© Mobile Monday Chicago

04/10/23

MoMo ChicagoIPHONE SDK 3.0

SPEAKER

Nathan UnoPartner, Modoku, inc.

Modoku creates and manages iPhone marketing and media applications.

info@modoku.com

INTRO

• iPhone OS background

• Reasons for OS 3.0

• Major OS 3.0 features

• Summary / Q&A

OVERVIEW

• iPhone OS 1.0 released with original iPhone on June 29, 2007– Very bare-bones, limited functionality

• iPhone OS 2.0 released with iPhone 3G on July 11, 2008– Introduced App Store, location services, push email, etc.

• iPhone OS 3.0 scheduled for June, 2009– Lots of very exciting things to look forward to…

REASONS SLIDE

• Address minor issues (bugs) and incrementally improve existing features

• Address shortcomings and competitive criticisms

• Introduce radical new features to raise the stakes for competitors

FEATURES SLIDE

• Apple Push Notification Service (APN)

• Cut / copy / paste support

• In-app purchase support

• Accessory support

ADDITIONAL FEATURES SLIDE

• Improvements to Mobile Safari for web-based applications

• Additional access to existing features

• Incremental improvements

APPLE PUSH NOTIFICATION

• Intended to address lack of background support

• Delayed to allow infrastructure to be developed

• Managed and tightly controlled by Apple

CUT / COPY / PASTE SUPPORT

• Intended to work with all media, across applications

• Unified API and standard controls

• Supports custom data types for inter-application exchange

IN-APP PURCHASE SUPPORT

• Intended to more fully develop the App Store marketplace

• Allows add-ons, upgrades, “trial versions”, etc.

• Integrated with iTunes store for billing– Apple takes their standard cut

ACCESSORY SUPPORT

• Intended to open up third-party development of accessories– Keyboards, cameras, etc.

• Supports 30-pin connector and Bluetooth

• Tightly regulated by Apple– approval required

OTHER IMPROVEMENTS

• Mobile Safari adds audio and video support for richer web-based applications

• Access now allowed to iPod collection, direct embedding for email and maps

• Incremental improvements (codecs, streaming support, additional APIs) for existing features

SUMMARY SLIDE

• iPhone OS 3.0 delivers a blow to competitors (such as Pre)

• Extending the marketplace extends the reach of the iPhone

• Lots of work for competitors to do, but still room for competition

QUESTIONS