The online job technology expertsiPhone application development from AllTheTopBananas.

www.allthetopbananas.com

Kris Clare, Sales ManagerTel: 07717 811 295, Email: kris@allthetopbananas.com

Mobile Internet will be bigger than Desktop Internet by 2014

http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

Mobile Internet Growth

The iPhone becomes the ‘must have’ Apple device

Quarters from launchhttp://www.slideshare.net/ravenme/kleiner-perkins-ifund-presentation-at-iphonedevcamp-3

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•Nearly one third of all Mobile Traffic is from an iPhone.

•There are over 185,000 iPhone Apps available to download.

•Worldwide over 60m iPhone or iTouch devices have sold.

•2bn apps have been downloaded

•1m iPads sold in 2 weeks

•Job seekers are looking for Apps- Typing keywords, browsing and searching just like using Google.

Mobile Internet growth

Candidate Research Results

Candidates with an iPhone use Mobile Internet a lot!

ATTB Candidate Research into Mobile Job seeking

Our job seeker survey into Mobile job seeking behaviour, conducted in May 2010, rendered the following results:

• 100% of candidates with an iPhone have downloaded apps.

• 81% of candidates use AppStore or equivalent as main search for apps.

• 4% of candidates download apps from website links.

• 4% of candidates download apps based on word of mouth.

A look at the iTunes App Store…

The AppStore is a Marketing Channel. A place for your brand to be seen by new and existing job seekers.

The AppStore has over 58 million users Worldwide.

280 million apps were downloaded in December 2009 alone.*

One of many places in the app store your brand will be exposed

*http://gigaom.com/2010/01/12/the-apple-app-store-economy/

Advertising potential within the AppStore

Your application will have a dedicated page within the AppStore, complete with a detailed product description and screenshots of your application.

Job boards we work with have seen 300% mobile traffic growth after launching an app in Apple AppStore.

Your iPhone application: Feature Overview

• Fully featured search:• Search by keyword / job title• Filter by salary• Filter by distance in miles• Input town• ‘Find me’, auto location service• Saved Search• Search powered by Banana Job Search Engine• One touch search• Order results by:

• Nearest• Newest• Relevance

• Favourite / Saved jobs• View detailed summary of job• View full job on Job Board web page or on App (configurable option)• Advice section driven by RSS or web links• ‘More’ section promoting related job board web pages such as ‘Jobs By Email’• All web page browsing is inside the app with one touch return to results.

Search and Filter jobs from Anywhere

The Search The ResultsThe Job Details

The live Apply Page

Jobseekers can search and filter from anywhere. They are encouraged to apply from their PC / Mac

Core functionality is search and filter, added value is promoting the advice you carry on your website.

Previous searches

Links to your site or RSS of

your blog

Advice for the jobseeker

Promote your services

A look at the application…

•The ‘advice’ and ‘more’ sections can be fully customized. The name of the section may be changed, IT Job Board have ‘Blog’ instead of ‘Advice’.

•Each section can either contain Web Links or RSS.

•Web Links take the user to a web page, whilst remaining in the application.

•RSS can show multiple RSS feeds then the associated headlines drilling down to the article copy.

•The Web Links or RSS feeds are app settings taken from the web. This means they can be instantly changed or updated without requiring a new application to be deployed.

‘Advice’/ ‘More’ Sections of your application

The diagram below illustrates the system overview of the iPhone application end to end. The iPhone application exploits AllTheTopBananas.com Job Search Engine to provide a powerful search facility including Salary, Location and Keywords. The results can be ordered based on nearest, relevance and newest. Results are only returned that are relevant to the keywords and filters.

Technical Spec: iPhone Architecture

RSS or Webpage Links for advice section etc.

Job Board Website

Job Board Website

Job Data

Allthetopbananas.com Job Search Engine

Allthetopbananas.com Job Search Engine

Search Query

Job Results

Customer systems exposed via RSS / HTML over HTPP and Job Data in XML via FTP

Proprietary job search engine powering Allthetopbananas.com. Systems mainly written on the MS Stack. The job import process parses job adverts / location fields to provide Geo Coordinates. These are used to provide a radius search.

iPhone Client written in Objective C using CoCo UI and following Apple HCI Guidelines.

Server communication over 3G or Wifi using HTTP.

Promotion, Promotion, Promotion

An application can be downloaded in two ways…

1.Via AppStore in iTunes on a computer.2.Via AppStore on the iPhone.

There is no other, legal, method.

To promote your application there are a few options…

1.Hotlink to the app page on iTunes. This provides the user a call to action to download the application. The user has to have iTunes installed for this to work.2.Link to a webpage which has screenshots of the app and description. This enables people at work to look at your app, but there is no download call to action – except linking to iTunes.3.Pay Apple: expensive and not readily available.

Whichever option you choose, the key is to shout about it everywhere to everyone – Facebook, Twitter, e-marketing etc. It is CRITICAL to launch all the marketing at once as soon as the app goes live. The first few weeks of download rates will set where in the AppStore the app ranks, for quite some time. The higher you are, the easier it is to stay there.

A few of our ideas for future development…

Push notification job alerts

Maps showing jobs

Call me buttonMaps to select search area

Augmented jobsLinks to videos

Quick Apply Rate the job – is it perfect for me

Read up on company stocks etc Similar Jobs

2010 planned mobile developments…

Allthetopbananas.com Mobile Road Map for white labeled Job Board applications:

•Q2 •Launch iPad App •Enhancements on iPhone app.•Google App

•Q3 •Launch Blackberry app •M Sites

•Q4 Launch Windows Mobile 7 app

See more information:http://www.allthetopbananas.com/MediaPack/Technology.aspx

Thank You for your time.

www.allthetopbananas.com