iPad: • January 27, 2010• Price determined

by demand and supply

• Related products• Wide range of

uses

Comparable Products

HP tablet pcAndroid tablet pc BlackBerry PlayBook HP TouchPad, Android Honeycomb tablets

HP SlateDell StreakAsus Eee TabletCompal TabletNotion Ink AdamMSI

The device has four control buttons reminiscent of the favored layout for an Android-powered phone, leading to the logical speculation that the Asus tablet might well run Google’s mobile operating system.

Asus Eee Tablet

Another tablet running Android and powered by the Tegra 2 chip is the Adam, a 10-inch tablet from Indian startup Notion Ink. It uses a screen technology from Pixel Qi that combines the best of a full color multi-touch LCD display with a low-power reflective mode that’s readable in direct sunlight.

a target price somewhere between $300 and $800.

Notion Ink Adam

- 2 Producer Points of View

- 2 Consumer Points of View

Improved state of technology

Prices of iPad

Quantity of iPad

Supply1

Demand

Pe

Qe

P1

Q1

Supply2

Changes due to abnormal circumstances

Prices

Quantity

Supply2

DemandPe

Qe

P1

Q1

Supply1

Rise in consumer’s income bringing rise to demand of luxury goods

Prices of iPads

Quantity of iPads

Supply Demand1

Pe

Qe

P1

Q1

Demand2

Presence of substitutes

Prices of iPads

Quantity of iPads

Supply Demand2

Pe

Qe

P1

Q1

Demand1

• Price decreases Due to a decrease in quantity demanded Advertisements can be used. • Looks unique• Creates imaginary difference

• Price increases Special packages can be used. • Giving away free complements

Marketing Strategies

Conclusion• Factors do affect the price of iPads • Increasing the quantity sold

• Magnitude of the changes in the price in order to gain more profit • Found through the elasticity of demand and

supply • Even so, Apple uses quite a few different methods

in order to ensure that demand is still high • so that the price of iPad remains as constant as

possible.