ipsos censydiam*brand positioner essentials

Specifications • Brand equity study via Censydiam*Brand Positioner • Number of respondents: 300 random respondents in urban Jakarta • Aged 18 – 45 y.o., SES ABC • Regular category users; category incidence: at least 50% • Face-to-face, door-to-door interview using an Android Tablet • Thirteen (13) key questions • Report delivery: 4 weeks since fieldwork starts IDR 99 million IDR 104 million Cost excludes 10% VAT Females Only Males & Females (50% ; 50%) Brand equity is a critical asset of any company. Hence, it’s very important to monitor how consumers perceive your brand and to understand what aspects are driving your brand equity in the market today. Introducing Censydiam*Brand Positioner Essentials , Ipsos’ proprietary solution to evaluate where your brand sits in the market and to assess its strengths & weaknesses. Censydiam*Brand Positioner Essentials indicates the most cost effective route for optimizing your brand equity and increasing your market share. It identifies the key drivers of choice and measures how consumers perceive brands on functional and emotional facets. Censydiam*Brand Positioner Essentials is based on the Ipsos Censydiam framework. Censydiam starts with understanding people’s needs and motivations. It uses a validated framework to make sense of the often complex world of human motivations and provides a compass on how to connect a brand with these deeper human motivations. Now, with Censydiam*Brand Positioner Essentials you can find the right direction to optimize your brand equity, in only 4 weeks. Understanding How Consumers Perceive Brands and How These Perceptions Impact Their Purchase Desire Censydiam*Brand Positioner Essentials

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Specifications

• Brand equity study via Censydiam*Brand Positioner• Number of respondents: 300 random respondents in urban Jakarta• Aged 18 – 45 y.o., SES ABC• Regular category users; category incidence: at least 50%• Face-to-face, door-to-door interview using an Android Tablet• Thirteen (13) key questions• Report delivery: 4 weeks since fieldwork starts

IDR99

million

IDR104

million

Cost excludes10% VAT

FemalesOnly

Males &Females (50% ; 50%)

Brand equity is a critical asset of any company. Hence, it’s very impor tant to monitor how consumers perceive your brand and to understand what aspects are driving your brand equity in the market today.

Introducing Censydiam*Brand Positioner Essentials, Ipsos’ proprietary solution to evaluate where your brand sits in the market and to assess its strengths & weaknesses.

Censydiam*Brand Positioner Essentials indicates the most cost effective route for optimizing your brand equity and increasing your market share. It identifies the key drivers of choice and measures how consumers perceive brands on functional and emotional facets.

Censydiam*Brand Positioner Essentials is based on the Ipsos Censydiam framework. Censydiam starts with understanding people’s needs and motivations.It uses a validated framework to make sense of the often complex world of human motivations and provides a compass on how to connect a brand with these deeper human motivations.

Now, with Censydiam*Brand Positioner Essentials you can find the right direction to optimize your brand equity, in only 4 weeks.

Understanding How Consumers Perceive Brands and How These Perceptions Impact Their Purchase Desire

Censydiam*Brand Positioner Essentials