IOBESE BY: Mikayla, Lauren, Arnold, Ornela, Zachariah

BACKGROUND

This app is aimed for overweight people, because

they don’t exercise. They will start in the morning

at 7am at there home and outside. This is because

there’s too much over weight people and its not a

good thing and people are dying.

QUESTION

How can we motivate people to exercise ?

What the best thing we can do ?

How can they be aware of getting fatter ?

MARKETING STRATEGY

To start the marketing we are going to put it all

over Facebook because all of over friends out

together we probably have 4000 friends and over

blackberry messenger over 200 contacts and we

going to say it over the our school and put up

posters over Smethwick, and we are going to make

a page. As a country over 16,795,000 on the age of

(15-39) are overweight so our aim is to get at least

5000 people using our app.

BUSINESS CASE & CUSTOMER PLEDGES

To make money we are going to make the app free

for about 3 months and then they have to pay to

upgrade, but during the three month you have to

pay for different options.

KEY WIREFRAME

This is the starter…

KEY WIREFRAME

Main feature…

KEY WIREFRAME…

Challenges…

[MINI ELEVATOR PITCH]

My team is developing a app called iobese, this app helps

overweight people lose weight and feel more comfortable with

their body. We are trying to tell people what will happen in

the future if they don’t stop their habit of eating unhealthy

food and if they don’t exercise enough. People can challenge

their friends to complete tasks or it will release funny photos

of them on social networks.

USER PROFILE

Name: Angelica René Rochelle

Age: 20-40

Profession: Self Employed

Salary: £0

Personality: they would sit around all day eating chicken, pizza and other unhealthy foods.

Hobbies: they would spend all day playing games going on social networks.

Family: Lives alone has no family they live in a different country

When they would use our App: they would use it after they have ate a meal and by doing this it would burn there calories.

[COMPETITORS OR ALTERNATIVE SOLUTIONS]

[THAT ALREADY EXIST IN THE MARKET]

What other apps that has a similar app to us is Nike training

club this is a app to keep people healthy and fit. The

differences between our app and the Nike app is that ours

will encourage overweight people to do it as it has a lot of

different things that will make them do it and even if they

don’t want to they have to do it as we are monitoring what

they do.

PROBLEMS

Over a quarter of all adults (26%) in England are

obese which was found in the survey from 2012

More people in the UK are becoming obese and

less active

MVP USER STORIES AND FEATURE

CHOSEN

This is a unique selling point is a power of social media and announce to make sure just

don't get out of there fitness. ,we are going to do this by putting:

Alarms, reminders, GPS, Social networks, Reward system.

The social network is going to post timings and keep a record of what you’ve doing, it

will also post embarrassing statuses and pictures if you don't do the exercise this will

persuade the person to do the exercise and it will help friends to get involved.

There isn't an idea out there that exist like ours. This is going to be the most exciting

and persuading fitness app to ever hit the app market.

First we are going to have a registration process where the user put all the information

we ask for, then we move on to the confirmation process to see if they are ready. As soon

as this is done we move on to the fitness where the user will start exercising using the

following features:

Alarms– annoying noise and vibration

Reminder-

GPS– Pre-set routes and track if you actually did do the exercise

Social networks– We will use this to post the timing and exercise so we keep a result on

what your doing, we also will use this to post embarrassing post and pictures if you don't

do the exercise.

MINI ELEVATOR PITCH

KEY INSIGHT STATEMENT(S)

When we investigate we realise that when we use

the alarm feature it will make the customer get up

to how annoyed they are and do the exercise. We

also found out that peer pressure will make them

feel offended and think about how overweight they

are and do the exercise, also using social networks

and getting their friends involve will make them

think about their life.

FEASIBILITY

Our product relies heavily on these areas.

We need to know how to get GPS on the phone to track peoples movement.

We need to contact with Facebook and find out how to interface our challenges.

And contact with local gyms around where people live. We will need to get in touch of

people’s friend list on Facebook because then if they don’t do what they are suppose to

do on the app there friend can put up embarrassing things about them.

WILDCARD

I’ve check the app store and downloaded some of

the app and check its feature and its totally

different from our app and we also went to the gym

and look at different exercises to include in our

app.