iomega ® rev™ 35/90gb drives scsi – usb – atapi – sata - firewire sales presentation
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29/06/2005Iomega Confidential 2
SCSI / ATAPI / SATASCSI / ATAPI / SATA SCSI / USB 2.0 / FireWireSCSI / USB 2.0 / FireWire
Iomega® REV™ Drives 35/90
29/06/2005Iomega Confidential 3
REV™™ Drive Overview
The Iomega REV™ Drive is a high capacity removable disk technology.
Drive Type Removable Disk Drive
Media Type Long life Rigid Disk
Capacity 35GB Native / 90GB Compressed
Performance 25.4MB per second / 89GB per hour
Connection USB 2.0 / ATAPI / SCSI / SATA / FireWire
Media Life 30 Years
Media Format UDF / Random Access
29/06/2005Iomega Confidential 4
Proposition
The Iomega® REV™ 35GB/90GB drive transforms network and desktop backup – its revolutionary removable hard disk-based technology provides unprecedented price and performance advantages over traditional tape solutions.
REV™ drives use removable media which act and perform just like hard drives. The advantage of the media being removable allows users to add additional storage when needed or archive files securely and over a long term through the use of low cost REV™ disks.
Traditionally users have been forced to choose removable storage products that are either too slow or too high in capacity and expense. Through the introduction of REV™ technology businesses can break away from the restricting boundaries of tape by delivering users a new harmony between speed and capacity at an affordable price.
* Compressed capacity assuming 2.6:1 data compression with “high” compression on Iomega Automatic Backup Pro software. Capacity may vary and is data and software dependent.
29/06/2005Iomega Confidential 5
Historical concerns with tape
Many long term complaints about tape are a thing of the past with Iomega REV™
TAPE - Problem REV™ - Solution
Backup takes too longSpeed of a hard drive – Disk to Disk
Need to rotate media Durable – 1,000,000 passes
Slow to restore files Random Access – 13ms
Tough to use / access files
Simple to use / Drag and drop
Drives are expensive REV™ is affordable
Requires cleaningSealed heads, no cleaning required
Data not reliableIncludes ECC (Error correction code)
29/06/2005Iomega Confidential 6
Disk-to-Tape v Disk-to-DiskDisk-to-Tape v Disk-to-Disk
Tape bottleneckTape bottleneck
Disk-to-DiskDisk-to-Disk performance performance
Disk-to-removable-disk technology maintains a high performance flow of data without the bottlenecks experienced with tape technology.
29/06/2005Iomega Confidential 7
New solution: D2RDNew solution: D2RD
Disk-to-Removable Disk (D2RD)Disk-to-Removable Disk (D2RD)
Fast Disaster Recovery through disk to disk performanceSingle file retrieval without the need to wind tape back and forthLess pressure on backup windows due to fast backup time.Ability to archive using the same device, no more need for tape.
29/06/2005Iomega Confidential 8
Format comparison - capacity / Format comparison - capacity / speedspeed
Capacity0 10GB 20GB 30GB 40GB 50GB 60GB 70GB 80GB
Sp
eed
GB
/ P h
our
025
Gb
50G
b75
Gb
100G
b
REV™ REV™
DDS-4 DDS-4DAT72 DAT72
VS80 VS80AIT1 AIT1
29/06/2005Iomega Confidential 9
REV™ Drive Competitive REV™ Drive Competitive AnalysisAnalysis
CompetitiveAnalysisAug2004 REV Travan DDS-4 DAT72 AIT-1DLTVS8
0CD
DVD(8x)
Blu-Ray M-O(9.1) UDO
Capacity (GB) Native 35 20 20 36 35 40 0.7 4.7 23 9.1 30
Capacity (GB) Compressed 90 40 40 72 90 80 N/A N/A N/A N/A 60
Transfer Rate (MB/sec) -Native
25.0 2.0 3.0 3.0 4.0 3.0 0.6-7.2 11.0 11.0 6.0 8.0
Transfer Rate (GB/hour) -Native
87 7 10.8 12.5 10.5 10.8 2.2 41 39 21.1 28.2
File Access Time (ms) 13 38000 40000 50000 27000 68000 <1,000 <1,000 200 25 25
Hard Error Rate 10(15) 1015 1015 1015 1017 1017 1012 1012 NA 1012 1012
Media Life (# of passes) 1,000K 10K 2K 2K 30K 1,000K 1K 1K 1,000K 1000K 10K
Bootable Yes No Yes* Yes* No No Yes Yes No No Yes*
Drive MSRP €379 €299 €699 €999 €799 €1,099 €49 €199 €3,000 €1,500 €2,500
Media MSRP €59 €40 €10 €25 €50 €50 €0.10 €2 €50 €100 €60
Media Required for 100GB 3 5 5 3 3 3 143 22 5 11 4
(total capacity GB's native) 105 100 100 108 105 120 100.1 103.4 115 100.1 120
(drive + media for 100GB) €556.0 €499.0 €749.0 €1,074.0 €949.0 €1,249.0 €63.3 €243.0 €3,250.0 €2,600.0 €2,740.0
Cost Per GB €5.30 €4.99 €7.49 €9.94 €9.04 €10.41 €0.63 €2.35 €28.26 €25.97 €22.83
*Specific Servers only
REV v DDS/DAT Comparison
29/06/2005Iomega Confidential 10
REV™™ Drive v Tape Drive
MODEL REV 35/90GB Drive Travan Drive DDS4 Drive DAT72 Drive DLT Drive
Technology Disk (Removable) Travan 20/40 Tape DDS4 Tape DAT72 Tape DLT VS80
Capacity (Native) 35 GB 20 GB 20 GB 36 GB 40 GB
Capacity (Compressed) 90 GB 40 GB 40 GB 72 GB 80 GB
MB/s (Native) 25 MB/s 3 MB’s 3 MB/s 3 MB/s 3 MB’s
GB/h (Native) 89 GB/h 10.8 GB/h 10.8 GB/h 10.8 GB/h 10.8 GB/h
20GB Backup (Native) 13 Min 1 Hr 56 Min 1 Hr 51 min 1 Hr 51 min 1 Hr 51 min
Full Backup time (Native) 23 Min 1 Hr 56 min 1 Hr 51 min 3 Hr 20 min 3 hr 42 min
Cleaning Required No Yes Yes Yes Yes
File Search speed 13 ms 68 sec. avg. 50 sec. 50 sec. 68 sec. avg.
Media Lifecycle (passes) 1,000,000 1,000,000 1,000 1,000 1,000,000
SSP (ex-VAT) €399 €299 €699 €999 €1,399
Cost per GB (Native) €11.40 €14.95 €34.95 €27.75 €34.98
*Source: IDC, 08/2003
29/06/2005Iomega Confidential 11
Worldwide Tape Drive Shipments
IOMEGA CONFIDENTIAL
0
200
400
600
800
1000
1200
1400
1600U
nit
s (
000)
2003 2004 2005 2006 2007 2008
Year
Worldwide - Entry and Low End Tape Forecast
SLR
Other
Travan
DLTVS
DDS
Entry level and low end < REV Capacity.
Format Native CompressedREV 35 90DLT1 40 80DDS DAT72 36 72TRAVAN 20 40SLR7 20 40
REV is up to 8 times as fast as the highest shipped technology - DDS
29/06/2005Iomega Confidential 12
Value Proposition Against Tape
Better performance Up to 8 times faster than comparable tape drives* Random access provides 50-70 times faster access to data than
tape
Better value Drive cost is 50%+ less than comparable tape drives Cost/GB (including drive and disk) is half or less than half of
tape and DVD-R
More efficient, easier Boot ability** and random access allows restores in a fraction
of the time it takes when using tape No longer requires cleaning or cleaning cartridges
More versatile Add capacity as you need it, transfer large files quickly and
easily, make archive copies of all your data to keep away from your system for safety and security*DDS 4,
**BIOS dependent
29/06/2005Iomega Confidential 13
Target Market Summary
Tape ReplacementTape ReplacementSMB and SOHOSMB and SOHO
Optical Optical ReplacementReplacement
Desktop BackupDesktop Backup Large File UsersLarge File Users
A/V; graphics; CAD/CAMA/V; graphics; CAD/CAM
Government– Security
Archiving – Financia
l– Legal
Tape Replacement– Enterprise/Autoloaders
• •
•
Verticals– Medical Imaging – Home
Entertainment PVR– Professional Video
Education
•
29/06/2005Iomega Confidential 14
REV™ UsagesBackup REV™ is ideal for backing up your hard disk drives on both
server and desktops. Due to the real-time verification of data through advanced ECC (error correction code) the REV™ ensures data is written reliably and quickly.
Recovery REV™ is disk based technology and therefore provides disk
to disk (D2D) data transfer performance without the data bottle neck of other removable storage systems. The random accessibility of REV™ allows users to quickly seek out and restore individual files without the need to wait for a tape to wind round locating the file.
Archiving REV™ is removable and long life – therefore enabling
businesses to archive data onto low cost media for up to 30 years. Historically disk and tape were traditionally used in conjunction with each other to provide a suitable performance for backup and remove-ability, today REV™ can achieve Backup and Archiving quickly through a single hardware device.
29/06/2005Iomega Confidential 15
REV™ Usages continuedLibrary/Catalogue Users of high capacity files can now quickly access,
edit, drag and drop files from hard disk to REV disk which provides a dynamic working environment for their important and demanding data use. The ability to re-use and add to existing media quickly and easily extends the value of each disk by allowing users to maximize the available capacity. The dormant state of the disk when not in use further removes the need to maintain a backup in case of system hard disk failure.
Large file transfer REV™ media provides a way of moving large amounts
of data quickly and efficiently from one machine to another – either at the same location, or to another site destination. Because the media only contains the disk – the robustness of the media far exceeds that of traditional external hard drives, this coupled with the tough casing makes REV™ an ideal media for transport.
29/06/2005Iomega Confidential 16
IomegaIomega®® REV™ Drive REV™ Drive Family Family Summary (1/3)Summary (1/3)
USB 2.0 Drive (PC) REV Pro Backup Kit REV Autoloader
Available NOW NOW NOW
What’s In The Box
REV Drive1 REV DiskUSB CablePower SupplySolutions CDBackup Software
REV Drive5 REV DisksUSB CablePower SupplySolutions CDBackup Software
Autoloader1 REV Disk SCSI Terminator Power cablesREV Solutions CDEnterprise Backup Software
Backup SoftwareIomega Automatic Backup Pro V3.1 (PC)
Iomega Automatic Backup Pro V3.1 (PC)
CA BrightStor ARCserve® Backup Standard Edition r11.1 plus disaster Recovery option
Warranty 2 years 2 years 2 years
SKU 33013 33120 33138
29/06/2005Iomega Confidential 17
IomegaIomega®® REV™ Drive REV™ Drive Family Family Summary (2/3)Summary (2/3)
FireWire Drive (Mac/PC)
ATAPI Drive (PC)
SATA Drive (PC) SCSI Drive External (PC)
SCSI Drive Internal (PC)
Available NOW NOW NOW NOW NOW
What’s In The Box
REV Drive1 REV Disk*
FireWire CablePower SupplySolutions CD
Backup Software
REV Drive1 REV DiskIDE Cable
5.25” Rail KitSolutions CD
Backup Software
REV Drive1 REV Disk
Mounting HardwareSolutions CD
Backup Software
REV Drive1 REV Disk
Solutions CDSCSI TerminatorBackup Software
REV Drive 1 REV DiskSCSI Cable
Solutions CD Backup Software
Backup Software
Iomega Automatic Backup Pro V3.1
(PC)
Dantz Retrospect Express (Mac)
Iomega Automatic Backup Pro V3.1
(PC)
Iomega Automatic Backup Pro V3.1 (PC)
Iomega Automatic Backup Pro V3.1
(PC)YOSEMITE TapeWare with 10 workstation licenses and disaster
recovery
Iomega Automatic Backup Pro V3.1 (PC)YOSEMITE TapeWare with 10 workstation licenses and disaster
recovery
Warranty 2 years 2 years 2 years 2 years 2 years
SKU 33017 33014 33011 33009 33010
29/06/2005Iomega Confidential 18
IomegaIomega®® REV™ Drive REV™ Drive Family Family Summary (3/3)Summary (3/3)
REV SBS Data Protection Solution USB
REV SBS Data Protection Solution ATAPI
REV SBS Data Protection Solution SATA
Available NOW NOW NOW
What’s In The Box
REV Drive5 REV DisksUSB Cable
Power SupplyBrightStor for Small Business
ServerBackup Software
REV Drive5 REV DisksATAPI Cable
BrightStor for Small Business Server
Backup Software
REV Drive5 REV DisksSATA Cable
Power SupplyBrightStor for Small Business
ServerBackup Software
Backup Software
Iomega Automatic Backup Pro V3.1 Including Disaster
Recovery
BrightStor for Small Business Server Premium Edition
(1 x SQL Agent, 1 x Exchange Agent, 5 x Workstation Licenses, 5 x eTrust)
Iomega Automatic Backup Pro V3.1 Including Disaster
Recovery
BrightStor for Small Business Server Premium Edition
(1 x SQL Agent, 1 x Exchange Agent, 5 x Workstation Licenses, 5 x eTrust)
Iomega Automatic Backup Pro V3.1 Including Disaster Recovery
BrightStor for Small Business Server Premium Edition
(1 x SQL Agent, 1 x Exchange Agent, 5 x Workstation Licenses,
5 x eTrust)
Warranty 2 years 2 years 2 years
SKU 33246 33301 33300
29/06/2005Iomega Confidential 19
IomegaIomega®® REV™ Media REV™ Media Family Family SummarySummary
REV Disk PC REV Disk PC 5 Pack REV Disk Mac
Available NOW NOW NOW
What’s In The BoxSingle disk (PC)Formatted UDF
(Can be reformatted for Mac)
5 Pack of disks (PC)Formatted UDF
(Can be reformatted for Mac)
Single disk (Mac)Formatted HFS+
(Can be reformatted for PC)
Backup Software N/A N/A N/A
Warranty 5 years 5 years 5 years
SKU 33008 33007 33107
29/06/2005Iomega Confidential 20
Iomega® REV™ Drives - Key Features
Capacity 35GB Native – 90Gb Compressed
Transfer Rate 25.5MB/sec. maximum, 20MB/sec. average
Physical Size(HxWxL)
Disk: 10mm x 77mm x 75mm External drive: 36mm x 110mm x 156mm Internal drive: 25.4mm x 101.4mm x 146mm
Weight Disk: 73 grams / External drive: 392 grams / Internal drive: 424 grams
Drive Letter Access Drive appears as standard drive letter (PC) or on Desktop (Mac) to allow random access and high compatibility with other backup applications
Error Correction Two-stage error correction, similar to DVDs
Maintenance Zero maintenance required with Automatic Internal Head Cleaning and Air Filtration
Shelf-Life Estimated 30-year shelf life on Iomega REV disks
Compatibility Forward compatibility with future generation products
Warranty Drives: 1 year (Americas, Asia Pacific) / 2 years in EU communityDisk: 5 year
Drive Interfaces USB 2.0, ATAPI, FireWire, SCSI Internal, SCSI External, SATA
* * Based on DDS-4 tape comparison.* Compressed capacity assuming 2.6:1 data compression with "high" compression on Iomega Automatic Backup Pro software and 2.1 compression using CA ArcServe for Small Business. Capacity may vary since compression s data and software dependent.
29/06/2005Iomega Confidential 21
Iomega® REV™ - Key Benefits
Fast Back up and recover files up to 8 times faster than tape** - get your business back online quickly through included disaster recovery software.
Low Cost Iomega® REV™ drives provide unprecedented value for money compared to traditional tape drives**
Efficient Achieve full backups each and every night and retrieve files in seconds, versus minutes, with drag-and-drop (compared to linear access with tape drives)
Reliable Proven hard disk technology complete with 2 stage ECC (Error Correction Code) for ultimate reliability
High-Capacity
35GB Native and up to 90Gb compressed capacity* to store and share large files, or back up an entire system on a single 90GB* disk
Easy No cleaning or maintenance required; appears as a standard drive letter
Durable Rigid disks offer virtually unlimited rewritability
Secure Password protect confidential data and encrypt your backups
Expandable Add capacity when you need it with cost-efficient Iomega REV disks
Included A selection of included software to suite both interface and market needs****** See Individual drives for a list of included software
* * Based on DDS-4 tape comparison.* Compressed capacity assuming 2.6:1 data compression with "high" compression on Iomega Automatic Backup Pro software and 2.1 compression using CA ArcServe for Small Business. Capacity may vary since compression s data and software dependent.
29/06/2005Iomega Confidential 22
REV™ Awards achieved since June 2004
And much more….
American Photo Editor’s Choice PC World – 4-Star Rating Australian PC World – 4.5 Star Rating
Business Info Editor’s Choice (UK) PC Pro Recommended (EU) SA Computer Magazine – Editor’s Choice (S. Africa)SA Computer Magazine – 5-Star Rating (S. Africa)