1. Preview:Intellectual propertymanagementStrategy and TasksSee myDr. Karl Popp lectureshttp://www.drkarlpopp.com at Dr, Karl Popp 2013

2. LearnIn this lecture you learn about The definition of IP Strategy, IP Management tasks, Specifics of Intellectual Property Management inthe software business.See mylecturesatThis is just an appetizer. For the full videoplease see my lectures at udemy www.drkarlpopp.com Dr, Karl Popp 2013 3. AgendaIP-StrategyMain task of Intellectual Property ManagementSubtasks of Intellectual Property ManagementSpecifics of Intellectual Property Management in the software industry See my lectures atThis is just an appetizer. For the full videoplease see my lectures at udemywww.drkarlpopp.com Dr, Karl Popp 2013 4. Background informationBusiness Models, Ecosystems and Partnerships in the software industry Profit from Software Ecosystems ISBN-13: 978-3842300514 Examples from over 50 software companieswww.drkarlpopp.com Dr, Karl Popp 2013 5. See myIP STRATEGY lecturesatThis is just an appetizer. For the full videoplease see my lectures at udemy Dr, Karl Popp 2013 6. Company strategy (behavior view)DefinitionCompany strategies are defined by goals and objectivesThe company creates products and services to fulfill goals.Objectives define in which way goals are achieved.Sample Company IP strategy Goal Creation and utilization of intellectual property See mylecturesObjective at Maximizing shareholder valueThis is just an appetizer. For the full videoplease see my lectures at udemywww.drkarlpopp.com Dr, Karl Popp 2013 7. See my Company strategylectures (structure view)at PatentPartners Acquisition authorities targetsSoftware Suppliers Customers vendor OpenSourceComm. ServiceCompetitors providers Products, Assets or Serviceswww.drkarlpopp.com Dr, Karl Popp 2013 8. Components/DependenciesIPM subtasks /RelationsPortfolio Managementmanagement IPof IP-ComplianceStrategy See my lecturesIP at ManagementIPIP ProcurementMonetizationIP CreationThis is just an appetizer. For the full videoplease see my lectures at udemywww.drkarlpopp.com Dr, Karl Popp 2013 9. The offering Learn where you are and when you like With booksor On demand video lessonsprint or iBooksor kindle Profit from Softwarehttp://www.udemy.com/u/karlpopp/ Ecosystems ISBN: 978-3842300514 www.drkarlpopp.com Dr, Karl Popp 2013