iphoneography and the news
DESCRIPTION
The slides of the presentation I held on April 28, 2012, at the International Journalism Festival of Perugia about the use of Instagram (and other photo sharing applicatons) to cover newsTRANSCRIPT
Iphonegraphy and the news
Instagram (and others)
International Journalism Festival - Perugia - 28-4-2012
What do we call iphonegraphy?
Capture moments that can be digitally recorded and shared via iPhone camera apps
The founders
Kevin Systrom
Classe: 1983
Laureato a Stanford in Science & Engineering
Durante gli studi conosce Zuckerberg e D'Angelo che stanno lanciando Facebook
Internship a Twitter e Google
Inserito da Forbes nel 2011 nella classifica dei 30 giovani sotto i trent'anni più influenti al mondo
Michel “Mike” Krieger
Brasiliano, classe 1986
Si trasferisce nel 2004 in California
Laurea a Stanford in Sistemi Simbolici
Internship a Microsoft e Foxmarks poi a Meebo
Alunno del Mayfield Fellows Program (MFP)
Appassionato di design e usabilità
I Filtri
Image Source - http://www.theatlantic.com/technology/archive/2012/04/a-guide-to-the-instagram-filters-youll-soon-be-seeing-on-facebook/255650/
Gennaio 2011
http://instagr.am/tags/hashtagname/feed/recent.rss
Piccolo esperimento con hashtag Festival
febbraio 2011
THE BIEBER EFFECT
21 LUGLIO 2011:
Justin Bieber, twitta ai suoi 11 milioni di follower un'immagine scattata con Instagram, accompagnata da un memorabile commento:“L.A. traffick sucks”
- è delirio
3 aprile 2012 – Instagram debutta su Android
9 aprile 2012 – Facebook compra Instagram
Gli Instagramers
http://instagramers.com/
http://instagramersitalia.it/
Trenta gruppi locali “ufficiali”
ApplicazioniVisualizzare le foto da Web, esportarle, e molto altro
Visualizzatori
http://followgram.me
http://followgram.me/audi
Pagine personalizzate per i brand
Foto by location 1# - InstaEarth
http://instaearth.me
Foto by location 2# - InstaMap
http://www.instamapapp.com/
http://www.pingram.me/
Esportare le foto
http://instadrop.appspot.com/
http://www.scoop.it/t/instagram-sites
AccessoriTreppiede, stabilizzatori, lenti e obiettivi
Accessori #1
http://photojojo.com
http://olloclip.comand others...
Accessori #2
http://joby.com/gorillamobilehttp://www.tiffen.com/steadicam_smoothee_homepage1.html
Alternative
Hipstamatic
http://hipstamatic.com/the_app.html
http://picplz.com/
PIXLR-O-MATIC
http://pixlr.com/o-matic/
iOS
Android
Web - Desktop
Post-produzione
DIPTIC
http://www.dipticapp.com/
SNAPSEED
http://www.snapseed.com/
COLOR SPLASH
http://www.pocketpixels.com/ColorSplash.html
SQUAREREADY
http://ios.fang.co.jp/index_e.html
NEWS OUTLETS USING
Names, Pros & Cons
I CONSIGLI DI NBC
l Upload Original Photos l that Share l a Unique Perspective
l Thank and Follow Other l Instagram Users
l Search for User Content
http://pinterest.com/wsj/wsj-on-instagram/
Bloggers & Citizen journalistsCome usano Instagram per raccontare storia
#MediaLebanonTour
Citizen journalists
Russia: Il blogger Alexei Navalny & friends nel cellulare della polizia
http://instagr.am/p/XhTGt/
Ok, news look great with Instagram & Co.
But...
…it's ethical?
Opportunities
Address an audience of 40 millions and countingl (not considering sharing on other social networks)
l Build a sense of community
Use Instragram to find sources and images to cover breaking news (esp. via the geolocation feature) orl cultural – entertainment events
Add emotion even to “flat” images, such as staffl meetings, behind the scenes, etc
Risks
l Go for the audience, not for the news
l Making even tragedies “likable” and vintage
l “cheat” the audience (but don't forget Photoshop)
l Standarize
A conclusion (maybe)
l Be transparent on the device and effect you usel Use Instagram to cover the latest fashion week l Think twice for breaking news and “serious” situations
GraziePer contatti e approfondimenti:
Blog personale: www.federicoguerrini.com
Blog su La Stampa.it: http://bit.ly/wuMfYT
Sito di Corsi Digitali: www.corsidigitali.com
Twitter: @fede_guerrini