iq telecom - spotlight on mobile trends

1
VAS engineers, Product Engineers, Project Managers WWW.ITQTELECOM.COM DECEMBER 2015 MOBILE TRENDS SPOTLIGHT ON... MOBILE OPERATORS Android Developers, iOS Developers, UI / UX Specialists, Content Specialists MOBILE APPS Application Developers (C#, Java) MOBILE SOFTWARE MOBILE TRENDS 24% 24% of UK adults are planning to upgrade in 2015 90% More than 90% of smartphones purchased in the UK will be upgrades One billion smartphone upgrades purchased globally generating around £180 billion in sales 1bn 31 Around 30-33 million NFC phones will be used monthly (or more regularly) to make contactless mobile in-store payments “Which one area is the single most exciting opportunity for your company over the next 12 months?” Big data Customer experience Mobile Content marketing Social Personalisation Multichannel campaign management Marketing automation Video 19% 15% 14% 13% 13% 11% 7% 6% 3% 3% 4% 10% 10% 10% 10% 15% 18% 20% 10% All sectors Telecom “BY 2017, BRITONS WILL BE SPENDING MORE THAN 3 HOURS A DAY GLUED TO THEIR SMARTPHONES.” EMARKETER SKILLS TRENDS

Upload: interquest-group

Post on 15-Apr-2017

1.230 views

Category:

Technology


0 download

TRANSCRIPT

Page 1: IQ Telecom - Spotlight On Mobile Trends

VAS engineers, Product Engineers,Project Managers

WWW.ITQTELECOM.COMDECEMBER 2015

MOBILE TRENDSSPOTLIGHT ON...

MOBILE OPERATORS

Android Developers, iOS Developers,UI / UX Specialists, Content Specialists

MOBILE APPS

Application Developers (C#, Java)

MOBILE SOFTWARE

MOBILE TRENDS

24%

24% of UK adults are planning to upgrade in 2015

90%

More than 90% of smartphones purchased

in the UK will be upgrades

One billion smartphone upgrades purchased

globally generating around £180 billion in sales

1bn 31

Around 30-33 million NFC phones will be used monthly (or more regularly) to make contactless mobile in-store

payments

“Which one area is the single most exciting opportunity for your company over the next 12 months?”

Big data

Customer experience

Mobile

Content marketing

Social

Personalisation

Multichannel campaign management

Marketing automation

Video

19%

15%

14%

13%

13%

11%

7%

6%

3%3%

4%

10%

10%10%

10%

15%

18%

20%10%

All sectors

Telecom

“BY 2017, BRITONS WILL BE SPENDING MORE THAN 3 HOURS A DAY GLUED TO THEIR SMARTPHONES.”EMARKETER

SKILLS TRENDS