invitation to advertise & sponsor

Invitation to Advertise and Sponsor

Invitation to Advertise & Sponsor

115th Annual Session

May 15-19, 2015 I San Francisco, California

American Association of Orthodontists115th Annual Session | May 16-19, 2015 | San Francisco, California

2015 Annual Session Planning Committee

Dr. Robert VarnerAAO President, 2014-2015

Dr. Howard HuntGeneral Chair

Dr. Greg Huang Doctors’ Program Co-Chair

Dr. David TurpinDoctors’ Program Co-Chair

Dr. Chuck WearOrthodontic Staff Program Co-Chair

Dr. Paul KasroviOrthodontic Staff Program Co-Chair

Mrs. Jacquetta VarnerFeatured Speaker Series Chair

Mrs. Pamela GroveLocal Arrangements Co-Chair

Dr. Gerald NelsonLocal Arrangements Co-Chair

American Association of Orthodontists114th Annual Session | April 25-29, 2014


Contents

1

Annual Session 2 Attendance Figures Chart

Eligibility for Advertisers and Sponsors 2

Annual Session Printed Advertising 3 Exhibit Guide

Conference Bag Insert

Annual Session Sponsorship Packages 4 Gold Bracket

Silver Bracket

Bronze Bracket

Individual Branding Sponsorships 5-9 Conference Bags 5

Lanyards 5

International Reception 5

Lined Notepad with Pen 5

Fun Run and Walk 5

Shuttle Bus Banners 5

Seated Massage Therapy 6

Excellence in Orthodontics Luncheon 6

New & Younger Member Reception 6

Featured Speaker Series Lectures 6

Cyber Café 7

Opening Ceremonies 7

Practice Transition Reception 7

On-Site Pocket Guide 7

New Orthodontists/Residents’ Luncheon 7

Residents’ Reception 8

Camp AAO (Children’s Program) 8

Society of Orthodontic Educators Reception 8

Monday Night Gala 8

Banners 9

Decals 9

Advertising/Sponsorship Contract 10

Advertising Policy 11

AAO Guidelines for Acceptance 11-13 of Advertising

Advertising/Sponsorship Contract Terms 14

Hotel Reservation Policy 14Exhibitor Hotel Services

Hotel Reservation Policy

Shuttle Bus Information

Notes 15

Future AAO Annual Sessions and Educational Offerings


Annual Session Attendance

Eligibility for Advertisers and Sponsors

2

2003 - Honolulu, HI 2679 675 358 446 4158 5277 7759 17194

2004 - Orlando, FL 3485 1116 136 662 5399 4912 8995 19306

2005 - San Francisco, CA 3853 1184 414 719 6170 4071 6824 17065

2006 - Las Vegas, NV 3584 1137 638 652 6011 5177 9337 20525

2007 - Seattle, WA 3030 1066 157 750 5003 3259 6378 14640

2008 - Denver, CO 3202 690 388 630 4910 2597 4823 12330

2009 - Boston, MA 3804 1153 218 1298 6473 2916 6007 15396

2010 - Washington, D.C. 3485 1134 472 751 5842 2892 6623 15357

2011 - Chicago, IL 2711 1234 1048 1229 6222 3728 6635 16585

2012 - Honolulu, HI 2888 882 147 769 4686 3035 5710 13431

2013 - Philadelphia, PA 2638 653 1173 1164 5628 2596 5979 14203

2014 - New Orleans, LA 3253 989 323 899 5464 2715 5903 14082

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Only 2015 AAO Annual Session exhibitors are eligible to take part in Annual Session advertising and sponsorship opportunities.

Once a sponsorship is committed to by an exhibiting company then it is no longer available for that year’s Annual Session.

Sponsorship opportunities are subject to availability and are determined by previous years contracted committments first, then on a first-come, first-served contract basis.

Advertising space is subject to availability and ads provided as part of sponsorship packages is guaranteed and other ad place-ment is given on a first-come, first-served contract basis.


Annual Session Printed AdvertisingPrinted exhibit Guide (also provided as an online pdf)

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Advertising Sales ContactTo reserve your ad space complete the advertising contract on page 11 and e-mail it to Jim Secretario at Elsevier, [email protected].

Tel 212-633-3976 • Cell 917-678-0541 • Fax 212-633-3820

If you purchase an ad, please send ad files—proofs and final artwork—to Gail Gardner at the AAO, [email protected].

Circulation and AudienceThe Exhibit Guide will be distributed to all attendees of the Annual Session. The Exhibit Guide will contain a complete exhibitor list-ing for the the 2015 Annual Session and includes an Exhibit Hall floorplan.

Advertising rates Exhibit Guide ad rate (printed)Inside Front Cover Full page, 4-color $4,530

Inside Back Cover Full page, 4-color $4,530

Outside Back Cover Full page, 4-color $5,130

Inside Pages (placement is random) Full page, 4-color $2,960

1⁄2 page, 4-color $2,020

exhibit Guide Ad deadlinesSpace Reservation Deadline 2.27.15Low-Res PDF Due for Approval 2.27.15High-Res PDF Ad Deadline 3.06.15

exhibit Guide Advertisement Specifications without bleeds with bleeds

Full Page 7.75” x 10.25”* 8.625 x 11.125

1⁄2 Page Horizontal 6.875” x 4.125” NA

1⁄2 Page Vertical 3.25” x 9” NA

Actual page trim size is 8.375 x 10.875.

Submission of digital Files• Please submit digital files only.

• Files, support files and pictures must be high resolution (300 dpi at 100% scale).

• High-resolution, printer-quality PDFs are encouraged.

• If file is not a PDF, include all printer and screen fonts and all supporting graphics.

• Acceptable program files: Acrobat, QuarkXPress, Illustrator, Photoshop, and Adobe InDesign.

• Do not use Microsoft Word or PowerPoint to create adver-tisements. These file types will not be accepted.

NOTE: All advertisers in the Exhibit Guide are required to place the following designator somewhere in their ads—“Paid Advertising.”

Closings• At time of space reservation deadline, submit ad copy for

approval.

• Please review the advertising policy on page 10.

• No cancellations will be accepted after the space reserva-tion deadline.

• Deadline dates are subject to change.

Advertising detail • Insert your company flyer in the official conference bag, which

will be distributed to all registered doctors and staff

Flier Insert: $2,000 (limited number of inserts accepted)

Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if interested in a conference bag insert.

insert SpecificationsOne Insert 8.5” x 11” or smaller finished size

ConFerenCe bAG inSert (advertiser will supply printed material)


Sponsorship PackagesSponsorship opportunities will give your company higher visibility during the 2015 AAO Annual Session. Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package. If your sponsorship package includes an ad send ad files—proofs and final artwork—to Gail Gardner at [email protected].

Sponsorship packages will give your company higher visibility during the 2015 AAO Annual Session. Complete the sponsorship contract on page 11 and fax it to D.J Haman at 314.692.8178 or e-mail her at [email protected] to reserve a sponsorship package. Contact Ms. Haman at 314-993-1700, ext. 530 for more information.

In addition to the opportunities listed below, each sponsor will be noted on Annual Session signage, in the printed On-Site Pocket Guide Thank You Ad and also appear in The Bulletin Sponsor Thank You Ad.

Some of the listed opportunities are limited. If an opportunity is no longer available, an equivalent will be substituted.

Gold bracket $25,000

• Exhibit space credit ($5,000)

• Annual Session eBulletin banner ads*

1 banner ad in 2 separate email blasts

• Exhibit Guide

2 full-page ads

• Recognition in 2 Bulletin issues

• Recognition on the Annual Session Mobile App

• Member mailing list

• Website listing w/link

• Insert in conference bag

• Opening Ceremonies (30 tickets)

• Company name/logo on electronic lecture signage

Silver bracket $11,000 • Exhibit space credit ($3,000)

• Annual Session eBulletin banner ad*

1 banner ad in email blast

• Exhibit Guide

1 full page ad






bronze bracket $9,000 • Exhibit space credit ($2,000)

• Exhibit Guide

1 full page ad






* Contact Gail Gardner at [email protected] to learn about the Annual Session eBulletin schedule and readership.

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Individual Branding SponsorshipsSponsorship opportunities will give your company higher visibility during the 2015 AAO Annual Session. Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package. If your sponsorship package includes an ad send ad files—proofs and final artwork—to Gail Gardner at [email protected].

Conference bags Your company will receive continuous exposure at the Annual Session. Conference bags will be distributed to all registered orthodontists and their registered staff.

Sponsorship Details:• Company name/logo imprinted on cloth or canvas bag

• Acknowledgment in the On-Site Pocket Guide

• Signage in the convention center

• Full page ad in the Exhibit Guide

• Website listing with link

• Recognition on the AAO website

• Acknowledgment on the Annual Session Mobile App

Distribution: 12,000Sponsorship fee: $80,000

LanyardsSponsorship Details:• Featuring company’s logo and the destination for the 2015

Annual Session


Distribution: all registered attendeesSponsorship fee: AlreadyCommitedfor2015

international receptionThis sponsorship provides your company with exposure at the podium during AAO International Reception.

Sponsorship Details:• Company name/logo at event site and on convention center

signage





• 25 International Reception tickets

Sponsorship fee: AlreadyCommitedfor2015

Lined notepad with PenSponsorship Details:• Company name/logo on cover of lined, 3x5 notepad

• Company name/logo on pen

• Packaged in a polybag



Distribution: included in each conference bag Sponsorship fee: $20,000

Fun run and Walk Sponsorship Details:• Company name/logo on back of T-shirt






Shuttle bus banners Every attendee utilizing the convention shuttle buses will see your company name/logo attached to each side.

Sponsorship Details:• Company name/logo on shuttle buses

• Continuous exposure to all attendees utilizing shuttles to and from their hotels and the convention center






Sponsorship fee: $35,000

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Seated Massage therapySponsorship kiosk delivers seated massage for attendees suffer-ing from convention tension. Imagine the popularity of a seated massage!

Sponsorship Details:• Company name/logo on massage kiosk

• Captive audience — each massage is at least 10 minutes







excellence in orthodontics Award Ceremony LuncheonThe luncheon is a prestigious event where the Charley Schultz Resident Scholar winners are presented their awards. The keynote speaker at the 2015 luncheon will be Jay Leno.

Sponsorship Details:

• Company name/logo at event site and convention center





• 10 Excellence in Orthodontics Awards Ceremony and Luncheon tickets


new & Younger Member receptionThis is a great opportunity to host a reception for the AAO’s new and young members. A company representative will introduce this year’s speaker (TBA) as well as host the reception immedi-ately following the program. This is an ever increasing program due to the growth of the AAO membership.

Sponsorship Details:• Introduction of this year’s program speaker



• Recognition on the AAO website.

• Company name/logo on event signage

• 20 reception tickets



Sponsorship fee:$25,000

Featured Speaker Series LecturesThis sponsorship provides you with recognition at the podium during heavily attended lectures on two days. The Featured Speaker Series lectures are attended by both doctors and staff.

Sponsorship Details:• Your company’s signage at each Featured Speaker Series

lecture and in the convention center

• Introduce each speaker






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Cyber Café The Cyber Café will allow attendees to retrieve e-mail and to access the Internet.

Sponsorship Details:• Complimentary e-mail and Internet access to all doctors

and staff

• Company name/logo on screen saver






opening Ceremonies This is a wonderful opportunity to be recognized at the podium and to introduce the keynote speaker. Opening Ceremonies for 2015 will feature entertainment by Huey Lewis and the News.

Sponsorship Details:• Company name/logo at event site and convention center





• 20 Opening Ceremonies tickets for staff


Practice transition receptionThis sponsorship provides your company with exposure at the podium during AAO Practice Transition Reception.


signage






on-Site Pocket Guide Sponsorship Details:• Company logo added to the front cover of the program.

• Printed company ad on the front inside cover

• Up to 3 additional full-page, 4-color ads throughout the booklet. The typical page range of the Pocket Guide is between 30-42 inside pages. Ad size is 4.5”x9”.


Distribution: 12,000Sponsorship fee: $50,000

new orthodontists’/residents’ Luncheon Sponsorship Details:• Company name/logo at event site and on convention center

signage






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residents’ receptionThis sponsorship provides your company with exposure at the podium during AAO Residents’ Reception.

Sponsorship Details:

• Company name/logo at event site and on convention center signage






Camp AAo (Children’s Program)Camp AAO Children’s Program is a safe, fun and educational experience for children age 6 months to 17 years. While parents attend the meeting, their children will be enjoying age-appropriate activities headquartered within the convention center. The program will also include optional tours for the older participants.

Sponsorship Details:• Acknowledgment in the On-Site Pocket Guide


• Water bottle with company name and logo




Society of orthodontic educators’ receptionThis is an opportunity to sponsor a reception for a sub-commit-tee of the AAO’s Council on Education. The meeting will be held on Friday, May 15 as a full day program with a reception imme-diately following. The estimated attendance for this meeting and reception is 250 fulltime and part time faculty members.

Sponsorship Details:• Five minutes podium time to address the educators immedi-

ately following the conference and prior to the reception.

• Signage at the conference reception identifying your sponsorship.

• Mailing list of the conference attendees.




Monday night GalaThis sponsorship provides your company with maximum expo-sure at the podium during one of the AAO’s special evenings of entertainment.


signage


• Acknowledgment in the Preview Program and On-Site Pocket Guide



• 200 Monday Night Gala tickets for staff


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Advertising with Banners and Decals in the Convention Center To view simulated pictures online visit http://www.plantour.com/show/aao-annual-session-2015/branding-opportunities/

Convention Center banners • Company name/logo on designated convention center signage

Type of Banner Location Size Details Advertising Rate

Banner 109 Street Level North Lobby 40’ wide x 5’ tall Double Sided $10,000






Banner 205 Street Level Esplanade 36’ wide x 16’ tall Double Sided $25,000

Banner 207 Street Level Esplanade 30’ wide x 14’ tall Double Sided $20,000

Banner 208 Street Level Esplanade 48’ wide x 14’ tall Single Sided $20,000

Banner 305 Street Level South Lobby 40’ wide x 10’ tall Single Sided $12,000












Banner 512 North Hall Exhibit Level 12’ wide x 7’-6’’ tall Single Sided $5,000

Banner 513 North Hall Exhibit Level 38’ wide x 4’-6’’ tall Single Sided $5,000

Banner 603 South Concourse 144’’ wide x 111’’ tall Single Sided $5,000

Convention Center decals • Company name/logo on designated convention center signage

Type of Decal Location Size Details Advertising Rate

Escalator Decals 100 Upper North Lobby - Escalator Various 10 Surfaces $7,500

Escalator Graphics 611B South Lower Lobby - Escalator Various 6 surfaces x 13 $20,000

Escalator Runner 211 Street Level Esplanade - Escalator 12’’ wide x 240’’ tall 1 Runner $5,000

Stair Graphics 206B Street Level Esplanade - Stair 303’’ wide x 4.5’’ tall 16 risers $6,000

Stair Graphics 610B Lower South Lobby - Stair 120’’ wide x 5.75’’ tall 57 risers $18,000

Stair Graphics 206A Street Level Esplanade - Stair 117.5’’ wide x 4.5’’ tall 16 riser $5,000

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American Association of Orthodontists • 115th Annual Session | May 16-19, 2015 | San Francisco, California

Advertising/Sponsorship ContractSend Contract for Print Advertising to Jim Secretario at [email protected] or fax: 212-633-3820. Send Contract for Sponsorship to D.J. Haman at [email protected] or fax: 314.692.8178. Send ad files—proofs and final artwork—to Gail Gardner at [email protected].

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Printed Publication Advertising Please select your advertisement option/s below.

Exhibit Guide ad rate

Inside Front Cover* Full page, 4-color $4,530 Inside Back Cover Full page, 4-color $4,530

Outside Back Cover* Full page, 4-color $5,130 Inside Pages (random placement) Full page, 4-color $2,960 Inside Pages (random placement) 1⁄2 page, 4-color $2,020

*Sponsorship has already been Committed to for this Annual Session.

NOTE: All advertisers in the Exhibit Guide are required to place the following designator somewhere in their ads “Paid Advertising.”

Conference bag insert rate

One Conference Bag Insert per bag (limited insert spots). . . . . . $2,000

Sponsorship PackagesSome sponsorship packages include electronic and print advertising as listed below. Please select your advertisement option/s below.

Gold Bracket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25,000 • 2 Banner ads – in eBulletin email blasts (1 ad in 2 separate eBulltin blasts)

• 2 Full page ads – Exhibit Guide

Silver Bracket. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11,000 • 1 Banner ads – in eBulletin email blasts

• 1 Full page ad – Exhibit Guide

Bronze Bracket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,000 • 1 Full page ad – Exhibit Guide

branding Sponsorships Some sponsorship packages include print advertising as listed below. Please select your advertisement option/s below.

Conference Bags (1 Full page ad – Exhibit Guide) . . . . . . . . . . . . . $80,000 Lanyards* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40,000 International Reception* (1 Full page ad – Exhibit Guide) . . . . . . . $25,000

Lined Notepad with Pen . . . . . . . . . . . . . . . . . . . . . . . . . $20,000 Fun Run and Walk* . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000

Shuttle Bus Banners (1 Full page ad – Exhibit Guide) . . . . . . . . . . . . . . . $35,000 Seated Massage Therapy (1 Full page ad – Exhibit Guide) . . . . . . . $20,000

Excellence in Orthodontics Lunch* (1 Full page ad – Exhibit Guide) $50,000 New & Younger Member Reception (1 Full page ad – Exhibit Guide) $25,000 Featured Speaker Series Lectures (1 Full page ad – Exhibit Guide) $25,000 Cyber Café (1 Full page ad – Exhibit Guide) . . . . . . . . . . . . . . . . . $20,000 Opening Ceremonies (1 Full page ad – Exhibit Guide) . . . . . . . . . $140,000 Practice Transition Reception (1 Full page ad – Exhibit Guide) . . . . . $5,000 On-Site Pocket Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . $50,000 New Orthodontists/Residents’ Lunch (1 Full page ad – Exhibit Guide) $5,000

Residents’ Reception* (1 Full page ad – Exhibit Guide) . . . . . . . . . $25,000 Camp AAO (Children’s Program) . . . . . . . . . . . . . . . . . . . . $7,000

Society of Orthodontic Educators Reception* . . . . . . . . . . $5,000 Monday Night Gala*(1 Full page ad – Exhibit Guide) . . . . . . . . . . . $75,000

*Sponsorship has already been Committed to for this Annual Session.

Banners (Company name/logo on signage)

Banner 109 $10,000 Banner 110 $10,000 Banner 111 $10,000 Banner 112 $10,000 Banner 113 $10,000 Banner 114 $10,000 Banner 205 $25,000 Banner 207 $20,000 Banner 208 $20,000 Banner 305 $12,000 Banner 308 $5,000 Banner 310 $9,000

Banner 312 $15,000 Banner 313 $15,000 Banner 404 $20,000 Banner 406 $12,000 Banner 408 $5,000 Banner 409 $5,000 Banner 411 $5,000 Banner 412 $15,000 Banner 413 $15,000 Banner 512 $5,000 Banner 513 $5,000 Banner 603 $5,000

Decals (Company name/logo on signage)

Escalator Decals 100. . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,500 Escalator Graphics 611B . . . . . . . . . . . . . . . . . . . . . . . . $20,000 Escalator Runner 211 . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000 Stair Graphics 206B . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000 Stair Graphics 610B . . . . . . . . . . . . . . . . . . . . . . . . . . . $18,000 Stair Graphics 206A . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000

Name

Company

Address

City, State and Zip

Phone Fax

E-mail address

I have read and hereby agree to the Advertising/Sponsorship Contract Terms listed on page 14.

Advertiser/Sponsor Representative Signature

AAO Representative Signature


Advertising Policy

AAO Guidelines for Acceptance of Advertising

The following information applies to the Annual Session Exhibit Guide sponsorship opportunities and also to Annual Session conference bag inserts.

You must be an Annual Session exhibitor to advertise in any Annual Session publication or to participate in a sponsorship. Advertised products must conform to the AAO’s official Guide-lines for Acceptance of Advertising. The AAO reserves the right to

reject advertisements that do not conform to these guidelines. Copy for new advertisements must be submitted for review prior to the materials closing deadline. The advertising guidelines are listed within this publication. Reading notices and classified ads are not accepted. Space must be contracted in advance of published closing dates. Payment is due 30 days from the date of invoice. First-time advertisers must prepay until credit is es-tablished.

The AAO welcomes advertising in its publications as an impor-tant means of keeping the orthodontist informed of new and better products and services for the practice of orthodontics. Such advertising must be factual and provide useful product and service information. These standards apply to advertisements in The Bulletin, the American Journal of Orthodontics and Dentofa-cial Orthopedics (AJO-DO) and all Annual Session publications, advertising on AAO’s websites, and inserts for the Annual Ses-sion conference bags.

The publication of an advertisement is not to be construed as an endorsement or approval by the AAO or any of its subsidiaries, councils, committees or agencies of the product or service being offered in the advertisement unless the advertisement specifi-cally includes an authorized statement that such approval or endorsement has been granted. The fact that an advertisement for a product, service or company has appeared in an AAO publi-cation will not be referred to in collateral advertising.

The AAO reserves the right to accept or reject advertising at its sole discretion for any product or service submitted for publica-tion, regardless of whether it complies with these standards.

General requirements 1. All advertisements submitted for display in an AAO publica-

tion are subject to review by the AAO or its designees, and except as to the AJO-DO, must contain the following designa-tion: “Paid Advertising*” in a conspicuous size and location.

2. All advertisements should be relevant to, and effective and useful in, the practice of orthodontics. Products or services that are of interest to orthodontists or the dental profession may be considered for acceptance.

3. Advertisements must not be deceptive or misleading. All claims of fact must be fully supported and meaningful in terms of performance or any other benefit. The Association reserves the right to request additional information as needed.

4. Advertisements will not be accepted if they conflict with or appear to violate AAO policy, the AAO Principles of Ethics and Code of Professional Conduct or its Bylaws, or if the adver-tisements are deemed offensive in either text or artwork, or contain attacks of a personal, racial or religious nature. The AAO reserves the right to decline advertising for any product involved with a government agency challenge or denial of product marketing.

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AAO Guidelines for Acceptance of Advertising continued

5. By submitting advertising copy, advertisers certify that such copy and the advertised product(s) are in accord with ap-plicable government laws and regulations, such as equal opportunity laws and regulations covering new drug ap-plications and prescription drug advertising. For example, products that require approval by the U.S. Food and Drug Administration for marketing must receive this approval be-fore being eligible and must include “full disclosure” when required. It is the responsibility of the advertiser to conform to regulations of the FDA and all legal requirements for the content of claims made for products. Acceptance of advertis-ing in AAO publications is not to be construed as a guarantee that the manufacturer has complied with such laws and regulations.

6. Complete scientific and technical data, whether published or unpublished, concerning product safety, operation and use-fulness may, in the sole discretion of the AAO, be required.

7. The advertisement may cite, in footnotes, references from dental and other scientific literature provided the reference is truthful and is a fair and accurate representation of the body of literature supporting the claim made.

8. The following disclaimer shall be included in a conspicu-ous location in all AAO publications other than the AJO-DO: “*PAID ADVERTISING: Advertising in this publication repre-sents the opinions of the advertiser, and not the American Association of Orthodontists (AAO). The AAO has not verified, and is not under any duty to verify, any of the claims set forth therein. An independent determination as to the ac-curacy of the claims and statements should be made by the reader.”

9. Display advertising and classified advertising with respect to employment, purchase of practice, participation or any other contractual relationship with any dental care delivery mode or system may be accepted for publication only in the AJO-DO.

10. Alcoholic beverages and tobacco products are not eligible for advertising.

11. Books and electronic media are eligible for advertising, but a sample may be required in advance for review.

12. An AAO publication will accept advertisements from an accredited university or college-affiliated dental educa-tion course, either on a graduate level or on a continuing-education level, or by a national certifying board or specialty society recognized by the ADA.

13. The advertiser and the product or service being offered should be clearly identified in the advertisement. In the case of drug advertisements, the full generic name of each active ingredient will appear.

14. Advertising that simulates editorial content must be clearly identified as advertising. The word “advertisement” must be displayed conspicuously.

15. Guarantees may be used in advertisements provided the statements that are “guaranteed” are truthful and can be substantiated. However, no guarantee should be used with-out disclosing its conditions and limitations. When space or time restrictions preclude such disclosures, the advertise-ment must clearly reveal where the full text of the guarantee can be examined before purchase.

16. Advertisements must not quote the names, statements or writings of any individual, public official, government agency, testing group or other organization without their express writ-ten consent.

17. If evidentiary support for a claim required by these Guide-lines is not available (i.e., as to the AJO-DO), the advertiser must choose from among one of the following three options:

a. Maintain the advertiser’s wording, and place an asterisk after the claim or statement that will refer the reader to at least two published, peer-reviewed research articles that will be placed at the bottom of the advertisement.

b. Maintain the advertiser’s wording and, if no peer-re-viewed references are available, place an asterisk after the claim or statement that will refer the reader to the following statement that will be placed at the bottom of the advertisement: *Not yet verified by peer-reviewed research.

c. Change the wording of the advertisement to eliminate the unfounded claim or statement. (In some cases only specific phrases, adjectives or quantifiers may need to be deleted, as opposed to entire statements.)

18. When the deliberations between the AAO and an advertiser in the AJO-DO warrant, the editor-in-chief of the AJO-DO will make contact with the advertiser.

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AAO Guidelines for Acceptance of Advertising continued

Criteria for Substantiation of Comparative Claims The following Criteria for Substantiation of Comparative Claims provide guidance to advertisers on what constitutes “adequate substantiation,” and shall apply to the AJO-DO, and may, at the discretion of the AAO, apply to all other publications. The ulti-mate test is whether the claim, when viewed in the context of the advertisement as a whole, is false or materially misleading. Comparative advertisements may include the use of a competi-tor’s name and the description of a comparable product or ser-vice, including price, if the comparison is made in a manner that is not false or misleading.

1. Comparative claims relating to clinical safety or efficacy should be supported by results from at least one well-designed clinical study that directly compares the products. These studies should have been published in a peer-re-viewed journal. Additional studies may be required.

2. Comparative claims that include references to products and appliances being superior, the first or only in a specific market or product category, or claims concerning shorter treatment time, less discomfort, better treatment results, more biological or more stable must be substantiated. Such claims should be supported by results from at least two well-designed clinical studies that directly compare the products. These studies should have been published in peer-reviewed journals. Additional studies may be required.

3. Clinical studies should follow accepted principles of good study design (e.g., independent, blinded if appropriate, adequately powered, well-controlled [should normally in-clude a negative control, if ethical, to validate the study], randomized, prospective, etc.), and study subjects should be representative of the population for whom the product is intended.

4. Indices used to measure various clinical outcomes (e.g., gingival indices, plaque indices, radiographic indices, ABO Objective Grading System, etc.) should be reliable and repro-ducible, and should have been published in a peer-reviewed journal.

5. All available studies comparing the products or formulations in question should be submitted on request.

6. If other comparative studies give conflicting results, adver-tising claims will not be accepted unless they reflect these results.

7. Results should be both statistically analyzed and shown to be clinically meaningful.

8. Studies should analyze and compare the change in the mea-sured parameter for the test product vs. the change in that parameter for the compared product.

review ProceduresAll advertisements must be submitted to the Advertising Man-ager. The advertisements will then be reviewed by AAO staff, including the General Counsel and any review committee as may be established by the AAO. If an advertisement appears to meet the guidelines, but is questioned by the AAO on the basis that the advertisement fails to meet these Guidelines, the matter will be presented to any such review committee for decision. The review committee (and the editor in the case of the AJO-DO) will confer and render a decision.

If the advertising review committee is unable to agree on the acceptance of an advertisement, then a decision to accept or reject an advertisement may be deferred to the Executive Com-mittee of the Board of Trustees of the American Association of Orthodontists for further review at its next regularly scheduled meeting. A decision by the advertising review committee is final, or, if referred by the advertising review committee to the Board of Trustees Executive Committee, a decision by the Board of Trustees Executive Committee is final.

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Advertising/Sponsorship Contract Terms

Hotel Reservation Policy

I agree to pay the costs set forth above upon receipt of invoice. First-time advertisers must prepay until credit is established. I have read the American Association of Orthodontists Guidelines for Acceptance of Advertising, and represent that the advertising to be placed complies with the Guidelines. Cancellation of adver-tising will not be accepted after space reservation deadline. Con-tracts will be short rated to the actual rate earned on the basis of the AAO rates in effect at the time this Contract took effect.

You are guaranteed this rate for one full year from the date of this Contract, provided that advertising rates are subject to change without notice. (See advertising packet for additional contract terms.) You agree to indemnify and hold the American Association of Orthodontists harmless from all damages, includ-ing attorneys’ fees, arising from any breach of this Agreement by the advertiser.

hotel ServicesThe following policy was developed to assist AAO Annual Session exhibitors in securing appropriate hotel accommodations.

All exhibiting companies at the American Association of Ortho-dontists’ Annual Session are expected to use the AAO official housing company to secure room reservations for all employees registered for the Annual Session.

Accommodations for the Annual Session can be secured through OnPeak (AAO Hotel Services) after exhibit contract and deposit have been received.

If your company requires a block of 10 or more rooms, please send arrival/departure dates and hotel preference to OnPeak via e-mail to [email protected], Account Manager, Jennifer Ponstein, phone 312.321.7361.

hotel reservation PolicyExhibitors are allowed to hold a block of rooms equal to the ac-tual pick up for the previous year plus a maximum increase of 10%, unless they have increased their amount of exhibit space.

Shuttle bus informationThere will be shuttle buses for the AAO’s 2015 Annual Session between AAO-designated hotels and the convention center.

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Notes

Annual Sessions

2015

San Francisco, California, USA

May 15-19

Moscone Center

2016

Orlando, Florida, USA

April 29 - May 3

Orange County Convention Center

2017

San Diego, California, USA

April 21-25

San Diego Convention Center

2018

Washington DC, USA

May 3-8

Walter E. Washington Convention Center

2019

Los Angeles, California, USA

May 3-7

Los Angeles Convention Center

2020

Atlanta, Georgia, USA

May 1-5

Georgia World Congress Center

Winter Conferences

2016

Indian Wells (Palm Springs), California, USA

January 22-24

Hyatt Grand Champions Resort, Villas & Spa

2017

Fort Lauderdale, Florida, USA

February 10-12

Marriott Harbor Beach Resort & Spa

2018

Scottsdale (Phoenix), Arizona, USA

February 9–11

The Westin Kierland Resort and Spa

Future AAO Annual Sessions and Educational Offerings

invitation to advertise & sponsor

Documents