ipa 'game changers' event, 14th july 2009 – absolute presentation
DESCRIPTION
Clive Dickens of Absolute's presentation from the IPA Strategy Group's 'Game Changers: Free' event on Tuesday 14th July 2009.TRANSCRIPT
1
Insert ‘free’ pun here
Clive Dickens
Why we bought Virgin Radio
Why we really bought Virgin Radio
£53.2m + 8m?
All commercial radio is undervalued
CPM vs. CPT
Free is cool
Free is a business model
The original ‘free’ business model?
But commercial radio thinks small
Behave like a big brand
Behave like a startup
Innovate
Digital, not analogue
Follow our community
Give back
Make ourselvespart of the ‘new free’
