involution digital inbound marketing deck
DESCRIPTION
Involution Digital is a certified Hubspot partner. We can help you grow your business with warm leads (not cold calling)!TRANSCRIPT
LEADS IN.SALES UP.
4 INTRODUCTION
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LEADS IN. SALES UP.
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ALL-IN-ONE MARKETING SOLUTION
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EMAIL MARKETING
14 LEAD MANAGEMENT
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LEAD GENERATION
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BLOGGING
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SEO
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MARKETING ANALYTICS16
CONCLUSION / OUR TEAM / CONTACT US
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OUR SERVICES
INBOUND MARKETING vs. OUTBOUND MARKETING ARTICLE
INBOUND + OUTBOUND = SUCCESS
ONE. STOP. SHOP.
KEEPING TRACK (ROI)TABLE OF
CONTENTS
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OUR SERVICESWe are a Full Service Agency helping other small and large companies succeed. In the realm of Social, Digital and Traditional Media, our services include:
Backend Analytics
Social Media Sites: -Optimization-Development
-Custom Fan Pages-LinkedIn profile
Full Sales Cycle Services:
From Prospecting to Closing
Social, Traditional & Digital Media:- Consulting-Execution
-Design- and more...Production &
Placement:- TV
- Radio- Print
Brand:- B to B- B to C
- B to B to C
Creative Services:
-Logo Design-Collateral
CEO Lead Generation
Marketing:-Research
-Build Proposals-Develop Campaigns
Content Factory:- Blogs- Videos
- White Papers- Engagement
Campaigns
Capital Fundraising & Investment
Full Website Services
SEM / SEO
Lead Generation
Website Analysis:- Roadmap
-Recommendation-fire, ready, AIM!
FULL SERVICE AGENCY
Design for Customer Interface
INTRODUCTIONInvolution Digital is a full service marketing agency that helps others succeed. Recently, we became a Hubspot Certified Partner to bring our clients an easy, integrated, and powerful marketing platform that will revolutionize the way you do marketing.
Marketing just changed forever. But what does that mean? Take a peek inside HubSpot 3 to see how you can now make your marketing smarter, more personalized, and faster than ever before.
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Inbound Marketing vs. Outbound Marketing: The Rules have Changed Most customers do not like traditional outbound marketing because they view them as being intrusive. When customers want products, they want to search for them right now and locate the nearest business that can provide them with what they need. Users are much more receptive to messages delivered through inbound marketing, such as social media channels and Google searches.
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ONE. STOP. SHOP. At Involution Digital, we offer everything you need as a company to be successful. Some items include (but of course, are not limited to):
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TACTICS CONTENT
GROW BUSINESS
ANALYTICS
STRATEGY
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INBOUND + OUTBOUND = SUCCESSWhen you can integrate Inbound Marketing techniques with Outbound Marketing techniques, you have a recipe for success.
Communication is interactive and two-way.
Customers come to you:*Via search engines,
referrals, social media
Marketers provide value.
Marketer seeks to entertain and/or educate.
INBOUND MARKETING
&OUTBOUND MARKETING
Customers come to you:*Via TV, Radio, Print, Banner Advertising,
Cold Calls
11 Your Website LinkedIn
FourSquare
YouTube
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DO YOU NEED MORE LEADS? With social media and a website, we can help you generate more leads. And as a result you will have an increase in your sales. We refer to this as:
Leads In. Sales Up.
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KEEPING TRACK Analyze which of your marketing activities are driving the highest ROI in terms of visits, leads, and customers.
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• Track how your marketing is performing in terms of visitors, leads & customers
• Measure the ROI of your marketing campaigns
• Drill into detailed reports on your performance
• Compare the effectiveness of your marketing channels
ALL IN ONE
MARKETING SOLUTION
GET FOUND: > Help prospects find you online
CONVERT: > Nurture your leads and drive conversions
ANALYZE: > Measure and improve your marketing
INTEGRATE: > Access the marketplace for apps and integrations
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SEARCH ENGINE
OPTIMIZATIONOur software has search engine
optimization built into the program. This allows automatic link building that will
increase your website’s search rank.
KEYWORD ANALYSIS: Find and track your most effective keywords
LINK TRACKING:Track inbound links and the leads they’re generating
PAGE-LEVEL SEO: Diagnose and fix poorly ranking sites
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BLOGGINGInvolution Digital specializes in creating compelling content and
managing your blogs for you!
BLOGGING SOFTWARE AND ANALYTICS: • Create and measure your blog
SOCIAL MEDIA MONITORING AND PUBLISHING: • Track mentions and schedule posts
SOCIAL MEDIA ANALYTICS: • See how social media efforts are paying off
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LEAD GENERATION
We give you the tools to turn website visitors into Quality Leads.
LANDING PAGES: ➡ Quickly and easily build landing pages to capture lead information
CONTENT MANAGEMENT SYSTEM: ➡ Optimize your website to attract leads and drive conversions
A/B TESTING: ➡ Try out different versions of your web pages to see which convert better
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LEAD MANAGEMENT
With our software you are able to track lead activity, find out what webpages have the most traffic and what search words lead them to your website.
Anonymous Company Tracking: • Automatically see which companies are viewing your website (even if they haven't filled
out a form)
Lead Intelligence: • Give sales a full lead history, including page views, form submissions & emails
CRM Integration: • Sync HubSpot with the CRM system you're already using to get closed-loop reporting
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EMAIL MARKETING
EMAIL MANAGEMENT: • Segment lists and target emails
LEAD NURTURING: • Warm up leads with a series of customized emails
MARKETING AUTOMATION: • Trigger personalized emails based on your leads' behavior online
Targeted emails increase marketing strategies with our easy to use solutions.
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MARKETING ANALYTICS
We track ALL of your marketing activities and automatically generate easy to read reports.
CLOSED-LOOP REPORTING: • Tie your leads back to a specific marketing initiative and calculate your marketing ROI
WEBSITE ANALYTICS: • Analyze your web traffic and see which sources are generating leads
COMPETITOR TRACKING: • Analyze your competitors’ online metrics
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SIMPLY. THE. BEST.
Involution Digital offers the Best Marketing Strategies and Customer Support with:
• Unlimited Technical Support
• World-Class Consulting
Contact Us today and we can discuss how we can help you get more leads, increase your sales, and measure everything you do.
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NEXT STEPS We back our work with a GUARANTEE. So let’s get your marketing in tip-top shape! Sign up for a FREE INBOUND MARKETING ASSESSMENT and one of Involution Digital’s Marketing Specialists will take a look at your current strategy to figure out which areas need improvement.
Get customizable tips on how to improve:
• your website
• your LinkedIn profile
• and your marketing plan!
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Involution Digital
OUR TEAM
Dave Presher, President & [email protected]
- Leader in Entertainment and Media for over 20 years- Known for his “Oh Wow’s”- Expert in Strategy, Branding, Innovation, Sales & Leadership- Senior Manager in Television, Radio, Digital and Professional Sports- Known for Attracting & Building Teams- A True Innovator with Creative Concepts
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www.InvolutionDigital.com
- Award Winning Executive- Over 20 years experience in Marketing & Business- Extensive Experience with Integrated Media Campaigns including Digital, Social, TV, Radio & Print- Principal owner of Orange Crush Project Marketing
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Paige Blankenship, VP of [email protected]
Todd Storch, VP of Strategy & New [email protected]
- Over 20 years of Senior Experience in the Radio & Digital Media Worlds- Extensive experience in Start-Up Companies- Helps companies build their Digital & Interactive Divisions- Is known for being an excellent Speaker, Author, Strategist and Innovator
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Involution Digital
OUR TEAM
www.InvolutionDigital.com
Sandra Lombardo, Client Services [email protected]
- Innovative Problem Solver- Client Growth Specialist- Excels with Campaign Execution- Organizational Guru- High Level of Emotional Intelligence- Talent for Quickly Mastering New Technology
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Sara Gabriella, Content & Communications [email protected]
- Over 15 years experience as a Copywriter specializing in Digital Marketing Content- Over 10 years of experience as a content producer: including Television, Media, Social Media, and New Media- Published Columnist covering Social Good, Arts and Entertainment- Published Poet- Entertainment Professional: Screenwriter, Actor, Producer and Host- Co-founder of Finesse Media, serving as Content Director and Chief Communications Officer- Host and Script Live Events
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corporate headquarters San Francisco, CA
phone:415-275-0155
email:[email protected]
web:www.InvolutionDigital.com
be social with us:
Involution Digital
CONTACT US
www.InvolutionDigital.com
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Let’s get
started!