iphone 6 and what's behind the larger screens

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iPhone 6 & What’s Behind the Larger Screens

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Post on 29-Nov-2014

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Highlights of the new smartphones, their capabilities and the features and functions these devices offer. Ancillary discussions of security and mobile commercialization (mobile payments, ecommerce, marketing and app discovery) / particular focus on solving the problems of mobile payments, app store discovery, security in general, and mobile marketing.

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Page 1: iPhone 6 and what's behind the larger screens

iPhone 6 & What’s Behind the Larger Screens

Page 2: iPhone 6 and what's behind the larger screens

iPhone 6: Bigger is Better

Page 3: iPhone 6 and what's behind the larger screens

Great Devices, Only Getting Better

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Top Smartphones, Top Smartphone Platforms, Top Tablets, Top PCs

Data from comScore, Inc, and IDC

Vendor 2Q14 Unit Shipments

2Q14 Market Share

2Q13 Unit Shipments

2Q13 Market Share

Year-over-Year Growth

1. Apple 13.3 27% 14.6 33% -9%2. Samsung 8.5 17% 8.4 19% 2%3. Lenovo 2.4 5% 1.5 3% 65%4. ASUS 2.3 5% 2 5% 13%5. Acer 1 2% 1.5 3% -36%Others 21.9 44% 16.4 37% 33%TOTAL 49.3 100% 44.4 100% 11%

Page 5: iPhone 6 and what's behind the larger screens

Best Phones of 2014

Data from CNET, October 15, 2014 Editor’s Picks

Page 6: iPhone 6 and what's behind the larger screens

Changing Payment Landscape

Page 7: iPhone 6 and what's behind the larger screens

Mobile Not Immune from Security Threats

Page 8: iPhone 6 and what's behind the larger screens

The Problem with Payments (Mobile or otherwise)

• Payment Friction

• ID Theft, personal information theft, credit card fraud 

• Increased customer service costs associated with forgotten passwords and user names

Page 9: iPhone 6 and what's behind the larger screens

A Solution to the Payment Problem (Mobile or otherwise)

Payments without login Ids or passwords

Page 10: iPhone 6 and what's behind the larger screens

Application Landscape

Page 11: iPhone 6 and what's behind the larger screens

Mobile Marketing Opportunity Is $30B in the USA

Page 12: iPhone 6 and what's behind the larger screens

• Lack of transparency to track across channels and devices.

• The second is a lack of ability to overlay audience data.

Mobile Marketing Landscape

Page 13: iPhone 6 and what's behind the larger screens

A Solution to the App Discovery and the Mobile Marketing Problem

MyBeanJar delivers targeted digital coupons as rewards for achievements inOnline and mobile games.

Page 14: iPhone 6 and what's behind the larger screens

Key Take Aways

• DEVICES: Both iOS and Android offer tremendous opportunities for developers and options for consumers. We are living in a time of wonderful choice.

• PAYMENTS: The solution to the security and friction problem lies in simplification and ultimately widespread adoption of a password and login free solution.

• SECURITY: Beyond payments the security problem will never be 100% solved – as there is always that one person who succumbs to the too good to be true email offer. Vigilance and education are key to reducing risks to you and your business.

• APP DISCOVERY AND MARKETING: A social / viral couponing solution with dashboards for publishers and brands will go a long way to solving the discovery problem and the mobile marketing ROI problem.

Page 15: iPhone 6 and what's behind the larger screens

Links

• comScore Reports August 2014 U.S. Smartphone Subscriber Market Share http://www.geekwire.com/2014/blackberry-may-finally-hit-rock-bottom-u-s-market-share/

• IDC Tablet Tracker http://www.idc.com/getdoc.jsp?containerId=prUS25008314

• The Business Insider: The Future of the Payments Industry http://www.businessinsider.com/the-future-of-the-payments-industry-2014-slide-deck-2014-7?op=1

• NFC Purchase Growth http://www.statista.com/statistics/244487/number-of-us-proximity-mobile-payment-transaction-users/

• Developer Economics: http://www.developereconomics.com/reports/q1-2014/

Page 16: iPhone 6 and what's behind the larger screens

Links (cont)

• Sekur.me payment solution http://www.sekur.me/

• MyBeanJar publisher & advertising solution http://www.mybeanjar.com/

• KPCB Internet Trends 2014 http://www.kpcb.com/internet-trends

• Fireeye Operation Saffron Rose “Honeynet Project” http://en.wikipedia.org/wiki/Honeynet_Project

Page 17: iPhone 6 and what's behind the larger screens

Links (cont)

• Metcalf Incident: “Assault on California Power Station Raises Alarm on Potential for Terrorism” http://online.wsj.com/news/articles/SB10001424052702304851104579359141941621778

• Milken Institute “High Stakes in Cyber Security” http://www.milkeninstitute.org/presentations/mediapage.taf?ID=4818

• Verizon Data Breach Investigation Report: http://www.verizonenterprise.com/DBIR/

• The New Threat Landscape: http://www.fireeye.com/info-center/videos/?video=new_threat_landscape

Page 18: iPhone 6 and what's behind the larger screens

Thank You!