IP Strategy Innovation SummitEnabling Sustained Capability

June 18 & 19, 2014 Hotel Nikko, San Francisco

Confirmed Speakers 1

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Confirmed Speakers• Chief IP Officer, PARC• Manager, Growth Ventures & Innovation, Sony• Adjunct Professor, Emory Law

• General Counsel, Foursquare• Principal Counsel, Disney• Senior Manager, Intellectual Assets, Cargill• Senior IP Counsel, Sonos• Counsel, IP, Abbott Medical Optics

• Counsel, IP, City of Los Angeles

• Corporate Counsel, Varian Medical systems• Senior Corporate Counsel, Clorox• Director, Open Innovation Networks, Clorox

• Manager, Innovation Sourcing, Clorox• CEO, e-Zassi• Associate Director, IP Strategy, AT&T• CEO, Authentise• Manager, IP Development, Schneider Electric

• Lead Counsel, IP, Pandora

Past Delegates Include

• Director, Innovation, Nordstrom

• Director, Innovation, Halliburton

• Executive Director, Commercial Innovation, Merck

• Vice President, Innovation, The Hershey Company

• VP, Corporate Innovation, Kimberly-Clark

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with key decision makers and thought leaders in the market. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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The IP Strategy Innovation summit brings together IP leaders from the world's most reputable companies for 2 days of interactive learning and unparalleled networking opportunities. Reinvigorate your business with fresh ideas, meet industry pioneers and discover how to deliver breakthrough results.

Bridge the gap between the intellectual property and innovation departments and learn how to building sustained capability!

This event is for IP Strategists & Intellectual Asset Managers, General Counsel and Legal Office. All professionals working in areas of Innovation, R&D, Intellectual Property & Capital.

Register now to secure your place!

About The Summit

Speaker Information

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Brian Chase is general counsel for Foursquare. Prior to joining Foursquare, Brian was an attorney at the law firm Gunderson, Dettmer, Stough, Villeneuve, Franklin & Hachigian, LLP where he represented a broad range of companies in the areas of corporate partnering, strategic alliances, intellectual property and technology protection, privacy, advertising, and licensing and commercialization of intellectual property and technology assets. Brian is a graduate of the University of Utah and Boston University School of Law, Cum Laude. Brian serves as a member of the Future of Privacy Forum’s Advisory Board.

IP Strategy in a Startup

The ownership and protection of technology, trademarks and other intellectual property is very important for today's start-ups to establish and preserve their value. However, many founders are not aware of the importance, or if they are aware, are not informed on the proper steps to establish clear ownership of their ideas, information, trademarks and logos and how to enforce their rights, so they often inadvertently leave their IP unprotected. This oversight leaves them at risk for competition and jeopardizes future funding, partnerships and opportunities to be acquired.

Brian ChaseGeneral CounselFoursquare

Alex handles all patent matters for Studios at The Walt Disney Company. Before joining Disney, Alex was Chief Patent Counsel at HTC. Alex also worked previously at Qualcomm, Knobbe Martens, and Fish & Richardson. Alex has worked on patent licensing, litigation, acquisitions, and prosecution. Alex has a J.D. from George Washington University, and a B.S.E.E. from University of Michigan.

Buying and Selling Patents

Factors to consider when you a) decide whether to buy or sell patents; b) analyze patent portfolios for sale; and c) evaluate price.

Alex ChenPrincipal CounselThe Walt Disney Company

Speaker Information 4

Nicole N. Morris is currently a member of the adjunct faculty at Emory University School of Law. She is the former Managing Patent Counsel at The Coca-Cola Company in Atlanta, Georgia. While at The Coca-Cola Company, Nicole was responsible for the development and implementation of the Company’s global patent strategy and providing day-to-day advice & counseling to business stakeholders, including freedom-to-operate and competitive assessments and counseling concerning IP related agreements.

IP Strategy and Patent Reform – Protecting Your IP in a Global Market

IP strategy is an important tool for creating value and reflects a coordinated effort to develop, manage and use IP to accomplish the Company’s goals. While the importance of IP strategy is recognized by many companies, it is very difficult to identify a sustainable model to form or implement an IP strategy. An IP strategy is heavily influenced by the company’s product development strategy and technology choices to support product development. This session will explore some general approaches to patent strategy and discuss what impact (if any) current patent reform initiatives will have on your IP strategy.

Nicole MorrisAdjunct Professor, LawEmory School

Saket has rich and diverse professional working experience of over 11 years with approximately seven years in Intellectual Property (IP), about four years in software development, and people management. He has worked as In-house counsel and with reputed law firms. Saket has worked for one of the biggest clients in telecom, software development, electronic devices and medical devices. Saket specializes in IP law (IP Analysis), patent portfolio management, patent harvesting and management, M&A, due-diligence, business analysis, screening/ interviewing candidates during recruitment process. Saket has experience managing portfolio of diverse clients from start-ups to large multinationals.

Generating IP! But There Is Nothing New, Innovative, Or Patentable In Our Project...

Generating patent(s) is an art and a science. The science is in knowing what is patentable, what generates IP and the art is to know how to generate IP, to maximize your profits and return.

One of the most common questions asked during project review is: whether it is new, innovative, or patentability. These are few of the touch stones though which mining a project is tested to generate IP. But often the answer we hear from our engineering team is: “there is nothing new, innovative, or patentable in our project”.

During this session we will understand these questions, to determine what is the best way for patent harvesting that will benefit the inventor, the company, by maximizing the IP growth.

Few of the questions to consider while mining the project are:

1. What should we do to generate patents?

2. What are the questions we need to ask when mining a project?

3. When should we start mining the project to generate patents? These are few of the questions that will help us prepare for invention harvesting.

Saket SankhlaManager, IP DevelopmentSchneider Electric

Speaker Information 5

As the lead attorney for Sonos’s patent group, Mr. Kafadar is responsible for protecting the innovations that are changing the way the world listens to music. In his role, Mr. Kafadar oversees the development of Sonos’s patent portfolio. He also leads Sonos’s patent litigation efforts. Prior to joining Sonos, Mr. Kafadar was a partner at McDonnell Boehnen Hulbert & Berghoff, where he litigated complex software patent cases, prosecuted numerous patents, and assisted clients in developing their IP strategy. Mr. Kafadar has a B.S. in Computer Engineering from Northwestern University and a J.D. from Northwestern University School of Law.

Paul KafadarSenior Counsel, IPSonos

Peter von Dyck is the Chief Executive Officer of e-Zassi and a 20 year technology pioneer with an exceptional record of developing highly innovative technology companies and disruptive product offerings. He is an accomplished innovator and marketer of new technology offerings and has been granted a dozen US patents. He has led the commercializing of over two dozen novel solutions and is an international market maker with demonstrated capabilities in innovation strategy, product commercialization, global business development and intellectual property management. Peter has been recognized as a leading technology entrepreneur, the Ernst & Young: Entrepreneur of the Year and by Florida Governor Jeb Bush, who awarded him the Business Diversification Award for Entrepreneurship and his previous technology firm was ranked #1 as the 50 Fastest Growing Companies in Florida.

Peter von DyckCEOe-Zassi

Andre is founder and CEO of Authentise, providing “pay to print” licensing and distribution technology for 3D Printing to content owners and intermediaries. He is a frequent speaker on emerging intellectual property issues and opportunities in distributed manufacturing, including at conferences such as Inside 3D Printing, the 3D Print Show and Rapid, as well as media outlets such as Bloomberg and the BBC. He is a graduate of St. Andrews University (UK), ESSEC (France) and Singularity University (California). Prior to founding Authentise he managed a venture capital fund in Nigeria and advisory services in India.

Andre WegnerCEOAuthentise

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Based in the Bay Area, Ludovic brings 10 years of global experience at Sony in innovation analysis, strategy formulation and mid-term development. His current role puts him at the forefront of identifying disruptions, incubating emerging trends and shaping opportunities for Intellectual Property (IP), as well as seeding partnerships and strengthening relationships with start-ups. Among the areas of specific interest to him are wireless & mobile, Machine-to-Machine, Web 3.0 enablers, Financial Technologies, as well as the broader landscapes of Internet of Things and Cloud Computing.

Ludovic CopereManager, Growth Ventures & InnovationSony

Serge-Alain joined Cargill in 2006 as a Manager of Intellectual Assets. His role consists in translating knowledge of business unit strategies and business models into actionable IP strategies and driving returns on IP investments for the organization. He also structures and negotiates deals for key joint development activities and licensing agreements with major food and beverages companies including Nestle, PepsiCo, General Mills and Kellogg. Serge also participates in IP due diligence for M&As, divestitures and joint ventures.

Serge WandjiSenior Manager, Intellectual AssetsCargill

Sanjesh Sharma is Intellectual Property Counsel at Abbott Medical Optics, where she manages the company’s Refractive and Laser Cataract Surgery IP portfolios, including laser and diagnostic equipment for LASIK and cataract surgery. Before moving in-house, Sanjesh worked at international and national law firms, where she practiced patent and trademark litigation, licensing, and prosecution. While she has an undergraduate degree in Microbiology and industry experience in the life sciences area, Sanjesh has worked on patent cases involving a wide range of technologies, including biotechnology, medical devices, pharmaceuticals, semiconductor technology, consumer electronics, telecommunications, and computer software.

Sanjesh SharmaCounsel, IPAbbott Medical Optics

Panel Information 7

Paul Walker has led the Innovation Sourcing Practice at Clorox since 2010. After a 20 year career in technical, sales, and management roles in the industrial chemical industry, Paul joined Clorox in 2001 as a Procurement Manager, with a focus on chemicals sourcing. In 2002, he moved to the Clorox procurement center of expertise where he led the implementation of an e-sourcing program. Other sourcing assignments included leadership of the procurement function’s process implementation of SAP; and, managing the commodity plastic resin and chemicals spend areas. Paul joined Clorox’s Technology Brokerage function within R&D in 2007. During this time, he spearheaded negotiations for one of the largest, transformative projects in Clorox history. In 2009, Paul leveraged his experience in innovation and sourcing by founding the Innovation Sourcing Practice within Global Strategic Sourcing, helping to build it into the high-value function it is today. Paul graduated with a bachelor’s degree in Chemistry from Wittenberg University.

Paul WalkerManager, Innovation SourcingThe Clorox Company

Andrew has a Ph.D. in Chemistry from the University of Southampton, UK. He began his professional career as an Agrochemical Formulator with Novartis then spent 10 years at Rhodia in R&D, Business Development and Marketing. Andrew joined the Clorox Company in 2011 where he is currently Director of Open Innovation Networks.

Andrew DouglassDirector, Open Innovation NetworksThe Clorox Company

Marjorie Goux is Senior Corporate Counsel for The Clorox Company – Partnerships and Glad. She began her career in the UK with Dechert and then Baker & McKenzie. Subsequently, Marjorie has had roles at Hewlett-Packard and Clorox. She joined the legal team in 2003.

Marjorie GouxSenior Corporate CounselThe Clorox Company

Intellectual Property & Open Innovation - Teaming For Success!Come and hear about Clorox’s Institute for Supply Management award winning practice

Panelists:

Speaker Information 8

Kakoli Caprihan focuses her practice on intellectual property litigation, appeals and counseling. She has represented clients in various federal district courts, the Federal Circuit, the U.S. International Trade Commission, and in arbitration. Kakoli has broad experience in varying aspects of litigation, including fact discovery, depositions, expert discovery, discovery motions, claim construction briefs, summary judgment motions and other pleadings, settlement discussions, mediations, binding arbitration, trial preparation, direct and cross-examination of fact witnesses, and appellate briefs. Kakoli’s practice includes a wide spectrum of technologies, including computer software, internet technology, medical devices, business methods, pharmaceutical products, chemical products, paper products, and cosmetics.

Kakoli CaprihanOf CounselGreenbergTraurig

Dinesh Melwani works with clients to develop strategies that protect their innovative technologies. He has extensive experience managing the patent portfol ios for corporations of all sizes. In addition, he assists clients evaluate potential acquisitions, conduct due diligence investigations, and license their technologies. He also is experienced in U.S. district court litigation, European Patent Office opposition proceedings, and contentious proceedings before the U.S. Patent & Trademark Office (USPTO), including interference and post-issuance proceedings. Mr. Melwani’s technical experience encompasses mechanical, electro-mechanical, medical device, business analytics, e-commerce, mHealth, healthcare IT, consumer electronics, financial products, home automation, and Web-based technologies.

Dinesh MelwaniPartnerBookoff McAndrews

The Information

For larger groups or special requests contact Lewis by calling +1 (415) 692 5281 or email lchandler@theiegroup.com * Team discounts are applicable at the point of registration only.

IP Strategy Innovation SummitDate: June 18 & 19, 2014City: San FranciscoVenue: Hotel Nikko, 222 Mason Street, San Francisco, CA, 94102Reservation Link: Book Your Room Online Reservations by Phone: 1-415-394-1111 (quote ‘Innovation Enterprise’)

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Ways to Register+1 (415) 692 5281 +1 323 446 7673 Register Online Here

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Silver Pass

$1195Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

$995Early Bird Price(before May 9)

Diamond Pass

$1995Access to IP Strategy Innovation & CINO Summits, networking events,

annual subscription to all content on the Innovation, Strategy & Digital channels

via ieOnDemand

$1795Early Bird Price(before May 9)

Gold Pass

$1495Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$1295Early Bird Price(before May 9)

Registration Pricing

1 Day Pass

$695Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

$395Early Bird Price(before May 9)

On-Demand

$600Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Access to IE.membership siteto view the event

materials

Group Discount Offers3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4500 ($900 per attendee)3 Gold Passes: $3900 ($1300 per attendee)5 Gold Passes: $6000 ($1200 per attendee)3 Diamond Passes: $4500 ($1500 per attendee)5 Diamond Passes: $7000 ($1400 per attendee)

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TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

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EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...Early Bird Pass Options until May 9, 2014

Early Bird Silver: $995 Attendees ____ Early Bird Gold: $1295 Attendees ____ Early Bird Diamond: $1795 Attendees ____ Early Bird 1 Day Pass : $395 Attendees ____

Regular Pass Options after May 9, 2014 Silver Pass: $1195 Attendees ____ Gold Pass: $1495 Attendees ____ Diamond Pass: $1995 Attendees ____ 1 Day Pass : $695 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4750 ($950 per attendee) 3 Gold Passes $3600 ($1200 per attendee) 5 Gold Passes $6250 ($1250 per attendee) 3 Diamond Passes $4200 ($1400 per attendee) 5 Diamond Passes $7250 ($1450 per attendee)

For larger groups or special requests contact Lewis by calling+1 (415) 692 5281 or email rlchandler@theiegroup.com* Team discounts are applicable at the point of registration only.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Innovation, Strategy & Digital channels via ieOnDemand

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before May 19, 2014 incur an administrative charge of 50%. If you cancel your registration after May 19, 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormIP Strategy Innovation SummitJune 18 & 19, 2014 | Hotel Nikko | San FranciscoFor registration or more information on the program, please call Lewis on +1 (415) 692 5281 or email lchandler@theiegroup.com or fax this registration form to +1 (323) 446 7673

3. Payment Options...

7Schedule

Networking Drinks 17.00 - 19.00

June 19

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

June 18Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Sponsors

For more information, contact Patrick at plewis@theiegroup.com

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Silver SponsorGold Sponsor Coffee Break Sponsor

Luncheon Sponsor Networking Drinks Sponsor Exhibitor

ExhibitorExhibitor Exhibitor

Partnership Opportunities: Patrick Lewis | plewis@theiegroup.com | +1 415 992 7632Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1 415 692 5514

December Chief Innovation Of!cer SummitDecember 3 & 4New York

Chief Strategy Of!cer SummitDecember 3 & 4New York

Innovation 2014 Calendar

JuneMobile PaymentSummitJune 11 & 12Chicago

Chief Innovation Of!cer SummitJune 18 & 19San Francisco

IP Strategy Innovation SummitJune 18 & 19San Francisco

AprilBig Data Innovation SummitApril 9 & 10Santa Clara

Chief Innovation Of!cer SummitApril 29 & 30London

MayChief Strategy Of!cer SummitMay 22 & 23San Francisco

SeptemberBig Data Innovation SummitSeptember 25 & 26Boston

Expected Attendees Flagship Event High-Tech IPCXO

NovemberChief Technology Of!cer SummitNovember 12 & 13Miami