ipod youtube fall 2008
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Jan Hepola, Ann Treacy on marketing for Minnesota tourismTRANSCRIPT
What it means for the resort and campground industry
• Web 1.0 Definition: the Web-as-information-sourceo Limited content creators and publisherso My lodging site “gives” you information – I control the
content• Web 2.0 Definition: the participatory Web
o The community controls the content - focus on sharing, socializing, collaborating
Start a Blog -- www.wordpress.com or www.blogger.com
o Looks like a web site, acts like a web site, easy to maintain, and it's free!
o A great way to feature some of the elements that make you and your property unique: season changes, bike trails, birding, skiing, hunting, fishing, shopping, local celebrations, etc.
Try out Twitter-- www.twitter.como Microblogging limited to 140 characters, sent
only to subscribers via cell or email o A great way to advertise last minute availability
Share photos on Flickr --- www.flickr.com• ask guests to upload pictures • staff or family reunion pictures • example from Fair Hills
Start a YouTube Channel -- www.youtube.como You don't have to produce any of your own
video!o Use the video that guests have createdo Start by interviewing guests, or creating a video
log of particular events, weeks, seasons, etc. o Great way to add video to your web site without
having to know much about the technology!
• Join a social network --- www.linkedin.com or www.facebook.com or www.myspace.com
• Join a social network specific to the hospitality industry --- www.wiwih.com
• Participate on TripAdvisor --- www.tripadvisor.com
Resources from the presentation can be found athttp://byteoftheweek.wordpress.com/
Jan [email protected] 612.455.4235