Iodized Salt Social Marketing Campaign Accham and Doti Districts

Plan and Activities

2012

The organization is working in 10 districts of Mid and Far Western Region in the areas of social marketing, health and sanitation and HIV/ AIDs since its establishment in 1994 and is thankful to Child Health Division and UNICEF for providing us the opportunity to work in the area of iodized salt social marketing.

Community Development Forum Nepal expressed its interest to work in these

bottlenecks because of………

Our objective is ………….

To change the household

behavior in the use of large

crystal salt to iodized packet salt with two

child logo

Our objective is ………….

To ensure the availability and accessibility of iodized salt with two child logo in rural

household through increased local level political

commitment

To achieve the objectives, our strategy is………….

• Increase awareness : District Stakeholders, Social Influencers, Political Parties, VDC representatives, schools and beneficiaries (community people)

• Increase availability and accessibility: Working with STC, CDO office, DDC, DHO, community groups including cooperatives and local leaders

• Increase partnership : local mass media (FMs and newspapers)

Working Approach

• Partnership with government and line agencies• Coordination/collaboration with stakeholders• Participatory • Integration with other program• Use of effective social marketing tools• Mobilization of local human resource

Implementation Structure

Central level

District Level

Community Level

DDC, District Public Health Office, Salt trading,

salt dealer, Women Development Office, Media

VDC, Health Post , School Principal and management committee, local politicians, women wings of political parties, CBOs, Women health workers, mothers group, etc

Coordination

Collaboration

Department of Health, Child and salt trading

and central level government agencies

Media (FM)

TFD (60)

Discussion class

Posters (10,000)

6,000 people directly, 30000 people indirectly

40,000 people directly and 200,000 people indirectly

30,000 people directly observe the posters

Total ……. People aware on benefit of iodized salt and its importance

Message Dissemination

Input Output

Awareness on Importance of iodized salt and its benefit

Change of habit of using crystal salt

Develop linkage in iodized salt with two child logo distribution mechanism

Increased use of iodized salt with two child logo

Reduce the IDD

Result Chain

Our Plan – key activitiesActivity Frequency Time

Doti Achham

Staff orientation 1 20 June 21 June

Central level Planning Meeting

1 15 July, 2012

District level Planning Meeting

1 22 July 26 July

Community level planning meeting

1 23 July – 29 Aug

27 July -5 Aug

Rapid Household Survey (1st) 1 July 1-14 July 1-14

PSA through local media under local partnership

60 1st week of Aug

Regular

Supervision/ Monitoring 3 regular o regular

Our Plan – key activities

Activity Frequency Time

Rapid household survey (2nd) 1 2nd week of Sept, 2012

2nd week Sept,

Formation of Core Group at VDCs

125 4 th week of July

Orientation to Core Groups at VDCs

1 1st

Week of Aug

Video show followed by community interaction

12 1st

Week of AugRegular

Theater for Development Show

60 24 July to regular

28 July to regular

IDD Class and Iodine Test Demonstration in Schools

24 1st

Week of AugRegular

Our Plan – key activities

Activity Frequency Time

Dealer Interaction 12 1st

Week of AugRegular

Retailer interaction 48 1st

Week of AugRegular

Interaction with Cooperative 48 1st

Week of AugRegular

Iodized salt tracking at dealers

3 1st

Week of AugRegular

Feedback and Suggestion ………..

Thank you