ipa desk research 2010
DESCRIPTION
The 2010 version of the IPA Stage 2 Desk Research presentation. Full set of online research links mentioned in the presentation are available on http://ewarwoowar.typepad.com/TRANSCRIPT
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Wonderful world of desk research
Nick Emmel, Exec Planning Director
@ewarwoowar
ewarwoowar.com
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Beyond the Information Department:Research tools that you can use at your desk
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Planning is about Insight not Information
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Professional Insight
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IPA Information Centre
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Royal Mail Infobank(Free access to expensive professional insight tools)
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Industry Info
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Sector Specific Insight
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Ideas Conferences
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Business Insight
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Digital Marketing Insight
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User Experience Insight
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Marketing Trends
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Advertising resources
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Web Trends
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Traffic Tracking
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Researching Search
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Content Alerts
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Researching Video
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Paid-for buzz tracking
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Free buzz tracking
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Social Media Overviews
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Blog research
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Board trackers
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Social Bookmarks
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Facebook App tracking
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Twitter Zeitgeist
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Twitter Stats
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Twitter alerts
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Set up your regular info fix
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Keep looking beyond the expected
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Be targeted in your research
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Planning is about Insight not Information
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Ta muchly(any questions?)