Gocella IP.xData Driven Marketing Solution

The Gocella Buyer Intent NetworkWhat is the Gocella Buyer Intent Network?

A data-driven marketing solution that uses real-time web behavior and analytics to identify buyers earlier in the research process.

How does the Gocella Buyer Intent Network work?

1) Every day, Gocella Buyer Intent Network tracks the web and sees the content that millions of buyers consume across millions of web pages.

2) Each night, we classify over 850 million Web Buyer Intent signals by device, domain and Zip+4 location matched with the product category, keywords, website and pages where content was viewed.

3) Our unique Web Buyer Intent Data is paired with our SAAS analytics and process automation solutions - revealing a buyer’s web behavior to find, engage and convert more prospects in less time and with less expense.

4) We then match the IP addresses and emails back to individual users and load them into our serving systems to analyze, segment to begin campaigns and optimize

The Gocella Difference.

Gocella’s Web Buyer Mobile Intent Data is sourced from across the entire web and matched to the device. This approach is unlike other providers of “intent” that offer a “walled garden” of publishers or a tiny “sandbox” of a few websites.

• We turn our Web Buyer Intent data into insight and action that enables you to:

• Discover your active buyers early in their research process – before they come to your website or register in a form

• Understand the product interests, trusted websites and buying stage of your prospects

• Diagnose your content requirements, production and delivery planning based on buyer intent data, insights and best practices

• Engage your buyers via relevant messages and offers delivered through AdTech, MarTech and Sales Enablement systems

We call this “Web Buyer Intent Marketing”.

How can The Buyer Intent Network drive more sales?

• Discover active but hard-to-find buyers earlier in their research process

• Analyze existing customers within your current CRM system for fresh insights into customer satisfaction and loyalty.

• Take marketing action in real time on actual customers and prospect across multiple marketing channels

• Increase lead quality and dramatically improve conversion ratios.

• Find your active buyers as they research the web

• Better understand your prospect’s “digital buyer journey

• Accelerate decision making and project

Find ‘hidden’ customers andbuyers that matter most.More than 93% of the digital buying journey occurs on the ‘unbranded web’ - not on your website.

Our evidence-based approach combines individual and collective web behaviors of your target audience, searching for patterns that identify sales-ready customers and prospects in the past were undetectable.

The Buyer Intent Funnel – Listening for buying signals to identify the right audience at the right time.

Web Buyer Intent DataTargeting Methods

Gocella helps you take Big Data, makes it Smart Data, and then makes it Actionable Data

• Mobile: Target by device type, OS, OS version, and browser

• Facebook Advertising: By using Facebook audience uploader we provide the phone and email of

• Desktop Display: IP addresses are marketed to by location, time, ad unit sizes, content for best Click Through Rates and Conversion

• Email: We extract users matched to CAN-SPAM Compliant addresses and deploy with optimization throughout the campaigns

• Telemarketing: We extract users matched to DNC compliant phone numbers, add additional data if required, and provide these leads for your call centers

• Direct Mail: We extract users matched to DNM compliant postal addresses, add additional data if required, and provide these leads to your direct mail providers

Digital Ad Spending – Current trends for digital and mobile ad spending in 2014.

About the Gocella Team• Successful Serial Entrepreneurs

• Decades of Broad Direct Marketing Experience

• Market leaders in Social, CRM and Data Analytics

• Customer Acquisition Experts

• Strong Enterprise Relationships

• Leading Edge Tech Development

ContactGocella, Inc.

150 Bay Street, Unit 909

Jersey City, NJ 07302

800-901-1969