ip: today's most valued asset is least understood
DESCRIPTION
Intellectual property as an asset class is one of the strongest pillars supporting the US economy. Today, more than 80% of the value of the S&P 500 is attributed to intangible assets, of which IP comprises a significant portion. In our global knowledge economy, creativity and ideation are the drivers of corporate prosperity. Pioneering companies thrive in this environment and corporate wealth is predominantly attributable to intangible assets, over tangible ones. Most corporate CEOs agree that innovation is critical, and speak at length about the importance of innovation to their companies. But, simply having an idea is not enough. Innovation alone is not enough. In reality, the secret formula is Innovation + Protection = Prosperity – a formula that should be the underlying premise of business development and growth; a mantra for the C-suite and a holistic way of shifting business practices. Because in today’s market, if you don’t put a value on an idea, someone else will.TRANSCRIPT
Intellectual Property: Today’s Most Valued Asset
is Least Understood
Lewis Lee Lee & Hayes, PLLC / Co-Founder & Partner
IP Street, Inc. / Founder & President
1970 Present
S&P 500
Intangible
Tangible
S&P 500
Intangible Tangible
Why is it important?
Intellectual property as an asset class is one of the strongest pillars supporting
the US economy. Today, more than 80% of the value of the S&P 500 is
attributed to intangible assets, of which IP comprises a significant portion.
Innovation is at the core of what we do
at Xerox. I think most chief executives
would say that, and if you don't, you
shouldn't be a CEO."
– Ursula Burns, CEO of Xerox
@ CEO Forum |CES 2012
“
What is an idea worth? In our global knowledge economy, creativity and
ideation are the drivers of corporate prosperity.
Pioneering companies thrive in this environment and
corporate wealth is predominantly attributable to
intangible assets, over tangible ones.
Having an idea is not enough.
Innovation alone is not enough.
The secret formula is INNOVATION + PROTECTION = PROSPERITY
Observation 1: Rise of IP is Changing Business Practices
Rise of IP
is changing
business
practices Rethink M& A opportunities
Rethink product
development strategies
Rethink role of IP in businesses
Rethink
value creation
Observation 2: Portfolio Strategy and
Management is Evolving Rapidly
Portfolio
strategy and
management is
evolving rapidly …to “Intelligent Portfolios”
From traditional, linear and organic…
…to maximizing asset value
creation
…to IP strategy
that promotes
core business
strategy
This presentation will answer the
following questions:
How has the importance of “intangible assets”
versus “tangible assets” shifted in the last ten
years?
How is IP valued in today’s global
economy? How is the market awarding
protected innovation?
What are the biggest faults our current
financial and business professionals are making
when dealing with IP?
What is the value of an idea? How can I
achieve priceless with my innovative thinking?
What holistic practices can a company make to approach their IP in
this way?
Who is Lewis Lee? Serial entrepreneur
Engineer
Renowned patent attorney
Father
Disruptive thinker
Inventor
IP guru
Thank you