© 2006 Hewlett-Packard Development Company, L.P.

The HP Printing and Imaging AdvantageHP Instant-on fusing technology vs.typical halogen-bulb fusers

IPG Competitive Response

Version 1.0 • Sept. 18, 2006

The HP Printing and Imaging Advantage 2

It’s a fact: Black-and-white laser printing

has been around for more

than two decades.

Most office printing is still

done in black and white.

Black-and-white output still

accounts for the bulk of office

printing costs.

Is there really a difference between black-and-white HP LaserJets and competing devices? Absolutely.

Version 1.0 • Sept. 18, 2006

The HP Printing and Imaging Advantage 3

HP Instant-on technology virtually eliminates warm-up time.

Innovative HP Instant-on fusers utilize a ceramic heating element that comes into direct contact with a durable, cylindrical film — eliminating the air gap and thus radically reducing warm-up time from powersave mode. This means HP users can output short documents faster from powersave — often before competing devices finish warming up — a big advantage considering the average print job in many environments is 3-5 pages. This technology also lets you save money through reduced power consumption.

Traditional fusers like those employed by Brother, Dell, Epson, Konica Minolta, Kyocera, Legend Lexmark, OKI, Ricoh, Samsung, and Xerox use a halogen bulb inside a metal cylinder. The bulb warms the air gap between it and the cylinder and then the heat spreads throughout the cylinder to the outer surface. Once the cylinder reaches a specific temperature, it’s ready to affix toner on paper. This type of fuser works reliably, but it takes a long time to heat up. Pages-per-minute specs do not include this warm-up time.

Version 1.0 • Sept. 18, 2006

The HP Printing and Imaging Advantage 4

Reduce power consumption and thus save money with HP Instant-on fusers.

Since halogen-bulb fusers take so long to warm up, printer manufacturers typically set them to stay hot for 5-60 minutes after a print job so users don’t have to wait long if they print another document soon. You can usually configure how long your printers remain in active mode after a print job. Keeping a printer’s fuser hot for 30 minutes after a job will cost you about $11 annually per device. Keeping the fuser hot 24-7 will cost you about $45 annually per printer. Actual prices may vary.

Extra power required to keep the fuser hot

Power required during printing

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The HP Printing and Imaging Advantage 5

Look beyond the specs.Instant-on fusing technology is just one of many important innovations that set HP LaserJet and Color LaserJetprinters and MFPsapart from competing devices.