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Investor Presentation30 May 2017
Investor Presentation 30 May 2017
Disclaimer
2
This presentation has been prepared and issued by Otto (GmbH & Co KG) and is intended for
professional customers and institutional investors. The information in this presentation is
based on data obtained from sources considered to be reliable. No representations or
warranties, expressed or implied, are made by Otto (GmbH & Co KG) with regard to the
accuracy or the completeness of the information contained in this presentation and any liability
therefore (including in respect of direct, indirect or consequential damages) is expressly
excluded.
Further, the information given in this presentation contains predictions which are based on
current assumptions and forecasts. Such predictions are subject to known as well as unknown
risks, uncertainties and influences which may lead to a business development, final results and
a financial situation which deviate from those given in the estimates. Otto (GmbH & Co KG)
does not assume any obligation to update any forward-looking statements.
This presentation is for information purposes only. It is not intended to be and should not be
construed as an offer or solicitation to buy or sell any of the securities or issues mentioned in
this presentation.
Investor Presentation 30 May 2017
Agenda
1 The Otto Group at a glance
2 Financial review
3 Strategy and outlook
4 Summary
3 Investor Presentation 30 May 2017
The Otto Group is one of the world’s largest online retailers
Founded as the mail-order company “Otto Versand“ in 1949, the Otto Group has been a family business since its foundation
Today, the Otto Group consists of 123 major companies operating in more than 30 countries in Europe, North and South America and Asia
The Otto Group is divided into three strategic segments: Multichannel Retail, Financial Services and Services
Currently, the Otto Group employs approximately 50,000 people
The Otto Group is one of the largest online retailers worldwide
4 Investor Presentation 30 May 2017
5
1950s and 1960s
1970s
~2000s to present
1980s and 1990s
Foundation as a mail order business
Development of the segments
Financial Services and Services
Internationalisation of the Otto
Group
Transformation and innovation in
the e-commerce age
1949
Werner Otto established the “Otto
Versand” mail-order business
1950
The first catalogue is published
1969/74
Establishment of the Financial Services
segment with the foundation of Hanseatic
Bank and EOS Group
1972
Development of the Services segment with
the foundation of Hermes Versand
Services
1974-1998
Expansion to France, UK, the Netherlands,
Japan, Spain, Austria, Italy, Hungary,
Switzerland, USA
1987
Otto is the world‘s largest mail order
business
2010/2011
Internet sales exceeded catalogue sales for
the first time
2015
Dr. Michael Otto transfers majority stake to
Michael Otto Foundation
2016
Trend towards mobile commerce: Mobile
exceeds desktop traffic for the first time
2017
Alexander Birken takes over as 5th CEO in
the company’s history
Otto Group: A success story for more than 65 years
Werner Otto
(1949-1966)
Günther Nawrath
(1966-1981)
Hans-Otto Schrader
(2007-2016)
Dr. Michael Otto
(1981-2007)CEO Alexander Birken
(since 2017)
Investor Presentation 30 May 2017
More than 98% of the shares in Otto (GmbH & Co KG)
are owned by members of the Otto family and by the
Michael Otto Foundation
Dr. Michael Otto transferred his majority stake to the
“Michael Otto Stiftung”, a non-profit foundation, in 2015.
He continues to have influence through his position as
the chairman of the Foundation Board
As a family-run business, the Otto Group follows a long-
term oriented business strategy
The Otto family pursues a conservative dividend policy
Otto (GmbH & Co KG) serves both as holding company
and as the operating entity for OTTO, the Otto Group’s
company with the highest sales
6
Otto (GmbH & Co KG)
Otto family and Michael Otto Foundation (> 98%)
Multichannel
Retail
Financial
ServicesServices
OTTO Aktiengesellschaft
für Beteiligungen
GSV Aktiengesellschaft für
Beteiligungen
Ownership position of the Otto family
Investor Presentation 30 May 2017
7
Sustainability is part of the Otto Group’s core values
• Sustainability has been a guiding principle for the Otto Group since the 1980s
• Our family owners are also committed to sustainability with activities outside the Otto Group,
e.g. via the Michael Otto Foundation for Environmental Protection
Sustainability is a matter of conviction to our family owners
• Reconciling economic goals with social and ecological sustainability is a central part of the
shareholders’ mandate to the Executive Board
• All members of the Executive Board are incentivised to reach the Group’s Corporate
Responsibility targets
Corporate Responsibility is a top-management task
Investor Presentation 30 May 2017
Revenue by region 2016/17
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Germany
61.5%
Europe(excl. Germany /
Russia)
19.8%
Asia and other
regions
1.9%
Russia
2.1%
North
America
14.6%
Besides Germany, the Otto Group is present in more than 30 countries
International market presence
The international setup provides important diversification benefits
The Group includes 123
major companies and is
present in over 30 countriesLargest online shop for fashion
and lifestyle in Germany (otto.de)
More than 100 venture
capital investments
Investor Presentation 30 May 2017
Multichannel Retail
A diversified business: The Otto Group is a globally active group of retailers and retail-related service providers
Services(Logistics, procurement and other
retail-related services)(E-Commerce, catalogue sales and retail stores)
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Financial Services(Receivables management,
innovative financial services)
Investor Presentation 30 May 2017
Multichannel Retail
Domestic and foreign retailers with three
distribution channels: e-commerce,
catalogue and over-the-counter retail stores
Product range includes fashion, shoes and
lifestyle articles, furniture and home
accessories, toys as well as electronics,
sports and leisure goods
Broad brand portfolio with diversification
across countries, customer groups and price
ranges
E-Commerce is the main growth driver
Financial figures for the segment
10
In mEUR 2016/17 2015/16
Revenue 9,819 9,588
EBITDA 403 433
EBITDA margin 4.1% 4.5%
Investor Presentation 30 May 2017
E-Commerce is the main growth driver
In FY 2016/17, the Group significantly increased online revenues by 10% on a like-for-like
basis. E-commerce revenues now stand at 7 billion EUR
E-Commerce is by far the most important distribution channel of the Otto Group,
representing 71% of the Group‘s retail revenues in FY 2016/17. The operating entity OTTO
(otto.de) generates over 90% of its overall revenues online
Strong trend towards mobile commerce: Mobile already accounts for more than 50% of
traffic at the Otto Group’s online shops
Revenue by distribution channel in the Multichannel Retail segment
11
E-Commerce
Catalogue
OTC retail
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17
38%31%
44%
35%
28% 24% 20%
57%48% 53%
43%
61%65%
68%
15% 12%13% 12% 11% 11% 12%
71%
16%
13%
Investor Presentation 30 May 2017
Financial Services
Comprises retail-related financial services with a
focus on debt collection and receivables
management
Segment mainly characterised by the EOS Group
In addition, minority shareholdings in Hanseatic
Bank and Cofidis Group, which specialise in
consumer credit
The Financial Services segment is largely
independent of the Multichannel Retail segment.
More than 95% of revenues are generated with
customers outside the Otto Group
Financial figures for the segment
12
In mEUR 2016/17 2015/16
External revenue 732 678
EBITDA 320 233
EBITDA margin 43.7% 34.4%
Investor Presentation 30 May 2017
The Financial Services segment is dominated by the EOS Group, an international leader in receivables management.
EOS Group: International presence in more than 25 countries
13
Established by the Otto Group
in 1974 as Deutscher Inkasso-
Dienst (DID)
The company operates under
the EOS brand since 2000
Presence in more than 25
countries via 60 operating
companies
More than 20,000 B2B
customers worldwide trust in
the EOS Group
EOS’ core business is receivables management. Its services include the purchase of non-performing receivables,
fiduciary debt collection and business process outsourcing
Target industries are the banking sector, utilities and the telecommunications market, as well as the public sector,
real estate, mail order and e-commerce
For many years the EOS Group has continuously maintained an “A” rating from rating agency Euler Hermes
Investor Presentation 30 May 2017
Services
Service providers specialising in logistics, mainly
operated under the Hermes brand
Focus on parcel distribution and 2-man-
handling. In addition, further services along the
value chain from procurement to fulfilment
In Germany, Hermes is the largest alternative to
Deutsche Post in the field of home delivery to
private customers and has over 14,000
franchised parcel shops
International market presence with logistics
providers in the UK, France and Russia
Financial figures for the segment
OTTO International
14
In mEUR 2016/17 2015/16
External revenue 1,961 1,838
EBITDA 90 60
EBITDA margin 4.6% 3.3%
Investor Presentation 30 May 2017
Agenda
1 The Otto Group at a glance
2 Financial review
3 Strategy and outlook
4 Summary
15 Investor Presentation 30 May 2017
16
Highlights of financial year 2016/17
EBT in mEUREBITDA in mEURRevenues in mEUR
12,104
2015/16
12,512
2016/17
Growth at constant
scope of consolidation:
+5%
+3.4%
639
730
2015/16 2016/17
+14.3%
5% like-for-like growth exceeds target
Turnaround completed with positive results on all earnings levels
Strong improvement in profitability
187
2015/16
262
2016/17
+40.1%
Investor Presentation 30 May 2017
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Key drivers for FY 2016/17 performance
Strong
performance of
key
subsidiaries
across all three
segments
Growth rates of the largest group companies:
Divesture of 3SI Commerce (legacy 3 Suisses retail business) successfully
completed
• In Multichannel Retail:
• In Financial Services and Services:
+6%
+11% +5%
+6% +11%
Strong growth
in e-commerce
and mobile
commerceStrong shift towards mobile commerce: First year with more traffic from
mobile devices than desktop computers
E-Commerce revenues grow by 10% on a like-for-like basis and reach 7.0 bn EUR
1
2
Continued
active portfolio
management
3
Continued focus on companies with sustainable future prospects going forward
Investor Presentation 30 May 2017
The key credit ratios show the Otto Group’s financial solidity
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2016/17 2015/16
Net financial debt* (in mEUR) 1.432 1.317
F
Net financial debt / EBITDA* 2.0x 2.2x
Net financial debt / Equity* 1.1x 0.9x
Equity / Total assets (in %)* 17.5 21.4
Discontinuation of French activities and continued investments key drivers behind increase in debt
Net debt / EBITDA ratio improved due to increase in profitability
Equity ratio affected by increase in pension obligations due to fall in interest rates
Improvement in Net debt / Equity ratio targeted for the medium term
* All figures in “FS@equity“ view (Financial Services segment accounted for at equity) in order to allow comparability with pure retail and service peers
Investor Presentation 30 May 2017
Key figures over time
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The Otto Group has shown stable and profitable growth for many years…
Figures based on the most current financials as published in the
Otto Group’s Annual Reports. No restatements of prior years.
3SI Commerce
discontinued
*
…and has been able to keep key ratios relatively stable despite restructurings over the past years.
Investor Presentation 30 May 2017
Diversified maturity profile Access to a wide range of funding sources
-
100
200
300
400
500
2017 2018 2019 2020 2021 2022 2023 2024-2034
Diversification of funding sources and a balanced maturity profile are key to the Otto Group’s financing strategy
Access to a variety of funding sources, including a large and diversified bank group and a proven track record of
issuance in the capital markets
Well diversified maturity profile
Financial mix: Medium and long-term loans, ABS, commercial paper as well as longer term bond issues
Strong liquidity buffer: More than 1 bn EUR in committed credit lines (large majority undrawn)
20
Long-term Capital Market Debts
(Bonds)
Short-term Capital Market
Debts (incl. CP)
Long-term bank loans
Short-term bank loans
Other
Split of drawn financial debt as of 28 Feb 2017Maturities of long-term debt (excl. short-term drawings and commercial paper) as of 28 Feb 2017
Investor Presentation 30 May 2017
Agenda
1 The Otto Group at a glance
2 Financial review
3 Strategy and outlook
4 Summary
21 Investor Presentation 30 May 2017
Outlook: The strategic priorities for the medium term are clearly defined
Expect further growth at sustained profitability
Clear focus on e-commerce as main growth driver
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Continued active portfolio management, potentially further targeted disposals
Growth and investments across all three segments:
Multichannel Retail: Focus on platforms/ecosystems (otto.de, Aboutyou) and
brands/verticals (Bonprix, C&B, Witt)
Financial Services: Focus on debt collection and receivables portfolios (EOS)
Services: Focus on parcel distribution and 2-man-handling (Hermes)
Investor Presentation 30 May 2017
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2
3
4
Agenda
1 The Otto Group at a glance
2 Financial review
3 Strategy and outlook
4 Summary
23 Investor Presentation 30 May 2017
Summary: Key investment considerations
Commitment from
family owners
Diversification
Market leadership in
strong growth sector
Financial solidity
Long-term orientation
Family-owned company with a long tradition, a history of stable
management and family owners that are committed to the business
Diversification across countries, segments, brands, product ranges
and customer groups. Active portfolio management ensures strategic
coherence
Among the world’s largest online retailers, ideally positioned to benefit from
the growth of the e-commerce sector across all three segments
Solid financial profile, supportive bank group, ample liquidity and proven
access to the capital markets
Long-term orientation of the owners allows investments in infrastructure
and innovations, which will be the basis for future growth
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Innovation and
transformation
Track record of anticipating trends and launching innovations. Successful
transformation from catalogue to e-commerce business
Investor Presentation 30 May 2017
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In case of questions, please contact:
Otto (GmbH & Co KG)
Werner-Otto-Straße 1-7
22179 Hamburg
www.ottogroup.com
Contacts
Investor Presentation 30 May 2017