ipr talk mediastudents
DESCRIPTION
IP TalkTRANSCRIPT
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What is Intellectual Property?
also called...
IPIntellectual Property Rights (IPR)Industrial Property Rights
What’s the relevance to you?
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INTELLECTUAL PROPERTY RIGHTS
“Intangible rights protecting the products of human intelligence and creation”
Intellectual Property
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Legally protected rights that attach to different kinds of intellectual property...
Intellectual Property Rights
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Intellectual Property Rights are legally enforceable rights
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Different Kinds of IP
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It’s horses for courses...
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What do all types of IP have in common?
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IP is property
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IP is territorial
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IP can be costly to enforce
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Not just an ‘idea’
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IP is not a right to do something...
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IP is not a right to do something...
It’s a right to prevent someone else from doing something
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Generally owned by an employer...
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Generally owned by an employer...
If created by an employee in the course of their duties
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3 Key Facts about Copyright
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Literary, dramatic, musical, artistic works
3 Key Facts about Copyright
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Literary, dramatic, musical, artistic works
It’s a right to prevent copying
3 Key Facts about Copyright
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Literary, dramatic, musical, artistic works
It’s a right to prevent copying
Arises automatically
3 Key Facts about Copyright
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3 Key Facts about what Copyright is not
X
X
X
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Intended to protect ideas
3 Key Facts about what Copyright is not
X
X
X
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Intended to protect ideas
Necessary to register
3 Key Facts about what Copyright is not
X
X
X
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Intended to protect ideas
Necessary to register
Protect insubstantial copying
3 Key Facts about what Copyright is not
X
X
X
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Assert your rights!
Keep supporting evidence
Agreement between co-authors
How to protect your copyright?
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Phantom towns...
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Redundant code...
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DRM - software code embedded in digital media file
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When is copying OK?
Non-commercial research & private study
Critisism, review and reporting current events
Time shifting
Teaching in educational establishments
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Moral Rights - Authors & Performers
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Right to be identified as an author
Moral Rights - Authors & Performers
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Right to be identified as an author
Right to object to derogatory treatment
Moral Rights - Authors & Performers
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Right to be identified as an author
Right to object to derogatory treatment
Must be asserted (but can waive)
Moral Rights - Authors & Performers
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Moral Rights Don’t Apply:
X
X
X
X
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Computer programs
Moral Rights Don’t Apply:
X
X
X
X
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Computer programs
Ownership by the author’s employer
Moral Rights Don’t Apply:
X
X
X
X
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Computer programs
Ownership by the author’s employer
Newspapers or magazines
Moral Rights Don’t Apply:
X
X
X
X
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Computer programs
Ownership by the author’s employer
Newspapers or magazines
Reference works
Moral Rights Don’t Apply:
X
X
X
X
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Unregistered Design Right
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Registered Designs Unregistered Design Right
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Registered Designs
Need to register
Protects the overall appearance
New & have individual character Original (not commonplace)
Exclusive right Only protection if copied
25 years protection
12 months grace period
Unregistered Design Right
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Registered Designs
Need to register Automatic right
Protects the overall appearance
Protects the shape or configuration
New & have individual character Original (not commonplace)
Exclusive right Only protection if copied
25 years protection 15 years protection
12 months grace period N/A
Unregistered Design Right
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Apple - Registered Design for the iPad...
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From a galaxy
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From a galaxy far far away...
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From a galaxy far far away...
To a battle in court
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3 Key Facts about Trade Marks
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Word/sign which can be graphically represented
3 Key Facts about Trade Marks
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Word/sign which can be graphically represented
Distinguish the trade origins of goods/services
3 Key Facts about Trade Marks
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Word/sign which can be graphically represented
Distinguish the trade origins of goods/services
Registered and unregistered v TM
3 Key Facts about Trade Marks
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3 Key Facts about what TMs should be
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Distinctive (not descriptive of goods and services)
3 Key Facts about what TMs should be
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Distinctive (not descriptive of goods and services)
Not similar/identical to existing marks (in same class)
3 Key Facts about what TMs should be
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Distinctive (not descriptive of goods and services)
Not similar/identical to existing marks (in same class)
Exclusive right to use the mark for goods/services
3 Key Facts about what TMs should be
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Pick up a Penguin...
To read To eat
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Looking After Your Trade Mark
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Trade marks - use it or lose it!
Looking After Your Trade Mark
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Trade marks - use it or lose it!
Avoid becoming generic
Looking After Your Trade Mark
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Trade marks - use it or lose it!
Avoid becoming generic
Don’t make constant changes
Looking After Your Trade Mark
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Patents protect products, processes, use of products...
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Contract between the inventor and the state
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Contract between the inventor and the state
Publication in return for a monopoly right...
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3 Key Facts about Patents
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Patents protect an ‘invention’
3 Key Facts about Patents
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Patents protect an ‘invention’
Patents are monopoly rights
3 Key Facts about Patents
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Patents protect an ‘invention’
Patents are monopoly rights
Patents are territorial
3 Key Facts about Patents
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3 Key Facts about what patents are NOT
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3 Key Facts about what patents are NOT
X Just an ‘idea’
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3 Key Facts about what patents are NOT
X Just an ‘idea’
X Available for certain ‘exclusions’
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3 Key Facts about what patents are NOT
X Just an ‘idea’
X Available for certain ‘exclusions’
X Enforceable until grant
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Just because you can patent your invention...
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Just because you can patent your invention...
Doesn’t mean it’s a good idea!
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In order to get a return on investment...
People must want to buy your product...
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Trade Secrets
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Secret, substantial and documented
Trade Secrets
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Secret, substantial and documented
Only protection = secrecy
Trade Secrets
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Secret, substantial and documented
Only protection = secrecy
Can disclose under confidentiality agreements
Trade Secrets
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Most famous trade secret of all time...
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