iOn CamoCam™ – Take Your Best Shot – your hunt for a better action camera ends here!

Founded in 2001, iON designs, develops, manufactures

and markets digital imaging products for leading brands

worldwide. iON Air Pro, the first product in its sports action

camera lineup, is best in class when it comes to form, fit,

finish and overall ease of use. Its iPhone mobile application

allows you to make your social media interaction dynamic

with real-time sharing of your photos and videos.

iON and Realtree® partner in July 2014 to launch the iON

CamoCam, the first HD action cam that can be affixed to

bows, rifles and fishing equipment.

iON and the CamoCam are featured in Realtree’s

Lifestyle booth at one of the largest outdoors

tradeshows in the world, providing significant exposure

to outdoorsmen, manufacturers and retailers.

iON’s CamoCams were provided by Realtree to key

individuals at the Outdoor Channel and Sportsman

Channel and other media who used the cams during

their hunting and fishing trips and featured the product

and resulting videos on their television programs.

01 iOn CASE STUDY

iON CamoCAM lets hunters and fishermen shoot and share their outdoor adventures.

iON understood that, just as in other sports, there is a desire among hunters and fishermen to “shoot and share” their experiences, but there wasn’t a product available that was truly up to the task. That was when iON came up with the CamoCam concept. The CamoCam is based on iON’s popular Air Pro® 2 HD Video camera, clad in Realtree Xtra® camo with new features that make it the ideal choice for hunting and fishing. It is less expensive than similar video cams and has more accessories, including specially designed hardware for mounting the camera on a rifle, bow or fishing rod. The CamoCam is also waterproof to 30 feet without requiring a plastic box around it, and it’s very easy to use. The CamoCam is designed to run silently, a feature that any hunter recognizes as an advantage. Instead of an audible click or beep when the camera turns on or off, it vibrates. According to Bill McDonald, iON Marketing Consultant and Professional Angler, “iON embraces the hunting and fishing industry in ways that other manufacturers may not.”

iON presented the CamoCam concept to executives at Walmart in December 2013 and they loved it. Walmart asked to see the CamoCam in January 2014, giving iON less than a month to develop the prototype for presentation.

iON introduced Realtree to its manufacturer in China, and the two worked together to produce the prototype cameras. The process went very smoothly, thanks in part to the dedicated Realtree employees who worked through the holidays to make sure the product was ready in January 2014 for the presentation. Walmart was convinced it should carry the camera, and it’s been a success, outselling the Air Pro™ 2 model on which the CamoCam is based.

iON was aware of other companies who produced camo patterns but they decided to approach Realtree because it is the No. 1 camo pattern producer. iON is the No. 1 video camera company and they wanted to make sure they partnered with the No. 1 camo producer.” – Bill

McDonald, iON Marketing Consultant and Professional Angler

“ “

iOn Worldwide LLC

02 iOn CASE STUDY

According to Bill McDonald, “iON was aware of other companies who produced camo patterns but they decided to approach Realtree® because it is the No. 1 camo pattern producer. iON is the No. 1 video camera company and they wanted to make sure they partnered with the No. 1 camo producer.”

The iON-Realtree partnership has been highly successful from both vantage points.

In a very short time iON and Realtree were enjoying a strong business partnership and a highly successful product launch. Both companies have aggressively pursued activities to make the CamoCam a success story. Realtree has provided considerable exposure to both iON and the CamoCam through tradeshows and various media channels and platforms.

According to Bill McDonald, “So far, the relationship has been extremely beneficial for iON. Not only has the CamoCam sold well, Realtree has provided considerable support to iON.” Realtree afforded iON space in its Lifestyle Booth at one of the largest national tradeshows in the country. Through this space, iON was able to reach a huge audience of hunters, outdoorsmen and the various manufacturers and retailers supporting these activities from all over the globe.

The CamoCam has been a featured product on Realtree’s website, providing a free source of advertising and significant exposure. Realtree also gave iON advertising space on its website. iON provided a number of CamoCams to Realtree personnel to try out during hunting and fishing trips. Realtree in turn provided additional CamoCams to key individuals at

the Outdoor Channel and Sportsman Channel, as well as other media who used the cams during their own hunting and fishing trips, and then featured the product and resulting videos on their television programs.

Likewise, iON provided instant channel access to Realtree because it is already in some of the biggest mass retailers, including Walmart and Best Buy. iON has invested significantly in marketing the CamoCam product through aggressive advertising, sponsorships and product placements. It has purchased advertising on the Outdoor Channel and Sportsman Channel, and has sponsored Realtree TV shows on these same channels.

They also placed video-monitors in Walmart so customers can see examples of action video taken during hunting and fishing trips.

So far, the relationship has been extremely beneficial for iON. Not only has the CamoCam sold well, Realtree has provided considerable support to iON. – Bill McDonald, iON Marketing Consultant and

Professional Angler

“ “

Camo is the new black. – Bill McDonald, iON Marketing

Consultant and Professional Angler“

“The iON-Realtree® partnership is on track to develop new products for a broader range of outdoor activities.

The CamoCam has been such a success, iON is considering the development of several other products that will allow the cam to be used for other sporting and leisure activities. McDonald sees the relationship between iON and Realtree growing and expanding.

“It speaks volumes to be associated with Realtree,” McDonald said. “Camo is the new black.” He anticipates iON developing products that will embrace “lifestyle” offerings using Realtree’s range of lifestyle patterns.

03 iOn CASE STUDY

For more case studies and information on developing a business relationship with us, please visit:BUSINESS.REALTREE.COM.

About Realtree

Realtree is the leading licensor of camouflage patterns in world, with 70 percent market share. We are partnered with more than 2,000 manufacturers who produce 18,000-plus products utilizing our camouflage patterns and brands. These products are offered by 35,000 retailers, resulting in $4 billion in annual sales. Realtree is more than the world’s most effective camouflage. We are a media company with television shows, DVD titles and web properties that extend our reach into millions of households nationwide. And we are a marketing company with 30 years of experience in using integrated marketing strategies to keep Realtree patterns and brands at the forefront of the outdoor industry.