iphone in-app purchase, does it work ?
TRANSCRIPT
In-App Payment on iphone, does it work ?
Proud winner of several trophies &
awards
•We are a young innovative startup which started operations in 2006
•We own a worldwide patent on our technology
•We have deployed thousands of mobile paid apps in 1 year
•We are a team of 18 people with knowledge in mobile imagery and IT security technologies
Who we are
•Our app is called Shoot & Proof
Shoot & Proof is a mobile app which captures Certified Digital pictures
Picture captures are Geotagged, time-stamped, watermarked and encrypted at capture
The value chain allows for total integrity control from capture to storage
The pictures have legal value and cannot be modified
The process has been tested and validated
Worldwide patent on the technology
ISO 27001 certified processes
Available on the app store here
Our app
• People use our app to take picture that are important and that they want to keep safe
• Insurance is the main usage, but construction, renovation, deliveries are also big
Why do people use our app ?
Disclaimer
The data and information given in this presentation is based on our own sales data for our mobile application available on the app store.
The application has been available for 4 months
In app payment in the application is available for the last two months
We have a large enough statistical sample of users (+ 1000 ) for the data to be relevant
However the data reflects the usage of our app and might not correspond to other types of apps or other types of in app purchase system
We provide this information to the community to help developers make their decision when thinking about implementing in app payment
Our in App System
Users pay for the app (1,99 $)
The price includes 2 certified pictures
If the user wants to certify more pictures he buys in app photos packs
Available packs
5 pictures (5,99$)
15 pictures (18,99$)
25 pictures (30,99$)
More packs to come soon.
QUESTION 1
Do people Upgrade their app ?When you already have an app on the app store and you decide to upgrade it
to include in-app payment, users must upgrade to get access to this new function.
This helps you determine your potential addressable market.
Do people upgrade their app ?
Well… Not all of them but close……
89%
11%
68%
32%
UpgradedNot upgraded
After 2 weeks After 2 months
QUESTION 2
Does in-app purchase have an impact on app Sales ?Will you sell more apps if you include in app purchase in it ?
Does in-app purchase have an impact on app Sales ?
Yes, but in-app is probably not the key factor
Disclaimer : Other factors may also explain this growth, we did emailing promotion to announce the new functionnality and had some press coverage which probably explains most of this increase.
18%increase in the growth rate of sales since it includes in app purchase.
QUESTION 3
Do people buy with in-App purchase ?
Glad you asked ;), Probably the most important factor to decide whether or not to develop it !
Do people buy with in-App purchase ?
Yes they do ! ….But clearly a growing minority
10%10% of our users bought packs with the in-app system
Growing by 13% every month.
QUESTION 4
What do they buy with in-App purchase ?What are the best sellers in our app ?
What do they buy with in-App purchase ?
Price distribution of in app items is no surprise !
Small Pack 5
Medium Pack 15
Large Pack 25
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
82%
10%
8% A vast majority of our users go for the smaller priced picture pack
QUESTION 5
How much can you make ?
We don’t have a finite answer for you, but we’ll share how it has been for us.
How Much can you Make ?
Well…it looks promising …
App Revenue Large Pack Revenue Medium Pack Revenue
Small Pack Revenue0
20
40
60
80
100
120In-app purchase have generated more revenue then app sales over the last period
Base 100
Over the period
QUESTION 6
How to optimize ?
Some lessons learned
How to optimize ?
Promote usage not app !
In app purchase is about making your app “stickier”
You have to demonstrate to the users that you bring value at every use
Go from “get this app” to “see what you can do with this app”
Online store rules apply : make specials prices, promotion, discount, sales in your own little store
By the Way……Shoot & Proof Premium Shoot & Proof SDK
API for mobile applications
Certification module for partners
If you develop iphone Apps….(consumer, business..)
If your apps implies taking pictures (or video or sound..)
Then you need our SDK !!!!
You will be able to add legal value of photos captured to your app an genereate trumendous value
Contact us : [email protected]
Conclusion
Go for it !
Again, this might be true only for us since we generate repeat usage, but in app purchase seems to be very promising functionality
Keep it simple, keep it low priced, they sell best
Communicate to your users to increase functionality awareness
Use online store promotion strategies to drive sales
CodasystemThank you !