ipp panel presentation
TRANSCRIPT
Women and
children living in
areas with poor
access to water
walk an average
of 6 km every day
to collect water
for their families.
Target Audience
S Women 25-50 years old
S Part of the Mennonite
community
S Runners and walkers
23%
18%
13%
33%
13%
Female participants
18-24
25-34
35-44
45-54
55+
The Event
S 55 registered walkers
S 20 volunteers
S 30 day-of participants
S 180 km walked
S $2950 raised
Marketing
S WinnipegforWater.com
S Online ads
S Social media
S Running Room
S Posters, brochures, and
promo cards
Marketing
S Used to raise awareness and
generate conversation the
day of the walk
S 12 entries
S Twitter
S Instagram
#walkforwater giveaway
Media interactions
S Radio interviews with
S Mark Morris, QX 104
S Terry MacLeod, CBC
S Jacob Thiessen, Classic 107
S Brett Megarry, 680 CJOB
S Ace Burpee, 1031 Virgin
Radio
Evaluation
Proposed
S To have 100 people attend
events
S To raise $4000 for CPAR
S To have two media outlets
cover event
S To have more than 1000 views
on winnipegforwater.com
Outcomes
S 55 registered and 30 attendees
S Raised $2950 for CPAR
S Had 10 media stories about
event
S Had more than 2800 views on
winnipegforwater.com
What’s next?S World Water Day Twitter party
S Continued awareness campaign on Twitter
S Possible Winnipeg for Water 2016