iot market insights · iot market insights iot tech expo europe 2017 1 iot insights...

Abraham Joseph2 June 2017

IoT Market InsightsIoT Tech Expo Europe 2017

1

IOT [email protected]

www.iotinsights.comT: +44 203 714 7023M: +44 7801 309 751

mailto:[email protected]

http://www.devicemanagement.org/

• About IoT Insights

• Market Insights

– Ecosystems

– Platforms

– Device Management and Lessons for IoT

– Ones to Watch: Innovators & Potential Disruptors

• What’s Next?

• Conclusions

Agenda

2© IOT Insights Limited 2017


• Market Insights

– Ecosystems

– Platforms

– Device Management and Lessons for IoT


• What’s Next?

• Conclusions

Agenda


IOT Insights Thought LeadershipBuilding and Engaging with Communities of Interest

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Devices

Sensors

Au

tom

otive

Africa

Europe

Platforms

Comms. Services

Security

Health

care

Energy M

anagem

en

t

Tracking

Security &

Safety

N. America

India

Ho

me

Au

tom

ation

Spo

rts & Fitn

ess

Agricu

lture

Analytics

Wearable Tech

Ru

ral IoT

Cloud

Technology

Geography

Industry

Thought Leadership Partners have the opportunity to create news channels to target specific audiences and to leverage the platform to engage with target audiences in the real world

© IOT Insights Limited 2017

China

Retail

Oil &

Gas

IOT Insights Thought Leadership: The 4th Axis

5

Devices

Sensors

Au

tom

otive

Africa

Europe

Platforms

Comms. Services

Security

Health

care

Energy M

anagem

en

t

Tracking

Security &

Safety

N. America

India

Ho

me

Au

tom

ation

Spo

rts & Fitn

ess

Agricu

lture

Analytics

Wearable Tech

Ru

ral IoT

Cloud

Technology

Geography

Industry

Thought Leadership Partners have the opportunity to create news channels to target specific audiences and to leverage the platform to engage with target audiences in the real world


China

Management?Execution?

Monetisation

Recruitment

Requirements Analysis

Ecosystem Development

System Integration

Retail

Oil &

Gas

Training

Support

Working with IOT Insights


• Briefings• News• Event Promotion• Thought Leadership

Partnership• Research (e.g. Device Mgt.)• Consulting• Workshops• Training






• Market Insights

– Ecosystems

– Platforms

– Device Management


• What’s Next?

• Conclusions

Agenda


From Suppliers to Complex Ecosystems

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Innovation in every technology field and market segment!


And Ecosystems within Ecosystems


IoT and open source• EdgeX Foundry – New open source project by Linux Foundation –

gathering momentum• Eclipse Foundation

New Linux Initiative


DroneDeploy – cloud software for drone applications

• Target segment: unmanned aircraft for commercial applications

• Top verticals: agriculture and construction. Insurance and mining on the rise

• 10m acres mapped in over 160 countries, yielding economic value of $150m

• Applications: farming, inspection, surveying

New Platform Paradigms – 1The Drone Platform


Courtesy: DroneDeploy

New Platform Paradigms – 2The Smart Shirt Platform


• Sustainable Smart Shirt by Colorfy

• Based on Telefonica NEXT’s IoT platform Geeny

• Ambitious vision to tackle wastage– On average people wear only 20% of their clothes

• Think Uber for clothes

• Kickstarter campaign started 9 May to raise funds for debut line

• Funding Goal €50k. Price €149. Delivery Feb 2018.Courtesy: Colorfy

Moritz Diekmann, GM, Tenefonica NEXT IoT

IoT Device Management -Back to the Future?


Things are . . . complicated• Selecting• Testing• Commissioning• Identifying • Naming • Classifying• Securing• Patching/Upgrading• Decommissioning

No wonder there is a great resurgence of interest in device management!

• Dashboards• Performance Analytics• IoT Service Assurance• Process Automation

Interested in joining a study of device Management for IoT? Let’s talk.

• Is IoT device management different from traditional mobile device management?

• Yes. But when and where does it matter?– Constrained devices (memory,

processing, power usage)– Isolated devices – No user present– Orders of magnitude larger

population bases– Constrained communications– Hostile environments– Performing hyper-critical functions

IoT Device Management vs. Traditional MDM


• Over 120 device management vendors in 2008/2009

• Lots of competitor bashing and market confusion

• Greater preoccupation with technology and standards wars than customer value

• Then came the inevitable consolidation

Lessons from History


Acquisition/Consolidation of traditional MDM/EM players:• Nokia/Alcatel/Motive/Mformation• Dell/VMWare/Airwatch• IBM/Maas 360• Citrix/Sybase iAnywhere• G&D/Smarttrust• Spirent/Mobilethink• Blackberry/Good Technology• Pega Systems/Antenna

And the ‘sleeping’ giants:• Apple• Amazon• Samsung

Traditional Device Management. . . by Many Other Names


• Possible lessons for IoT ecosystem from Mobile Device Management (MDM)/Enterprise Mobility Management.– Collaborate as well as compete

– Learn from successful fora

– Invest in (and collaborate on) market education

– Build/maintain thought leadership. Own the message!

• Good ecosystem collaboration examples from Soracom (Japan), Eurotech, Actility/Lora Alliance and Sigfox

Lessons from MDM/EMM?


Some to Watch


• 61% of organisations barely scratched the surface of what IoT can do for their business

• On average, only 26% of IoT initiatives completed successfully

Cisco IoTWF Takeaways



• Market Insights

– Ecosystems

– Platforms



• What’s Next?

• Summary

Agenda


• From technology platforms to ‘market enablement’ platforms

• The Security of Things: Privacy and trust and security.

• Management of things

• The Politics of Things: IoT, automation and the future of jobs and wealth distribution

• The Integrity of Things and Social Systems: New analytics, new channels & unknown influencers

• From Internet of Things to Internet of Value. “The IoT needs a ledger of things” –Don Tapscott

What’s Next



• Market Insights

– Ecosystems

– Platforms



• What’s Next?

• Summary

Agenda


• Shifting platform paradigms• Management and security

of things• ICT heavyweights moving in

• More consolidation coming

• Efficiency gains vs. societal impacts

• Benefits from better collaboration

Summary




Collaborating with IOT Insights• Briefings• News• Event Promotion• Thought Leadership

Partnership• Research (e.g. Device Mgt.)• Consulting• Workshops• Training/Skills Recruitment



iot market insights · iot market insights iot tech expo europe 2017 1 iot insights...

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