unethical retailer behavior

246 Marketing MBARelationship b/w consumers internal usage practices and awareness to

internal advertising

247 Marketing MBA Effects of consumer respons e to in store promotion on brand image andpurchase intention

248 Marketing MBA Attitude of people in different roles towards direct m arketing

249 Marketing MBAThe impact of counterfeit brands on consumers acceptance of original

brands

250 Marketing MBAThe effects of product, market & organizational characteristics on market

research practices.

A comparative study of sellers and buyers in market acceptability of licens ed


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272 Marketing MBA Sustainable competitive advantages in hospital industry

273 Marketing MBACustomers Evaluation of Perceived value of service rendered by physician

consultant

274 Marketing MBA Studying Cons umer reactions to the Von Restorff effect

275 Marketing MBA Effect of personal & personal ity characteristics on sales performance

276 Marketing MBAEffectiveness of utility bill as promotion medium (a comparative s tudy

between ) company and consumer)

277 Marketing MBAThe Revival of Radio Advertising in Pakistan: A comparative study of

advertiser and consum er

278 Marketing MBA The effect of corporate characteris tic on the choice of CSR

279 Marketing MBARelationship between organization characteristic and organization response

to Gray market

280 Marketing MBAThe effect of consumer travel characteristic and billboard characteristics on

consumer res ponse to billboard advertising

281 Marketing MBA A study of waste management and recycling in Pakistan

282 Marketing MBA The effects of publi ci ty source characteris ti cs on consumer belie f

283 Marketing MBAThe effects of search engine optimization on m arketing performance of the

companies

284 Marketing MBA Im pact of Parent brand im age on the brand extens ion of the firm

285 Marketing MBA Im pact of nutritional labeling on the cons um er buying behavior

286 Marketing MBAImpact of Celebrity endorsement and event sponsorship on pre-purchase

evaluation

287 Marketing MBA Impact of communication on service brand evaluation

288 Marketing MBA Factors affecting compulsive buying behavior in credi t card consumer

289 Marketing MBAThe effects of consumer environmental consciousnes s and environmental

friendliness on brand preference

290 Marketing MBA Factors influencing customer retention in hotels

291 Marketing MBAThe impact of different sales promotion tactics on consumer of GSM

networks in terms of usage


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311 Marketing MBAAn association between Advertising messages & content and the respons e

of the children

312 Marketing MBAAn application of Two stage leas t square m odel for explaining advertising as

a mediator for attitude and brand choice

313 Marketing MBA The impact of marketing activi ties on the sales of pharmaceutical companies

314 Marketing MBACustomer relationship management and services m arketing: identifying the

source of competitive advantage using RBV theory

315 Marketing MBA To study the relationship between m anagerial perceived effectiveness ofteaser campaigns and its s trategic implementation

316 Marketing MBATo study the effects of housewife quality perception of ready to cook meal on

their preference to us e

317 Marketing MBATo study the effects of offensive images & texts on ad recall, brand recall &

brand image

318 Marketing MBATo study the effects of brand relevance s trategies on brand s hare and brand

sales

319 Marketing MBA To s tudy the e ffect of b randed ingredients on consumer perception

320 Marketing MBATo study the effects of sales m an personality on brand image and brand

sales at various s tages of brand life cycle

321 Marketing MBATo study the managerial perception on the importance of corporate signage

and its impact on its implementation

322 Marketing MBATo study the effects of s ales pers on support to customer on s ales of read-

made garments

323 Marketing MBAThe effects of utilitarian, ego-defensive, value expressive and knowledge

function on consumer decision m aking.

324 Marketing MBA To study the effects of m anagerial perception on implications of multinationalbrands s trategy on its implementation

325 Marketing MBATo study the impact of ad quality and program involvement on cons umer

zapping behavior

326 Marketing MBATo study the effects of consum er characteristics, product characteristics and

market characteristics on m anagers choice of selecting an advertisingappeal

327 Marketing MBATo study the relationship between consumer knowledge of Islamic banking

and consumer product endorsement

To study the impact of scarcity and authenticity of research data on effective


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328 Marketing MBATo study the impact of scarcity and authenticity of research data on effective

marketing decision making

329 Marketing MBA To s tudy the effects of Sales force turnover on corporate im age

330 Marketing MBA Culturally relevant music in electronic advertising

331 Marketing MBA To study the effect of extended brand name on brand identi ty and recall

332 Marketing MBATo study the effect of customer loyalty status and brand characteristics on

brand recommendation

333 Marketing MBATo study the relationship between product characteristics and choice of

exhibition Participation

334 Marketing MBA To study the impact of customer steps on waiters salaries and job retention

335 Marketing MBA A comparative s tudy between private and own labeling in texti le industry

336 Marketing MBAThe effects of new product development strategies on consumer brand

perception and Preference

337 Marketing MBA To study the consumer dealer service perception on consumer dealer choice

338 Marketing MBA Impact of word of mouth marketing on service selection preference

339 Marketing MBA To study the impact of commercial ization on qual ity of h igher education

340 Marketing MBAA study on the factors affecting success or failure of products at the time of re-

launch

341 Marketing MBA Conflict between dis tribution channel due to m odern retailing

342 Marketing MBAA comparative study on sales-oriented and customer-oriented business

approaches at telecommunication sector

343 Marketing MBA The effect of high concrete brand name on brand recall

344 Marketing MBA Reasons for non-consideration of brands

345 Marketing MBAInfluence of price promotions on internal and external reference prices of

consumers

346 Marketing MBAA study of factors influencing consum er buying decis ion for car engine oi ls in

Karachi

347 Marketing MBARelationship between internal m arketing, service quality and customer

satisfaction

348 Marketing MBA Effects of publicity on cons um er perception in showbiz indus try


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349 Marketing MBAEffectiveness of 15-30 seconds advertisements on recognition and brand

recall

350 Marketing MBA Effect of corporate web portal on consumer perception towards the company

351 Marketing MBA How CSR efforts effect brand perception

352 Marketing MBA A s tudy on relations hip by retailer and its im pact on store loyalty

353 Marketing MBA Consumers perception in competitive advertising

354 Marketing MBAA relationship between delays and evaluations of service and its im pact on

consumer satisfaction

355 Marketing MBA The effects of retention strategies on employ morale and productivi ty

356 Marketing MBAImpact of services quality and perceived value on behavior intentions of

consumers in hospitals

357 Marketing MBA Self-concept, brand pers onality and its im pact on brand choice

358 Marketing MBA Impact of demographics on fashion consciousness

359 Marketing MBA Effect of stress on impulse buying behavior

360 Marketing MBA Factors effecting consumer satisfaction in paint industry

361 Marketing MBA Factors effecting credibility of television news channels

362 Marketing MBAEffects of relationship m arketing on consumer satisfaction and retention in

life insurance industry

363 Marketing MBAConsumer perception of sublim inal advertising (attention and retention of

consumers for subliminal advertising)

364 Marketing MBAThe affects of corporate respons e to defective products i n consum er

electronics on customer satisfaction

365 Marketing MBAImpact of higher sales discount on perceived quality, brand loyalty and buying

decision of the product by customer

366 Marketing MBAImpact of in-store display on sales ( A comparative s tudy between new and

mature product)

367 Marketing MBA A study on purchase and repeat purchase intention due to brand recall

368Human

Resource MBA A study on the perceptual re lationship between overtime and output

Management


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369Human

ResourceManagement

MBAA study on the effect of locus of control on academic performance of the

students at tertiary level

370Human

ResourceManagement

MBAResearch on the effect of non-monetary factors on employee retention in the

banking sector of Pakistan

371Human

Resource

Management

MBATo investigate the effect of board compos ition on firm performance: evidence

from corporate boards in Pakis tan

372Human

ResourceManagement

MBATo study the perception of employees about performance appraisal

effectiveness and its impact on the employee motivation

373Human

ResourceManagement

MBAThe effect of supervisory behavior on sales force satisfaction & turnover

intention in pharmaceuticals companies

374Human

ResourceManagement

MBAEffect of communication during an acquisition on em ployees behavioral

outcomes

375Human

ResourceManagement

MBA Impact of mentoring on career success

376Human

ResourceManagement

MBAFactors cons idered by individuals when selecting an organization to give

charity

377Human

ResourceManagement

MBAEmployee Fairness perception and its effect on their m otivational level and

turnover retention

378Human

ResourceManagement

MBA Participation decision making and job satis faction

379Human

ResourceManagement

MBAThe Impact of human resource managem ent practices on em ployee

commitment and turnover intent

380Human

ResourceManagement

MBAThe organizations perceived awareness and importance of procurement and

its impact on procurement implementation

381Human

R MBA E l ith HR P li d it i t j b ti f ti


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381 ResourceManagement

MBA Employee awareness with HR Policy and its impact on job satisfaction

382Human

ResourceManagement

MBA Effective of managerial functions on the level of satisfaction of employees

383Human

ResourceManagement

MBA How organizational im age effects em ployees attitude

384Human

ResourceManagement

MBAThe effect of Job characteristics on Job Satisfaction and organizational

commitment

385Human

ResourceManagement

MBAAwareness of Employees about their actual compensa tion and its im pact on

their motivation

386Human

ResourceManagement

MBA The effects of success ion planning on employee retention

387Human

ResourceManagement

MBA Transparent reward system and its im pact on motivation: A study ofemployees of private sector university hospitals in Khi, PK

388Human

ResourceManagement

MBAComparison between the performance of professionally developed and

undeveloped teachers: A study of public sector secondary schools ofBaluchistan

389Human

ResourceManagement

MBAJob related ambiguity and their consequences upon job s atisfaction and

performance on national organizations of Pakis tan

390Human

ResourceManagement

MBAStudy of relationships between self-regulations and intrinsic motivations on

stress level

391Human

ResourceManagement

MBADetermining the effect of Organization owner-ship and level of employees on

on stress level

392Human

ResourceManagement

MBARelationship between organizational s tructure and employees work content

in the private sector of Karachi

Human


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418Human

Resource MBATo study the sim ilarity in training outcomes expectation of em ployee and


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MBAemployer and its impact on em ployees post training satisfaction

419Human

ResourceManagement

MBAThe impact of flexible working hours on em ployee performance, work life

conflict and work pressure

420Human

ResourceManagement

MBA To study the effects of reinstating of employees in organization

421Human

ResourceManagement

MBAEffects of fun at workplace and employee morale and productivity and job

satisfaction

422 Economics MBA Impact of remittances on economic growth of Pakistan

423 Economics MBA Impact of international oil prices on the local oil sector

424 Economics MBAImpact of number of borrowers on amount outstanding in farm and non- farm

sector

425 Economics MBA Influence of macroeconomic factors on KSE-100 index

426 Economics MBA Determinants of export performance in texti le industries of Pakistan

427 Econom ics MBA The im pact of Macroeconom ic indicators of GDP in Pakis tan

428 Economics MBAEffect of environmental factors and firms internal factor on export

performance textile industry of Pakistan

429 Economics MBA Determinants of export financial performance

430 Economics MBADiscovering the factors that effect the decision m aking of farmers to go for

decision making of farmers al ternate crops of sugarcane

431 Economics MBA Impact of trade restr iction on price stabi li ty of texti le industry of Pakistan

432 Economics MBA The effect of oil price on inflation

433 Economics MBARelationship between consumer price index (CPI) and KSE-100 index trading

volume

434 Economics MBA Relationship between inflation rate and Economic growth rate of Pakistan

435 Economics MBA Determinants of bank profitability in Pakistan

436 Economics MBA Determinants of audit fee


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461 Economics MBAStructure and performance of econom y in Pakistan( Comparative study

between democratic and non-democratic government)


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between democratic and non democratic government)

462 Finance BBA Effect of international oil price changes on stock returns

463Human

ResourceManagement

BBAThe effects of employee supervisor relations and workload on job s tress and

employee performance

464 Marketing BBAThe effects of parents characteristics on their acceptance of child influence

on purchasing decision: a s tudy on correlation between parental buyingdecision and children influence

465Human

ResourceManagement

BBAThe impact of managerial intelligence and leadership styles on employees

job satisfaction

466 Marketing BBATo study the effects of marketing practices of edible oil manufacturers onconsumer brand preference: A srudy of cooking oil companies in Karachi

467 Finance BBAFirm characteristics on level of bank financing (A study of small medium

enterprises relationship with banks in Karachi Pakistan)

468 Marketing BBAImpact of Animated advertisement of children attitude and their buying

preferences

469Human

ResourceManagement

BBA The effect of job environm ent on em ployee s atis faction

470 Marketing BBAThe effects of consumer demographics and psychographics on likeliness

and message comprehens ion for the advertising

471Human

ResourceManagement

BBATo study the effect of employees s atisfaction with HRD practices on their job

retention

472 Marketing BBA Im pact of banner s ize and language on banner recall and CTR

473 Marketing BBA The influence of brand variants on brand preference

474 Marketing BBAConsumer perception about captive product pricing and its effect on brand

preference

475 Marketing BBAEffect of marketing strategy clarity between bran and s ales managers on

brand sales

476 Marketing BBARelationship between organizational characterstics, m arket characterstics

and organizational us e of pricing as a competitive tool


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companies of chemical industry.

515 Marketing MBA Performance analysis of Top 5 brands in Pakistan


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515 Marketing MBA Performance analysis of Top 5 brands in Pakistan.

516 Economics MBA Impact of monitory policy on exchange rates.

517 Finance MBAPresent statistics of financial ratios can predict the future statistics of

financial ratio Meeza Bank.

518 Economics MBA Gap between power production and power consumption of KESC.

519 Finance MBA Trend of financial perform ance in financial ins titutions of Pakis tan.

520 Economics MBA Auto correlation forecast the future or not?

521 Finance MBA Determ inants of capital s tructure in Oil & Gas indus try of Pakis tan.

522 Economics MBA Auto correlation in economic indicators before and after natural disaster.

523 Econom ics MBA There is a as sociation between Gold prices and Oil prices .

524 Economics MBA Cross correlation between Gold price fluctuation & exchage rate .

525International

BusinessMBA Distance Matters! An evidence from Engl ish premier League.

526 Economics MBA To study the impact of inflation on domestic production of texti le industry.

527 Economics MBAComparis ion between the Pre-Musharraf and Musharraf regime in relation

with the economic conditions.

528 Finance MBADo sales price and debt equit explain stock returns better than book m arket

and firm s ize?

529 Econom ics MBA To s tudy Autocorrelation in Trade Deficit, a pridict for future.

530 Finance MBA Impact of investors atti tude and behavior towards risk and potential re turns.

531 Finance MBAGovernment Expenditure causes the revenue generation by Government

taxation.

532International

BusinessMBA Energy consumption before & during dictatorship.

533 Economics MBA Friends of Pakistan are Loli-pop or the real.

534Human

ResourceManagement

MBADiscrepency between job description and actual work requirement and its

impact on employee motivation.

535Human

ResourceManagement

MBASoftware Licensing at workplace: Influence of IT professionals Ethical

framework and organizational culture in decis ion making.


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Management

536 Marketing MBATo Study the impact of commercialization on Quality of higher Education

Sector in Karachi

537 Finance MBA Im pact of Bank Mergers and Acquis itions on Bank Perform ance

538 Finance MBA Dynam ic linkages between Karachi and International Stock Markets

539 Finance MBAEmpirical analysis of stock returns and volatility of Asian stock markets and

mature stock markets

540 Finance MBA Do Budget Deficit lead to Inflation?

541 Finance MBA The relations hip between firm inves tm ent and financial s tatus

542 Finance MBADo cash flows from operations (CFFO) lead to more predictions of failed

companies

543 Finance MBAA Comparative analysis on operating and financial performance before and

after privatization

544 Finance MBARelationship between corporate governance indiators and firm value: A case

study of Karachi Stock Exchange

545 Finance MBABank-specific, Industry-specific and m acro economic determinants of interest

spread in Pakistan

546 Finance MBA Liquidity and Stock Return

547 Finance MBA Ownership Structure and Firm Value

548 Finance MBA Impact of vola til ity in government borrowing on inflation in Pakis tan

549 Finance MBA Predicting future cas h flow through earnings and cash flows

550 Finance MBA The impact of Capital Structure on s tock pri ce of Texti le Publi c sector

551 Finance MBA Relations hip between Owners hip structure and capital structure

552 Finance MBA Impact of Weather on Stock Market Returns

553 Finance MBA Determinants of Mutual Fund growth in Pakistan

554 Finance MBA Stock Return, Money Supply and the direction of Causality

555 Finance MBA Impact of Oil Price on the real GDP of Pakistan


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577 Finance MBA Macroeconom ic variables and their affect on financial market

578 Finance MBAEvaluating Firms Performance before and after merger: An analysis of


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578 Finance MBAg g y

mergers in Pakistan

579 Finance MBA Relationship between Government Expendi ture and Government Revenues

580 Finance MBA Working capital management in Pakistani Texti le Sector: A comparative Study

581 Finance MBA Performance of Financial Service Sector in Pakistan

582 Finance MBA Managements Ownership and corporate liquidity policy

583 Finance MBARelationship of financial leverage with liquidity and profit ability: A study on

Textile Sector of Paks itan

584 Finance MBA Impact of Non Performing loan on Bank Profitibility

585 Finance MBA Prediction of corporate bankruptcy through financial ratios

586 Finance MBA Impact of FED Discount Rate on Long Term Loans

587 Finance MBA Factors affecting bank interest rate spread in Pakistan

588 Finance MBA Impact of Income Tax rate on Inflation

589 Finance MBA Impact of Retained Earnings on Share Price

590 Finance MBA Impact of Inflation on fixed investment

591 Finance MBA The growth of Mutual Funds in Pakistan

592 Finance MBA Determinants of Equity Risk

593 Finance MBA Impact of sales growth on corporation borrowing

594 Finance MBA Dividend pol icy and payout ratio: Evidence from Karachi Stock Exchange

595 Finance MBA Determinants of Corporate Bankruptcy

596 Finance MBA Impact of Cash Flow and Profitability on Dividend payout

597 Finance MPHILL Impact of Dividend pol icy on Stock Price ins tabi lity i n Pakistan

598 Finance MBAImpact of Base II implementation on the profits of Com mercials banks of

Pakistan

599 Finance MBARelationship between the payout ratios and future earnings growth by

focusing on m arket portfolio


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623 Marketing MBA Impact of Internet on students academic performance

624 Marketing MBA Effect of Guerrilla marketing on Cons um er Brand Preference


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624 Marketing MBA Effect of Guerrilla marketing on Cons um er Brand Preference

625Human

ResourceManagement

MBA A Study on perceived effectiveness of TOT (Training of Trainers)

626 Marketing MBAImpact of Acquisition on brand perception; in the context of bodyshops

acquisition by Loreal

627 Marketing MBA Factor affecting consumer buying behavior for electronic notebook

628 Marketing MBA Bargaining Patterns in the Apparel Industry : A Study on Consumer Atti tudes

629Human

ResourceManagement

MBA A study on corporate practices for reta in ing h igh performers

630 Marketing MBA Factor affecting consumer perception for frozen food

631 Marketing MBATo study the influence of retailers recommendations for male cosm etic

products

632

Human

ResourceManagement

MBA Relationship between Performance Evaluation and Job Satisfaction

633Human

ResourceManagement

MBATo study the level of satisfaction amongs t the lower managem ent staff for

health benefits

634 Marketing MBA Factors impeding task accomplishements in Banks

635 Marketing MBA Consumer perception about the use of h ighly attractive models (HAMS)

636 Marketing MBAThe impact of service quality on s tudents satisfaction in higher educational

institutes

637 Marketing MBA Influence of Foreign Celebrity on Brand Perception

638 Marketing MBA Relationship between demographics and Internet Usage

639 Marketing MBARelationship between Demographics and Choice of Medium for News and

Information

640 Marketing MBA Effect of color on Brand Recall

641 Marketing MBA Matching self image and brand image

642Human

ResourceManagement

MBA Factors influencing te choice of recruitment method by organization


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643 Marketing MBAImpact of personal and non personal means of commun ication on buying

decision for cellular phones

644 Marketing MBAA study of short mes sage service (SMS) acceptance to participate in

television programs

645 Marketing MBA Effect of cosmetic variations on Advertising Wear out

646 Marketing MBA Consumer attitude towards social media m arketing for restaurants inPakistan

647Human

ResourceManagement

MBAComparison between the effect monetary Vs non-monetary rewards on job

satisfaction

648 Marketing MBA Factors Influencing Brand Preference in Airline Industry

649Human

ResourceManagement

MBAEffect of Training Programs on Employee Performance in

Telecommunication Sector

650 Marketing MBA The use of animation in advertising and its impact on chi ldren as influencers

651Human

ResourceManagement

MBATo study the relationship of demographic factors with job s atisfaction in

National Bank of Pakistan

652Human

ResourceManagement

MBAFactors affecting employee retention in electronic media (Television

Channels)

653 Marketing MBA Brand Repositioning and customer loyalty

654 Marketing MBAStudy the impact of reliability and responsiveness on customer satisfaction in

power generators industry

655Human

ResourceManagement

MBA Relationship between sel f esteem and employee performance

656Human

ResourceManagement

MBA Im pact of leaders hip s tyles on em ployee motivation

Human


MBA Factors Influencing Employers to Opt for ISO Certification

Consum er Perception about stereotyping of women in television


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658 Marketing MBAConsum er Perception about stereotyping of women in television

advertisements

659 Marketing MBAEthnic advertisement:Young cons umers attitude towards targeted and non

targeted advertisement.

660 Marketing MBA Factors affecting cus tom er s atis faction in courier s ervices .

661 Marketing MBA Impact of advertisement on male vs. female consumer buying behavior.

662 Marketing MBA Im pact of advertis em ent and retail price on product quality.

663 Marketing MBA Impact of brand trust and satisfaction on reta iler repurchase in tentions.

664 Marketing MBA Fators affecting cons um er s election for brands of footwear.

665 Marketing MBATo study the factor influencing consumers to spontaneously switch brands in

hair care products particularly shampoos.

666Human

ResourceManagement

MBAThe impact of Japanese Management system on productivity enhancement

in the automobile s ector.

667Human

ResourceManagement

MBA Impact of motivators and hygiene factors on job satisfaction.

668Human

ResourceManagement

MPHILLImpact of performance Appraisal system on the expectation of employee and

employer: A comparative study.

669 Marketing MBA Effect of value proposition on customer retention.

670Human

ResourceManagement

MPHILLImpact of Intrinsic rewards on faculty retention:Study of higher education

institutions in Karachi.

671SupplyChain

ManagementMBA

Factor affecting implementation of SCOR Model in supply chain efficiency.(Astudy of SCOR in pharmaceutical industry of Karachi).

672SupplyChain

ManagementMBA Impact of information Technology on reta il sector in Pakistan.

SupplyDeterministic Parameters for the success of vendor Managed inventory (VMI)


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687 Marketing MBACustomers current buying power,their purchase intention effects on new

Brand building.

A study on Pakistan Pharm aceutical industry:Factors affecting the growth and


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688 Marketing MBAA study on Pakistan Pharm aceutical industry:Factors affecting the growth and

shift in marketing share from Multinational to National.

689 Marketing MBAA study to find out significant factors cons idered by students in se lection of

university for graduation.

690 Marketing MBA To s tudy the im pact of prom otion on pharm aceutical s ales .

691 Marketing MBA Bank selection criteria of customers.

692 Marketing MPHILLImpact of price and age of products on sales : A study of pharmaceutical

industry in Pakistan.

693 Marketing MBA The impact of counterfeit brands on consumer acceptance of original brands.

694 Marketing MBA Im pact of Mix m odel on brand loyalty: A s tudy of cos metics .

695 Marketing MBA Servicecape failure and its importance of recovery.

696Human

ResourceManagement

MBATo study the factors inlfluencing organizations to opt for external or internal

sources of recruitment.

697 Marketing MBA Relationship between customer satisfaction customer loyalty and profitability.

698 Marketing MBA Factors affecting smal l-scale texti le industry production of Pakistan.

699 Marketing MBA Impact of Merger on job satisfaction.

700 Marketing MBA The impact of organization climate on job satisfaction.

701 Marketing MBA A study on factor influencing students in pursuing career.

702 Marketing MBAImpact of service recovery on customer satisfaction: Evidence from consumer

banking indus try in Karachi Pakistan.

703 Marketing MBA Impact of print media on purchase decis ion in case of high involvementproducts.

704 Marketing MBA Im pact of s ales force on the performance of the organization.

705 Marketing MBAEffect of web addresses in advertising effectiveness . Evidence from print

media of Pakistan.

706 Marketing MBAImpact of service quality on customer satisfaction: A study of mobile phone

users in Pakistan.


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