ip network - chinagoabroad · jan-dec 2013 mediafocus / nielsen / mediametrie h1 2013 rtl group...
TRANSCRIPT
IP NETWORK INTERNATIONAL MEDIA VISIONARY
Your link between Europe’s largest broadcaster and a daily audience of over 200 million people.
IP NETWORK
A 100% RTL GROUP COMPANY
WHO ARE WE?
TV, WEB & RADIO PLATFORMS
SERVICES
OUR CLIENTS
Europe’s number 1 entertainment network
Broadcast media expert
Find the right media solution
Country broadcast media analysis
Services timeline
Benchmark analysis for key business sectors
Case studies & Testimonials
+
+
+
+
+
+
+
+
Television Expertise & Publications +
Global 4screens strategy
Tailor-made services +
+
RTL GROUP
THE LEADING EUROPEAN ENTERTAINMENT NETWORK
Broadcast Content
FREMANTLE MEDIA IS #1 GLOBAL TV ENTERTAINMENT CONTENT PRODUCER (PRODUCTIONS IN 62 COUNTRIES)
Digital
4 SCREENS EUROPEAN
NETWORK, LEADER ON
VIDEO LONG FORM AND
IN-STREAM
ADVERTISING
ONLINE NETWORK OF
MORE THAN 200
DEDICATED WEBSITES
54 TV CHANNELS
27 RADIO STATIONS
Austria, Belgium, Croatia, France, Germany,
Hungary, Luxembourg, Netherlands, Spain,
Switzerland
+ India, Malaysia, Philippines, Singapore,
Thailand, Singapore
in 12 countries
RTL GROUP
THE LEADING EUROPEAN ENTERTAINMENT NETWORK
4 SCREENS GLOBAL STRATEGY
content
1st screen
3rd screen
4th screen
2nd screen
RTL GROUP
THE LEADING EUROPEAN ENTERTAINMENT NETWORK
Jan-dec 2013 MediaFocus / Nielsen / Mediametrie
H1 2013 RTL Group estimates for TV net ad market share – Hungary, Spain,
Audiences: commercial targets
#2
#2
#1
#1
#1
#1
#2
#1
A leadership position in Europe with the best
audience shares
#2 #3
AUDIENCE SHARE
TV GROSS
AD MARKET SHARE
16,1%
SWITZERLAND
14,3%
31%
35%
BELGIUM
AUDIENCE SHARE
TV GROSS
AD MARKET SHARE
36,4%
64%
NETHERLANDS
AUDIENCE SHARE
TV GROSS
AD MARKET SHARE
26,1%
48,2%
GERMANY
AUDIENCE SHARE
TV GROSS
AD MARKET SHARE
30,5%
39,9%
LUXEMBOURG
SOUTH-EAST ASIA
TV HOUSE -HOLDS
PAY-TV
PENETRA
-TION
113m
26%
PAY-TV AD MARKET
$4,5bn
INDIA TV HOUSE -HOLDS
DIGITAL TV
SUB -SCRIBERS
155m
Over
60m
PAY-TV AD MARKET $2,8bn
HUNGARY
AUDIENCE SHARE
TV NET AD
MARKET SHARE
37,2%
52,1%
FRANCE
AUDIENCE SHARE
TV GROSS
AD MARKET SHARE
20,4%
21,5%
SPAIN
AUDIENCE SHARE
TV GROSS
AD MARKET SHARE
29,5%
24,1%
CROATIA AUDIENCE SHARE
TV GROSS
AD MARKET SHARE
23,8%
45,6%
AUSTRIA
AUDIENCE SHARE
TV GROSS
AD MARKET SHARE
17,9%
20,8%
AUDIENCE SHARE
TV GROSS
AD MARKET SHARE
35,4%
10,6%
IP NETWORK
EUROPE’S BROADCAST MEDIA CONSULTANT
OUR MISSION: TO HELP ADVERTISERS WITH THEIR BROADCAST CAMPAIGN OUTSIDE OF THEIR DOMESTIC MARKET
A RTL Group company
ADVERTISING SOLUTIONS TO REACH 200 MILLION POTENTIAL CUSTOMERS ON TV, RADIO, INTERNET PLATFORMS
22 YEARS
EXPERTISE
OUR NETWORK
MR. NETWORK, YOUR PERSONAL CONTACT
IP Network, a European team of broadcast media experts
WE ARE BASED IN YOUR COUNTRY
WE WILL ANSWER ALL YOUR NEEDS FOR YOUR BROADCAST CAMPAIGNS OUTSIDE OF YOUR COUNTRIES
LOCAL EXPERTISE, GLOBAL VISION
NETHERLANDS-
SCANDINAVIA
Saskia van Gulick
+31 35 711 39 28
WHERE CAN YOU FIND US?
BELGIUM
Suzy de Vos
Laurien Lelièvre-Damit
+32 2 337 63 80
Luxembourg
Headquarters
Marc Schorestene
Christophe Loisel
+352 42 142 47 21
Marketing Research
& Communication
Carine Jean-Jean
+33 1 56 69 42 85
cjean-jean@ip-
network.com
Trade
Marketing
Jürgen Schneider
+33 1 56 69 42 06
jschneider@ip-
network.com
GERMANY
Isabel Wasgindt
Andrea Weber
René Wodrich
+49 221 456 21930
FRANCE-SWITZERLAND
Jürgen Schneider
Aurélie Ménissez
Stéphanie Soudy
Aurélie Brunet de Courssou
+33 1 56 69 42 00
AUSTRIA
Andrea Weber
+49 221 456 21930
ITALY-SPAIN
Simone Blei
Davide Pattano
Marzia Solinas
Alberto Delgado
+39 02 36752 900
SOUTH KOREA
EU-Media
Kwangyol Choi
+82 2 730 8004
CHINA
Carol Yin
+8621-60398162
Marketing
Headquarters
Communication
Sales
UK-USA-SOUTH AMERICA
Mark Pimbley
Kristina Sacka
Sean Allen
Jurre Stek
+44 20 7438 9865
USA
World Media Online:
Conover Brown
conoverbrown@worldmedia
online.com
TURKEY
Media Ltd.
Tan Bilge
+90 212 275 51 52
PORTFOLIO
TV, WEB AND RADIO PORTFOLIO
Web: VOD platforms only
SWITZERLAND BELGIUM
NETHERLANDS GERMANY AUSTRIA
LUXEMBOURG
SOUTH-EAST ASIA
INDIA
HUNGARY
FRANCE SPAIN
UK CROATIA
ITALY
54 TV channels
20 radio stations
More than 200 dedicated websites
in 12 countries
BROADCAST PLATFORMS
A LARGE PANEL OF CHANNELS REACHING ALL KIND OF TARGET GROUPS
GENERALIST CHANNELS (all adults & young adults)
NEWS
CHILDREN
THEMATIC CHANNELS
(series, lifestyle)
SERVICES
TAILOR-MADE SERVICES
OUR TAILORED SERVICES PROVIDE ACCESS TO INTERNATIONAL MARKETS ENSURING THE RIGHT MEDIA DECISIONS ARE MADE FOR YOUR BUSINESS
Keys to entering new exports territories
INTERNATIONAL 4SCREENS EXPERTISE (AUDIENCES, PROGRAMMES, EQUIPMENT)
BENCHMARK ANALYSIS FOR KEY BUSINESS SECTORS
MEDIA PLANNING CONSULTANCY SERVICES
4SCREENS ADVERTISING SOLUTIONS
My eurodata TV (Mediametrie), Mxplorer (Espaces TV), Ebiquity,
Empower Entreprise, Popcorn Media TV,
Adtracks (Nielsen, Kantar, Arce Media, CIM-MDB)
REFERENCE TOOLS
SERVICES
TAILOR-MADE SERVICES
Broadcast Content
CHANNEL SERVICES
PROGRAMME MATCHING
BRAND INTEGRATION &
CREATIVE APPROACH &
SPECIAL ADS IDEAS
PRODUCTION & STORY
TELLING
Digital
PAN EUROPEAN STRATEGY
BRAND EXPORT &
INTERNATIONALISATION
AT WORDWIDE LEVEL
SERVICES
PLANNING &
AUDIENCE FOLLOW-UP
POST-CAMPAIGN
ANALYSIS
SECTOR ANALYSIS
SERVICES
GLOBAL MULTISCREEN OFFER
4SCREENS
CLASSICAL
SPOT
TV
BRANDED
CONTENT
mid-rolls
in-stream ads
channel button
pre-rolls
licensing
branded
channels
rights / POS
CRM
AFP
production
fees
unlimited content
split
sponsorship
logomorphing
active
sponsorship
cut-in channel
cooperation
surveys
TV spot
interactive spot
infomercial
shazam
CONSULTING
DIGITAL AREA
EXPORT – TV
CONCEPT
MULTI-COUNTRY
MEDIA-PLANNING
COUNTRY-BY-COUNTRY
MULTISCREEN
EXPERTISE &
RESEARCH
SERVICES
FIND THE RIGHT MEDIA SOLUTION
MULTISCREEN BROADCAST
COMMUNICATION
CAMPAIGNS
FOLLOW UP
MEDIAPLANNING
BOOKING
ON AIR BROADCASTING
You already have
a spot?
You don’t have
a spot?
CREATIVITY
SPECIAL ADS
MEDIAPLANNING
BOOKING
OPTIMISATION
ANALYSIS
SERVICES
FIND THE RIGHT MEDIA SOLUTION
You already have
a spot?
Assistance in a large range of media solutions
opportunities all over Europe
Split screen
Single spot
Single spot
SERVICES
FIND THE RIGHT MEDIA SOLUTION
CREATIVITY
SPECIAL ADS
MEDIAPLANNING
BOOKING
OPTIMISATION
ANALYSIS
You don’t have
a spot?
Assistance in a large range of media solutions
opportunities all over Europe
360° Branded content
Product placement
Jingle animation
SERVICES
A GLOBAL SUPPORT & FOLLOW-UP FROM STARTING POINT UNTIL POST CAMPAIGN
GLOBAL
INFORMATION
MEDIA KEY FACTS
NEW BUSINESS
BENCHMARK
ANALYSIS
LOCAL AD TRACKS
MEDIA-PLANNING
AD-HOC
SOLUTIONS
POST-ANALYSIS
ADMINISTRATIVE
BOOKING & OPTIMIZATION
CAMPAIGN FOLLOW-UP
POST CAMPAIGN ANALYSIS
TV COUNTRY
SCENES
AUDIENCE
PROGRAMMING
PRODUCT MANAGEMENT & MARKETING RESEARCH TRADE MARKETING & SUPPORT
Broadcast media analysis & TV programmes analysis
ECONOMY & DEMOGRAPHY KEY FACTS
MEDIA KEY FACTS
VIEWING HABITS
AUDIENCE DIVERSITY
LEGISLATION
MEDIA BUYING
SERVICES
COUNTRY BROADCAST MEDIA ANALYSIS
INSIDER KNOWLEDGE OF EUROPEAN BROADCAST MARKETS
SERVICES
BENCHMARK ANALYSIS FOR KEY BUSINESS SECTORS
MARKETS
MEDIA STRATEGY
COMPETITION
MARKET INTELLIGENCE
CREATIONS
CASE STUDIES
Marketing tools to enter new European markets
FOOD
DRINKS
LUXURY
PERFUMES
TOYS
TOURISM
ELECTRONIC DEVICES
RETAIL
CLOTHING
HEALTH
ETC.
AVAILABLE SECTORS
SERVICES
TELEVISION EXPERTISE & PUBLICATIONS
REFERENCE TOOLS FOR TV PLANNERS
www.ip-network.com/tvkeyfacts
MEDIA NEWS
TV CONSUMPTION HABITS
TECHNOLOGIES
CHANNELS
TOP PROGRAMMES
ADVERTISING MARKET
BOOK AND ONLINE DATABASE
40 countries including 35 European plus USA, Japan, Brazil, India and China
1000 channels
29 International Television experts contributions
OUR CLIENTS
TOYS, LUXURY, FOOD, TECHNOLOGY, LEISURE…
TRANSITIONS OPTICAL
« IP made an effort to understand our
objectives and needs. For us it's
important that the contents of the
programmes are close to our
products or campaigns messages. »
TRIVAGO
« We established this connection on a very early stage of the company and it is something very important for us. You were very helpful on the planning process, giving us all the important data. »
Thank you
IP NETWORK,
the best international
4 screens solution.