Massimo Oliviero § The Mentor

iOS Ecosystema brief introduction

iOS Bootcamp

Chi sono

Massimo OlivieroMobile Developer & Entrepreneur

http://www.massimooliviero.net

@maxoly

massimo.oliviero@gmail.com

Agenda

Context Process Platforms Tools

Mobile Market

AppStore

Environment

Apple Developer Program

Devices

SDK

Xcode

Simulator

Instruments

Sondaggio

?

http://pragmamark.org

Context Process Platforms Tools

Mobile Market

AppStore

Environment

Apple Developer Program

Devices

SDK

Xcode

Simulator

Instruments

Context

Mobile Market

AppStore

Environment

http://pragmamark.org

Mobile Market

Top mobile vendors

vendor shipments share annual growth

Nokia 417M 27% -7.9%

Samsung 329M 21% 17.6%

Apple 93M 6.0% 96%

Source: IDC Worldwide Mobile Phone Tracker, February 1, 2012

Mobile Phone Vendors, Shipments, and Market Share Calendar Year 2011

Top smartphone vendors

vendor shipments share annual growth

Samsung 95M 19% 310%

Apple 93M 19% 96%

Nokia 77M 15% -22%

Source: IDC Worldwide Mobile Phone Tracker, February 1, 2012

Worldwide Smartphone Vendors, Shipments, and Market Share Calendar Year 2011

Top smartphone OS

os shipments share annual growth

Android 237M 48% 244%

iOS 93M 19% 96%

Symbian 80M 16% -29%

Source: Canalys (Feb 2011)

Worldwide smartphone market, by operating system, by 2011 global sales

Top tablet vendor

os 2011 2012 share

iOS 40M 73M 61%

Android 17M 38M 31%

Microsoft 0M 5M 4,2%

Source: Gartner (April 2012)

Worldwide Sales of Media Tablets to End Users by OS

iOS Bootcamp

Diamo i numeri

• +365 milioni di device iOS

• +220 milioni di iPhone (2, 3G, 3Gs, 4, 4S)

• +67 milioni di iPad (iPad 1, iPad 2, new iPad)

• 80% iOS 5

Source: Apple

http://pragmamark.org

App Store

iOS Bootcamp

Diamo i numeri

• +400 milioni di account iTunes con CC

• +650.000 apps (di cui 225 specifiche per iPad)

• +30 miliardi di download

• +120.000 developers

• +5 miliardi $ agli sviluppatori

• 155 paesi

http://en.wikipedia.org/wiki/App_Store_(iOS)

Apple WWDC

Apps Developers

https://www.mylookout.com/appgenome

Free vs. Paid Apps

https://www.mylookout.com/appgenome

Revenue

iOS Bootcamp

Case history

• What’s App MessengerPrezzo App Store: $0.99Prezzo Google Play: gratis / per il primo anno

• Angry BirdsPrezzo App Store: $0.99Prezzo Google Play: gratis / con ADV

iOS Bootcamp

Case history

• Clear App350K download in 9 giorni a $0.99 l’unoora il prezzo è a $2.99

• Draw Something +50M download in meno di 2 mesi.

iOS Bootcamp

Riassumendo

• Il contestoUn ambiente che invoglia l’utente

• Credit cardThere are 400 million iTunes accounts (with credit cards attached and ready to spend)

quindi...

iOS Bootcamp

Apps Trends

1. Games

2. Education

3. Entertainment

4. Books

5. Lifestyle

http://148apps.biz/app-store-metrics/

http://pragmamark.org

Environment

iOS Bootcamp

Think differentI contro del mondo Apple

• nessun programma di certificazione per devs

• unico evento la WWDC

• politica di update Xcode & SDK

• specifiche tecniche device non complete

• risorse sotto NDA

• Apple ID e ADP come se piovesse ^_^

iOS Bootcamp

Think different

I pro del mondo Apple

• WWDC di qualità

• risorse di qualità (soprattutto la docs)

• strumenti curati e performanti (anche se...)

• iOS SDK

iOS Bootcamp

Requisiti

• Mac OS

• Xcode (free)

• Device (iPhone/iPad/iPodTouch)

• Apple ID

• Apple Developer Program (ADP)

http://pragmamark.org

Context Process Platforms Tools

Mobile Market

AppStore

Environment

Apple Developer Program

Devices

SDK

Xcode

Simulator

Instruments

Process

Apple Developer Program

Developer Programs

iOS Developer Program $99/year App Store / 100 device

iOS Developer Enterprise Program $299/year NO App Store / ∞ device

iOS Developer University Program free NO App Store / 200 person

iOS Bootcamp

Apple Developer Program

• Member Centergestione utenti, sottoscrizioni e rinnovi

• iOS Provisioning Portalcertificati di sviluppo e distribuzione, device

• iTunes Connectapp submission, sales and trends e pagamenti

iOS Provisioning Portal

iOS Bootcamp

Concepts

• CertificatiIdentificano univocamente un attore

• DevicesElenco dei device abilitati al testing

• App IDsIdentificativi univoci delle app

• ProvisioningE’ un asset che unisce i tre concetti precedenti

iOS Bootcamp

Certificati

• Development CertificateAssociato ad una persona del team

• Distribution CertificateAssociato all’identità dell’azienda (sviluppatore)

iOS Bootcamp

Devices• Scopo

device per fini di sviluppo e test

• Name + UDIDUnique Device IDentifier, stringa di 40 caratteries. 67a43b0925c7a8050ad788591ace81d1bda81bed

• Limiti

1. ADP prevede un massimo di 100 device

2. Non è possibile eliminare un device fino al successivo rinnovo dell’ADP

iOS Bootcamp

App IDs

• Bundle Identifierè l’identificativo univoco dell’app

• Reverse domain namees. com.mycompany.BestAppEver

• Wild-card characteres. com.mycompany.*

iOS Bootcamp

Provisioning

• Che cosa èè un una risorsa (un file) che unisce i 3 concetti precedenti ovvero App-ID, Devices e Certificati

• A cosa serveè incluso nell’applicazione e serve per definire chi è autorizzato a distribuire l’app e chi è autorizzato ad eseguire l’app.

iOS Bootcamp

Provisioning• Development Provisioning

‣ App ID ‣ elenco di certificati (development certificate) ‣ elenco di device

• Distribution Provisioning

‣ Distribution method (App Store o AdHoc)‣ App ID‣ un certificato (distribution certificate)‣ e in caso di AdHoc un elenco di device

La vostra faccia ora

Step by step

MMADP $$ Certificati

MDistributionCertificate

DevelopmentCertificate O

MMTeam Device

MDeviceClienti OMM

M M

Nuova APP App ID Provisioning OMM

Xcode Install Build & sign

http://pragmamark.org

Context Process Platforms Tools

Mobile Market

AppStore

Environment

Apple Developer Program

Devices

SDK

Xcode

Simulator

Instruments

Platforms

Devices

SDK

http://pragmamark.org

Devices

iOS Bootcamp

Device iOS

• iPhone

• iPad

• iPodTouch

Assisted GPS,Tri-band 3.6 Mbps

UMTS/HSDPA

iPhone timeline

iPhone 1

06/2007

iPhone 3G

06/2008 06/2009

iPhone 3GS

06/2010

iPhone 4 iPhone 4S

10/2011

Multi touchGesture

3.5’’ screen320×480163 ppi

Camera 2MP128 MB RAM

Magnetometro7.2 Mbit/s HSDPACamera 3.0 MP

VGA (480p)256 MB RAM

CPU Apple A4 800 MHZDisplay Retina 326 ppi

Giroscopio a 3 assiCamera 720p HD 5MPCamera frontale 2MP

512 MB RAM

CPU Dual Core Apple A5

Camera 8MP

CPU Apple A5 Dual Core512 MB RAM

Camera 720p HD

iPad timeline

iPad 1

04/2010

iPad 2

03/2011 03/2012

the new iPad

CPU Apple A4256 MB RAM

Wi-FiQuad-Band GSM/

GPRS/EDGEBluethooth

A-GPSMagnetometro

Microfono

Display Retina2048×1536 px resolution (264 ppi)

1 GB RAMCamera 1080p - 5MP

iOS Bootcamp

Device iOS in commercio

• iPhone 4S

• iPhone 4

• iPhone 3GS (ebbene si)

• the new iPad (3rd)

• iPad 2

• iPod Touch 4G

iOS Bootcamp

Device Specs

• GSM Arenahttp://www.gsmarena.com/apple-phones-48.php

• the iPhoneWikihttp://theiphonewiki.com/wiki/

• iPhone Dev Wikihttp://iphonedevwiki.net/index.php/Main_Page

http://pragmamark.org

SDK

iOS Bootcamp

iOS

• Sistema opertivo mobilearchietture ARM, multitasking, CocoaTouch, multi-touch GUI

• Kernel XNU (stesso del MAC OS X)sviluppato inizialmente da NeXT per il NeXTSTEP os è un kernel ibrido

• Inizialmente conosciuto come iPhone OS

iOS Bootcamp

iOS SDK

• Librerie e strumenti di sviluppo

• Prima release Marzo 2008

• Side by side con Xcode e Mac OS

Side by side

Xcode SDK SO

4.5 iOS 6 SDK Mountain Lion

4.3 iOS 5 SDK Lion

4.2 iOS 4.3 SDK Snow Leopard / Lion

iOS & devices

OS iPhone iPad iPod

6.0 beta 3GS / 4 / 4S 2 / 3 4th gen

5.1 3GS / 4 / 4S 1 / 2 / 3 3rd / 4th gen

5.0 3GS / 4 / 4S 1 / 2 3rd / 4th gen

4.3 3GS / 4 / 4S 1 / 2 3rd / 4th gen

4.2.1 (uni) 3G / 3GS / 4 / 4S 1 / 2 3rd

http://pragmamark.org

Context Process Platforms Tools

Mobile Market

AppStore

Environment

Apple Developer Program

Devices

SDK

Xcode

Simulator

Instruments

Tools

Xcode

Simulator

Instruments

http://pragmamark.org

Xcode

iOS Bootcamp

Xcode

• Ambiente di sviluppo (IDE)

• Objective-C / Objective-C++ / C++ / C

• Source Control (Subversion / Git)

• Interface Builder

• Alternative? Si, JetBrains AppCode (ma no UI)

http://pragmamark.org

XCodeDemo

http://pragmamark.org

iOS Simulator

iOS Bootcamp

iOS Simulator

• iPhone / iPhone Retina / iPad / iPad Retina

• Gesture, Orientation e Memory Warning

• GPS (iOS 5 Simulator)

• Apps: Safari, Immagini, Contatti, Impostazioni, Game Center, Edicola

• Veloce!

iOS Bootcamp

Con qualche problema...

• Risorse non limitate

• Falsi Memory Leak

• Nessun supporto per la Camera

http://pragmamark.org

iOS SimulatorDemo

http://pragmamark.org

Instruments

iOS Bootcamp

Instruments

• Strumento di analisi dell’applicazione

• Traccia e profila le attività del codice

• Integrato con XCode e con l’iOS Simulator

• Individua problemi di memoria, di prestazioni e di consumo eccessivo delle risorse (batteria, memoria, CPU etc)

http://pragmamark.org

InstrumentsDemo

iOS Bootcamp

What’s NeXT !?X

code

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Proj

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truc

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& co

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conv

entio

nUI customization

and technique

App User

Experience & User

Interaction

Design iOS Application

Mobile development methodology

Domande?