ipsos mori issues index - january 2020 · base: representative sample of c.1,000 british adults age...

Ipsos MORI Issues Index | Public

© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and

December not be disclosed or reproduced without the prior written consent of Ipsos.

1

January 2020IPSOS MORI ISSUES INDEX

© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary

information and December not be disclosed or reproduced without the prior

written consent of Ipsos.

2Ipsos MORI Issues Index | Public

WHAT DO YOU SEE

Source: Ipsos MORI Issues IndexBase: 954 British adults 18+, 10 – 21 January 2020

January 2020

47%

44%

23%

22%

20%

18%

16%

14%

13%

10%

Common Market/Brexit/EU/Europe

NHS/Hospitals/Healthcare

Pollution/environment/climate change

Poverty/Inequality

Crime/Law and Order/ASB

Education/Schools

Immigration/immigrants

Housing

Economy

Ageing population/social care

AS THE MOST/OTHER

IMPORTANT ISSUES

FACING BRITAIN TODAY?

% Position

-5 +1p

-11 -1q

+5 +4p

+1 -1q

+1

-2 -2q

+2 +2p

-3

-5 -3q

+3 +2p

CHANGE SINCE DEC:TOP MENTIONS %


WHAT DO YOU SEE

Source: Ipsos MORI Issues IndexBase: 954 British adults 18+, 10 - 21 January 2020

January 202047%

44%

23%

22%

20%

18%

16%

14%

13%

10%

31%

15%

9%

5%

3%

1%

5%

3%

3%

2%



Pollution/environment/climate change

Poverty/Inequality


Education/Schools


Housing

Economy


MOST/OTHER

IMPORTANT ISSUES

MOST IMPORTANT

ISSUE

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES



What do you see as the most/other important issues facing Britain today?Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Growing concerns

0

25

50

75

Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018 Jan 2019 Jan 2020

WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING

BRITAIN TODAY?

TOP MENTIONS %

Source: Ipsos MORI Issues Index

NHS

POLLUTION/ENVIRONMENT

POVERTY/INEQUALITY

CRIME/LAW & ORDER

HOUSING

EU/EUROPE/BREXIT



Growing concerns – beneath the headlines

0

5

10

15

20

25

30

35



BRITAIN TODAY?

TOP MENTIONS %


POLLUTION/ENVIRONMENT

POVERTY/INEQUALITY

CRIME/LAW & ORDER

HOUSING

LACK OF FAITH IN GOV/POLITICS



Declining issues

0

25

50

75



BRITAIN TODAY?

TOP MENTIONS %


IMMIGRATION

INFLATION/PRICES

UNEMPLOYMENT

ECONOMY


WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUE FACING BRITAIN TODAY?

Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Single Biggest Issue 2010 - 2020

TOP MENTIONS %

NHS

UNEMPLOYMENT

ECONOMY

DEFENCE/TERRORISM

IMMIGRATION

EU/EUROPE/BREXIT

0%

10%

20%

30%

40%

50%

60%

May

2010

Feb

2011

Nov

2011

Aug

2012

May

2013

Feb

2014

Nov

2014

Aug

2015

May

2016

Feb

2017

Nov

2017

Aug

2018

May

2019




EU / Europe / Brexit

BRITAIN TODAY?

Treaty of

Accession: ten

new EU Member

StatesFrance and

Holland reject

ratification of

EU constitution

Lowest score

recorded (1%)

0

10

20

30

40

50

60

70

80

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020

Highest concern recorded

since Sept 1974 (72%)

CAMERON BECOMES PM VOTE FOR BREXIT

GE

2017

GE

2019




NHS / Hospitals / Healthcare

BRITAIN TODAY?

Lowest score since

December 1985 (13%)

Highest score since

December 2002 (61%)

Highest score since Jan 2018 (55%)

0

10

20

30

40

50

60

70

80

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020


GE

2017

GE

2019


0

10

20

30

40

50

60

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020



Immigration / Immigrants

BRITAIN TODAY?

Border controls relaxed

for “A8” EU Countries

(Poland, etc.) EU Border controls relaxed for

Romanians and Bulgarians

Highest concern ever

recorded (56%)

Lowest score since

March 2001 (10%)


GE

2017

GE

2019


0

10

20

30

40

50

60

70

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020



Economy / Economic situation

BRITAIN TODAY?

Sub-prime mortgage

crisis in the US Northern Rock

nationalised

Global recession and

Russian Financial crisis

Highest score since 1992; Most

important issue for the first time

Lowest score since

December 2007 (12%)


GE

2017

GE

2019



Unemployment / Factory closure / Lack of industry


BRITAIN TODAY?

Lowest ever score (5%)

Unemployment in Britain

rises to 5.5%

Minimum wage

introduced

Youth unemployment

reaches 1 million

Lowest score since

December 2008 (7%)

Unemployment falls

below 1 million for first

time in 25 years

0

10

20

30

40

50

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020


GE

2017

GE

2019



Education / Schools


BRITAIN TODAY?

0

10

20

30

40

50

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020

Labour’s second term - pledge to

improve failing secondary schools

First City Academies introduced

Lowest score since Dec

1985 (9%)

Highest score since

December 2006 (27%)


GE

2017

GE

2019



Crime / Law & Order / Violence / Vandalism / ASB


BRITAIN TODAY?

Riots across

England

Lowest score since

December 1991 (8%)

Highest score since

December 2011 (29%)

0

10

20

30

40

50

60

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020

May day riots


GE

2017

GE

2019



Defence / Foreign Affairs / International terrorism


BRITAIN TODAY?

War in Kosovo

9/11Invasion of

Iraq“7/7” London Bombing

UK withdraws from Iraq

NATO

bombing in

Libya

Rise of

IS

Paris attacks and

Parliamentary vote

for action against

IS in Syria

London

Bridge

attackParliamentary

vote against

action in Syria

0

10

20

30

40

50

60

70

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020


GE

2017

GE

2019


0

5

10

15

20

25

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020


Poverty/inequality


BRITAIN TODAY?

Sept 1999:

Alastair Darling – “one child in three”

living in poverty

January 2020:

highest recorded score since December

1997 (22%)


GE

2017

GE

2019



Housing


BRITAIN TODAY?

Highest scores since

December 1974 (22%)

0

5

10

15

20

25

30

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020


GE

2017

GE

2019



Pensions/Social Security/Benefits


BRITAIN TODAY?

Equitable Life sells its

non-profit pension

annuities

Gordon Brown unveils

pension credits

Pensions commission report – “more

than 13 million working people are not

saving enough for their retirement”

Lowest ever

score (3%) 0

5

10

15

20

25

30

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020


GE

2017

GE

2019



Pollution / Environment


BRITAIN TODAY?

Widespread flooding

during wet autumn

Nine killed in gales

across Britain

Winter flooding and

storms

0

5

10

15

20

25

Jan

1998

Jan

1999

Jan

2000

Jan

2001

Jan

2002

Jan

2003

Jan

2004

Jan

2005

Jan

2006

Jan

2007

Jan

2008

Jan

2009

Jan

2010

Jan

2011

Jan

2012

Jan

2013

Jan

2014

Jan

2015

Jan

2016

Jan

2017

Jan

2018

Jan

2019

Jan

2020

Highest score since

September 1989 (23%)


GE

2017

GE

2019


WHAT DO YOU SEE


Party support

53%

52%

19%

13%

23%

15%

24%

9%

12%

11%

45%

52%

29%

36%

23%

29%

10%

20%

17%

15%

Common

Market/Brexit/EU/Europe


Pollution/environment/

climate change

Poverty/Inequality


Education/Schools


Housing

Economy


CONSERVATIVE

SUPPORTERS

LABOUR

SUPPORTERS

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES


Base: 954 British adults 18+, 10 - 21 January 2020


WHAT DO YOU SEE


Men and women

48%

37%

20%

20%

19%

13%

15%

13%

16%

8%

45%

50%

25%

25%

21%

23%

18%

14%

10%

12%

Common




climate change

Poverty/Inequality


Education/Schools


Housing

Economy


MEN

WOMEN

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES




WHAT DO YOU SEE


Social grade

54%

49%

30%

27%

18%

24%

13%

13%

15%

13%

37%

37%

13%

17%

21%

11%

21%

14%

12%

6%

Common




climate change

Poverty/Inequality


Education/Schools


Housing

Economy


ABC1

C2DE

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES




WHAT DO YOU SEE


Ethnic background

47%

46%

24%

23%

20%

17%

15%

14%

14%

11%

43%

28%

15%

21%

18%

22%

22%

12%

11%

4%

Common




climate change

Poverty/Inequality


Education/Schools


Housing

Economy


WHITE

BAME

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES




WHAT DO YOU SEE


Age group43%

38%

23%

26%

18%

17%

15%

16%

13%

9%

47%

47%

21%

24%

22%

22%

15%

13%

18%

10%

49%

45%

24%

18%

19%

15%

18%

13%

10%

11%




climate change

Poverty/Inequality


Education/Schools


Housing

Economy


18-34

35-54

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES


55+



18-34

55+

35-54

18-34

59% 49%35%

EU/BREXIT NHS POLLUTION/CLIMATE

CHANGE

41% 39%25%

NHS EU/BREXIT IMMIGRATION

56% 51%

28%

NHS EU/BREXIT EDUCATION/POVERTY

41% 34%24%

EU/BREXIT NHS IMMIGRATION

51%40%

28%

EU/BREXIT NHS CLIMATE CHANGE/POVERTY

34% 32%23%

NHS EU/BREXIT POVERTY/INEQUALITY


Age and social grade

WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?

AG

E B

RA

CK

ET

ABC1 C2DE

SOCIAL GRADE

Base: 1,008 British adults 18+, 6 – 29 December 2019



Environmental concern – the long-term view


BRITAIN TODAY? – POLLUTION/ENVIRONMENT/CLIMATE CHANGE

0

25

50

1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018

January 2020:

23%January 2007:

19%

July 1990:

30%

July 1989:

35%


Ipsos MORI Issues Index

Concern about Brexit/EU by subgroup


63%

51%

36%

49%

Concern by

50%

47% 39% 50% 45% 50% 48%

18-24 25-34 35-44 45-54 55-64 65+

region

Concern about Brexit/EU by age:

Base: 1,008 British adults 18+, 6 – 29 December 2019

Overall

Concern about Brexit/EU by key demographic groups:

47% 48% 45%53%

45%

58%50%

45%

30%

Men Women CON LAB AB C1 C2 DE

SOCIAL GRADEGENDER PARTY SUPPORT



Concern about the NHS by subgroup


46%

54%

39%

41%

Concern by

38%

38% 37% 43% 51% 41% 48%

18-24 25-34 35-44 45-54 55-64 65+

region

Concern about the NHS by age:


44%37%

50% 52% 52% 53%45%

37% 37%

Overall

Concern about the NHS by key demographic groups:





Concern about climate change by subgroup


27%

22%

19%

21%

Concern by

32%

27% 19% 16% 25% 27% 22%

18-24 25-34 35-44 45-54 55-64 65+

region

Concern about environment/climate change by age:


23%20%

25%19%

29% 31% 29%

14% 13%

Overall

Concern about environment/climate change by key demographic groups:



Ipsos MORI Issues Index | Public

© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and

December not be disclosed or reproduced without the prior written consent of Ipsos.

30

January 2020IPSOS MORI ISSUES INDEX

For more information contact:

[email protected]

[email protected]

ipsos mori issues index - january 2020 · base: representative sample of c.1,000 british adults age...

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