ipad in the enterprise: how to realize the true benefit
DESCRIPTION
How to get the most out of the iPad Presentation from a webinar given on Feb. 28 Apple sold 15.43 million iPads last quarter alone and the analyst firm IDC predicts that iPad shipments to business will rise by more than 50% this year. Nearly all businesses, across industries, are investigating or deploying iPads. Webinar is designed to help you learn how to overcome the barriers and begin realizing the true value of the iPad in the enterprise.TRANSCRIPT
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Welcome.@propelicsIntroduction to iPad Use in the Enterprise
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Q:How do Businesses realize the potential value of the iPad?
@propelics #iPadEnt
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55 million iPads sold to date.
67% of all iPads are being brought to work.
Source: Apple & IDG Research 2011@propelics #iPadEnt
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Everyone wants iPads, but most companies aren’t sure what to do with them.
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Maturity timeframe
Va
lue
to
th
e e
nte
rp
ris
e
Email, Calendar, ContactCIO Concerns
Value gap
Anticipated ValueNovelty and Hype
Real Value Delivered
Customer EngagementRevenue GenerationShorten Sales CyclesCross/Up SellMobile as “add on” to Strategy
Device excitement
Innovation excitement
Value excitement
Customer Interaction InnovationNew Business ModelsChanging Work PatternsMobile is Central to Strategy
@propelics #iPadEnt
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Disruptive Change
Impact on the Enterprise?
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5 Emerging Challenges:
1. Consumerization + BYOD2. Managing Demand3. Finding the Value4. Simplifying the Enterprise5. Securing the “Mobile
Enterprise”@propelics #iPadEnt
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1. Consumerization + BYOD
Support my iPad
Build a Strategy Beyond Blackberry
Employee Demand for Apps
97%of organiza*ons indicated that either some or all of their employees had
employee-‐liable devices
Source: AppCentral Survey 2011@propelics #iPadEnt
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Business Intelligence
CRM
ERPTraining
Document viewer Videos
Executive Team
Signature captureBoard of Directors
Mapping/Navigation
email/calendar
Ports of custom apps
Field Service
Quote/OrderingPersonal Productivity
Sales
Virtualization
2. Managing Demand
Finance
SharePoint
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3. Finding the Value
AppStore™Apps
EnterpriseSingle
Purpose ?@propelics #iPadEnt
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4. Simplifying the Enterprise
Tablet •
B
Phone
Laptop
"!!!
Tablet •
B
Phone
Laptop
"!!! Dichotomy between the
Complex Enterprise and the Simple Elegance of the iPad
@propelics #iPadEnt
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5. Securing the Mobile Enterprise
Devices Data
Network Applications
Mobile Enterprise Asset Management
User Policies
Business Rules
Mo
bil
e P
oli
cie
s
Te
ch
nic
al
Ru
les
Compliance Audit
Active Monitoring
Th
re
at
Pr
ev
en
tio
n
An
om
aly
Re
ac
tio
n
@propelics #iPadEnt
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5 Tips for Your Strategy
1. Think Beyond Customer Apps2. User Experience is Everything3. Think Scenarios, Not Point Apps4. An App is Not a Strategy5. Begin Your MDM Roadmap
@propelics #iPadEnt
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1. Think Beyond Customer Apps
@propelics #iPadEnt
Customer Employee1 on 1
Partner Reseller
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2. User Experience is Everything
Augment the Environment
Foster Interactions
UX ≠ UI
Build Apps that Create a Call-to-Action
@propelics #iPadEnt
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3. Think Scenarios, Not Point Apps
Tablet •
B
Phone
Laptop
"!!!
Tablet •
B
Phone
Laptop
"!!!
Canvas&App&
Context&Based&Scenarios&
Tell the story, answer questions, build a relationship, close the transaction
Enterprise SystemsDocuments and Presentations
Video
FormsSignature
Account Opening
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4. An App is Not a Strategy
Tablet •
B
Phone
Laptop
"!!!
Tablet •
B
Phone
Laptop
"!!!
Scenario Identification
App Prioritization
Roadmap of Value
Avoid the “One and Done”
@propelics #iPadEnt
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5. Begin Your MDM Roadmap
Policies
Metrics
Governance
Technology@propelics #iPadEnt
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A:Challenge Traditional Customer InteractionsFocus on Scenarios, Not ApplicationsDefine the Business BenefitGet Started Now
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iPad App Strategy Kickstart
iPad App Rapid Prototyping
MDM Strategy Kickstart
@propelics #iPadEnt
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What Apps do we build and why?
What order?
iPad App Strategy Kickstart• 1 Week Process• Business & Technology Focused• Innovation Strategy, Ideation, Concept
Generation, Convergence, Roadmap• Deliverables:
• Business Drivers and Value Metrics• Prioritized iPad App Portfolio• Storyboards for Candidate Scenarios• Final Presentation:
• Key Findings• Prioritized iPad App Scenarios• Short Term & Long Term Recommendations• Detailed Plan for Next Steps
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How can we quickly
prototype our App idea?
iPad App Rapid Prototyping• 1 Week Process• Rapid Prototype of App Idea• Innovation Drivers, App Concept, Mockups
and Storyboard, Business Case, Technology Constraints, App Build Planning
• Deliverables:• Business Context Document; Drivers and Business Model• Scenario Document - Interaction Diagrams• Mockups and App Prototype (iPad Storyboard)• High Level Business Case• High Level Technical Architecture• Cost Estimate and Timeline• Executive Readout Presentation
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How can we quickly
manage and govern diverse
mobile devices?
MDM Readiness Workshop• 1 Week Process• Enterprise MDM Readiness Workshop• Identify Current Needs, Examine
Existing Policies, Rank Maturity vs. Reference Model, Readiness Roadmap
• Deliverables:• Business Context Documentation• Maturity and Capability Ranking• Gap Analysis and Recommendations• Policies Document• PUGH Matrix• Short list of MDM Vendors for Package Evaluation
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