ipad vs tab
TRANSCRIPT
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GALAXY Tab GALAXY Tab VS VS iPadiPad
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In the beginning, there was TV...
... then internet came along
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And now we have …Tablet = comfortable computing
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He is ……….
Innovator
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what can you do with a
tablet ?tablet ?
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We are climbWe are climb
PLC curvePLC curve
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ApplApplee
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ApplApplee
ProductProductss
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ProductsProducts
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ApplApplee
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ApplApplee
Location : : Cupertino
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ApplAppleeDistribution structure
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Location: Location: Dallas, Texas Dallas, Texas
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Empire towerEmpire towerLocation: Location:
Dallas, Texas Dallas, Texas
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DistributionDistribution
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ApplApplee
Performance and
Strategy
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ApplApplee
9.7 in9.7 in++ ==
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ApplApplee
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ApplApplee
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7 in7 in
10.1 in10.1 in
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AppleApple
COMMITTED COMMITTED BUYERBUYER
LIKE THE LIKE THE BRANDBRAND
SATISFIED SATISFIED BUYERBUYER
SATISFIED/HABITUAL BUYERSATISFIED/HABITUAL BUYER
SWITCHERS/PRICE SWITCHERS/PRICE SENSITIVESENSITIVE
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AppleApple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
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AppleApple
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AppleApple
1 day1 day 70 days70 days
300,000300,0001,000,01,000,00000
iPadiPad
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AppleApple
1 day1 day 70 days70 days
300,000300,0001,000,01,000,00000
95% 98%
iPadiPad
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AppleApple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
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AppleApple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
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1 month1 month 3 months3 months
3,0003,000 30,00030,000
66%
Galaxy tab
28%
iPadiPadiPadiPadGalaxy tab
52%36%
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AppleApple
Round oneRound one
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AppleApple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
Space revealfor tab 10.1
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AppleApple
iPad 2iPad 2
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AppleApple
iPad 2iPad 2499 $499 $
Tab 10.1 Tab 10.1
priceprice
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AppleApple
![Page 38: IPAD VS Tab](https://reader033.vdocuments.us/reader033/viewer/2022042816/559206231a28ab3a328b476b/html5/thumbnails/38.jpg)
AppleApple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
Space revealfor tab 10.1
![Page 39: IPAD VS Tab](https://reader033.vdocuments.us/reader033/viewer/2022042816/559206231a28ab3a328b476b/html5/thumbnails/39.jpg)
AppleApple
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AppleApple
You are coppycat
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AppleApple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
Space revealfor tab 10.1
![Page 42: IPAD VS Tab](https://reader033.vdocuments.us/reader033/viewer/2022042816/559206231a28ab3a328b476b/html5/thumbnails/42.jpg)
AppleApple
First weekFirst week 3 months3 months
1,00,0001,00,00014,000,14,000,000000
300,00300,0000In thailandIn thailand
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AppleApple
First weekFirst week 3 months3 months
1,00,0001,00,00014,000,14,000,000000
95% 98%
iPadiPad
68%
Galaxy tab
21%
57%26%
iPadiPadGalaxy tab
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MARCH2010
SEP2010
MARCH2011
68%21%
98%57%26%
iPadiPad
Galaxy tab
36%
52%
66%28%
95%
98%
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