IPL 2015 – What if brands had Eyes?

Brands are paying top money for their brand visibility in IPL

Videocon – INR 6 crores with Mumbai

Indians

Usha International – INR 3 crores with

Mumbai Indians

Huawei renewed 3yrs deal with RCB

How do brands know that they are getting bang for the buck?

Some Sample Sponsorship Deals at IPL

(based on public sources)

Brand and Team Sponsorships

Tata Motors Prima, HTC, ACC

Manforce, Royal Stag, Pan Parag

Aircel

Gulf

Idea

RedFM

Daikin, Flying Machine, RBL Bank

Gionee, Dish TV

Royal Stag, USPA

UltraTech Cement, Spice

Puma, TCS

Videocon-D2H, DHFL

Etihad, Jet Airways, Usha

Kingfisher, McDowels, HuaweiBrittania, Tata Motors Bolt

Brand Detected:

Huawei

Retweets: 69

Likes: 130

Brand Detected:

Vodafone

Yes Bank

Retweets: 31

Likes: 28

Images form a big chunk of social media posts

Out of around 30000 tweets shared in Twitter around IPL, 6500 tweets on IPL contain images

6500

2430

1176

0

1000

2000

3000

4000

5000

6000

7000

Tweets on IPL containingimages

Tweets containing uniqueimages

Images with Brand

Tweet Analysis for IPL

We also found that 50% of the tweets with IPL didn’t contain any content related to article. Thus, current Social Media

Analytics is Blind

Spotr

Spotr provides a fresh approach to social media using images

• User generated content are much more impactful as these

are created by users themselves and not pumped by Ads

Get rich analytics of your

visibility in Social Media

• No need to spend effort in creating content. Relevant

content easily available to be shared

Capitalize on user generated

content by seamlessly sharing

them in your social channels

• Visuals are processed 60,000X faster in the brain than text.

• A social post with an image or video is re-shared 35% more

than only text

Use Image based campaigns

to drive better penetration

and visibility

171

114

75

5651

3632

26 25 24 23 23 22 22 21 20 19 16 15 15 13 13 12 12 11 10

0

20

40

60

80

100

120

140

160

180

Visibility of brands based on user shared images in IPL 2015 (sampled data for 1 day)

Measure your visibility in social media

The number of images for main sponsors of the teams playing on the day increases the

number of images shared

No

. of Im

ag

es

Spotr

Capitalize on User Generated Content

Allow brand to share user generated content after taking user ’s permission

Generate more visibility for your brand by sharing content generated by users themselves.

Use Image to run a more effective campaign

• Promote Image sharing by User

• Campaign in which user has to share an image

• According to studies, social posts with images and videos are re-shared 35% more than text only posts.

Tag Cloud to find key trends around IPL

For more details visit

www.spotr.in

Or write to

ankitnayan@gmail.com