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1.9.2010 Investor presentation 2Q 2010 1 Contents Investment highlights and update 2 Investment Highlights 3 Strategy 14 Internal Profit Improvement Measures 18 Financial Targets 20 2Q 2010 Results & Outlook 33 Price Development 35 Dividend 38 Investments Funding and debt information 41 Divestments 42 Funding and Debt 49 Credit Facilities 50 Rating History General presentation 51 General Info 58 Business Portfolio 67 Operations 73 Deliveries 75 Sourcing 83 Owners 86 Market Position

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  • 1.9.2010Investor presentation 2Q 20101

    Contents

    Investment highlights and update2 Investment Highlights3 Strategy14 Internal Profit Improvement Measures18 Financial Targets20 2Q 2010 Results & Outlook33 Price Development35 Dividend38 InvestmentsFunding and debt information41 Divestments42 Funding and Debt49 Credit Facilities50 Rating History

    General presentation51 General Info58 Business Portfolio67 Operations73 Deliveries75 Sourcing83 Owners86 Market Position

  • 1.9.2010Investor presentation 2Q 20102

    Investment Highlights

    • Strong core in high-quality cartonboards– M-real the European market leader in folding boxboard– Good growth potential

    • Turn-around in profitability

    • Significant net debt reduction in recent years

    • Strategic review ongoing– M-real the forerunner in paper merchanting and coated papers industry

    restructuring in Europe– Asset divestments– Extensive cost savings and cash flow improvement programmes

  • Strategy

  • 1.9.2010Investor presentation 2Q 20104

    Consistent Strategic Direction Since 2006

    • Cartonboards for consumer packaging

    the strategic core business

    • Divestment of underperforming paper

    businesses

    • Major cost savings through complexity

    reduction

    • Responsible and proactive approach to

    increase prices

  • 1.9.2010Investor presentation 2Q 20105

    Packaging Is One of the Biggest and FastestGrowing Businesses in the World

    • One of the most important well-beingdrivers in the world

    • Product safety issues are crucial

    • Branding and information sharingincreasingly important

    • Criticism against bad packagingincreasing

    Flexible plastics

    20 %

    Metal15 %

    Glass7 % Others

    6 %

    Board31 %

    Rigid plastics

    21 %

    Sources: Pira & M-real

    Global Packaging Market ($634 Billion)

    Virgin fibrecartonboard ~7% of total

  • 1.9.2010Investor presentation 2Q 20106

    Several Megatrends Supporting GoodPackaging

    • Demand for good packaging heavily increasing

    • Good packaging is environmentally sustainable– Made out of renewable raw material and recyclable– High energy self-sufficiency in production– Low carbon footprint– Lightweight

    • Good packaging is safe– Durable– No migration– Good printing surface

    • Good packaging is economical

  • 1.9.2010Investor presentation 2Q 20107

    Virgin Fibre Board Is the Best Example of GoodPackaging – Lowest Carbon Footprint

    • Virgin fibre based lightweight cartonboards the most environmentally sound packaging material

    • Wood fibre based products replace non-renewable materials like plastic and aluminium

    • Virgin fibre board replaces also recycled fibre based packaging materials

    0

    2000

    4000

    6000

    8000

    10000

    12000

    14000

    M-real's CartaSolida

    HDPE PET PLA (Biobasedpolymer)

    Aluminium

    kg/to

    nne

    Source: M-real and Sustainable Packaging Coalition - SPC

    Cartonboard has the lowest carbon footprint

  • 1.9.2010Investor presentation 2Q 20108

    Watch Your Weight!

    For an order of 50.000 sheets (520 x 720 mm) you will need 18.720 m2 of board:

    ~13 mNm CD stiffness, ~500 µm thickness

    M-real lightweight paperboardAverage

    FBB(folding boxboard)SBB

    (solid bleached board)WLC(white lined chipboard)

  • 1.9.2010Investor presentation 2Q 20109

    M-real Targets Growth in Its Core Business Packaging

    • Huge growth potential in wood fibre based packaging applications when replacing non-sustainable packaging materials

    • M-real a strong producer of virgin fibre based cartonboard and white top linerboard as well as packaging related speciality papers

    • Access to wood raw material, superior fibre knowhow and pulp self-sufficiency M-real’s important competitive advantages

  • 1.9.2010Investor presentation 2Q 201010

    M-real Well Equipped for Expansion of Cartonboard Business

    • Excellent potential to increase the output of current machines with modest investments

    – Significant amount of excess pulp currently

    • Potential capacity expansion implemented in a way that is not disturbing demand-supply balance

    • Investigations ongoing to benefit growth potential in Russia, Eastern Europe or Asia

    – Alone and together with the best selected local partners

  • 1.9.2010Investor presentation 2Q 201011

    M-real Strategic Review- M-real’s Response to the Changes in Business Environment

    • In March 2006, M-real's Board of Directors initiated a strategic review

    • M-real was the first major paper company to emphasize the need forindustry consolidation and extensive restructuring

    • M-real took the leading role in European paper merchantingrestructuring in 2007

    • M-real also took the leading role in European coated paper industry restructuring in 2008

    • Extensive internal profit improvement programmes

  • 1.9.2010Investor presentation 2Q 201012

    Strategic Review of the Paper Business Proceeds

    • M-real in strong position in participating restructuring of the European uncoated fine paper business

    • M-real Zanders is a leading European speciality paper producer

    • Potentially, also separate divestments of the non-profitable units

  • 1.9.2010Investor presentation 2Q 201013

    M-real the Forerunner in Re-Engineering of European Paper and Board Industry

    Most extensive efficiency improvements in European paper and board industry

    2006-2010

    Divestment of Map Merchant Group 2007

    Divestment of Graphic Papers,2008

    New Metsä-Botnia ownership structure and divestment Uruguay pulp mill

    2009

    Need of structural changeAnd new strategic direction

    2005

    Pulp self-sufficiency2008

  • Internal Profit Improvement Measures

  • 1.9.2010Investor presentation 2Q 201015

    Main 2010 Profit Improvement Measures

    • Profit improvement measures announced in December 2009– Permanent closure of Alizay pulp mill– EUR 22 million investment at Husum mill to improve its energy efficiency– New EUR 20 million internal profit improvement programme covering all M-real’s

    business areas– Closures of two speciality paper machines in Reflex mill– The streamlining of the organizations in both Gohrsmühle and Reflex mills

    • Total result improvement EUR 80 million

    • Expected result improvement EUR 40 million in 2010

  • 1.9.2010Investor presentation 2Q 201016

    2010 Result Expected to Be Boosted by100 M€ Due to Own Measures

    Cumulative

    Profit impact vs. 2009, m€total target 2010 2011

    1 Profit improvement programme 2010 80 40 802 Rollover impact of 2009 programme 60 50 603 Rollover impact of 2008 programme 20 10 20

    Total 160 100 160

  • 1.9.2010Investor presentation 2Q 201017

    M-real Is a Responsible Company

    Completed closures in 2007– Sittingbourne: coated fine paper 210 ktons/a– Gohrsmühle PM6 and PM7: coated fine paper 100 ktons/a– Wifsta: uncoated fine paper 175 ktons/a– Tako BM2: folding boxboard 70 ktons/a

    Closures in 2008– Kangas PM2: coated magazine paper 100 ktons/a – Lielahti: BCTMP 105 ktons/a

    – New Thames: uncoated fine paper (divestment, grade conversion) 230 ktons/a

    Closures in 2009– Hallein paper mill: coated fine paper 310 ktons/a – Gohrsmühle: standard coated fine paper * 250 ktons/a

    Closures in 2010– Two machines in Reflex: Speciality paper 80 ktons/a– Alizay pulp mill: Chemical pulp 310 ktons/a

    Total paper capacity 1 465 ktons/a Total board capacity 70 ktons/a Total pulp (incl. BCTMP) capacity 415 ktons/a

    *In Gohrsmühle the speciality paper and uncoated fine paper reel and folio sheet production expanded after the discontinuation of the standard coated fine paper production.

  • Financial Targets

  • 1.9.2010Investor presentation 2Q 201019

    Financial Targets

    • ROCE target set at a minimum of 10% on average over the business cycle• Net gearing not to exceed 100%

    Minimum ROCE 10%* Maximum net gearing 100%

    * Excluding non-recurring items

    13,5%

    6,2%

    2,1%1,6%0,5%0,9%2,8%

    -0,5%

    -5,6%

    7,3%10,2%

    7,6%

    99 00 01 02 03 04 05 06 07 08 091-2

    Q10

    Minimum target 10%

    184%

    119%137%

    82%95%

    126%99%90%84%89%83%

    145%

    99 00 01 02 03 04 05 06 07 08 092Q

    10

    Target max. 100%

  • 2Q 2010 results and Outlook

  • 1.9.2010Investor presentation 2Q 20102121

    Key Events in 2Q 2010

    • Good profitability trend continued

    • M-real’s market leadership in FBB strengthened further in Europe

    • Demand continued strong and M-real announced new price increases

    • M-real announced to redeem the remaining part of the 2010 bond from the market

    • Paper business profit improvement programme proceeded as planned

    – Reduction of 220 jobs at M-real Zanders

    – MoU to partially divest the Reflex mill to Metsä Tissue

    – Permanent closure of Alizay pulp mill in July

  • 1.9.2010Investor presentation 2Q 201022

    623 585 618 606

    859 829 826722

    602 676

    250

    500

    750

    1000

    I II III IV I II III IV I II

    Sales Operating result excl. non-rec. itemsM€ M€

    M€

    Result before taxes excl. non-rec. items

    Good Profitability Trend From Summer 2009

    20092008

    -65

    714-22

    -70

    3-1

    -51

    39 43

    -75

    -50

    -25

    0

    25

    50

    I II III IV I II III IV I II

    -21 -36 -34

    -87

    15-15

    -70-83-62

    24

    -100

    -75

    -50

    -25

    0

    25

    I II III IV I II III IV I II

    2010

  • 1.9.2010Investor presentation 2Q 201023

    Working Capital Increased 71 M€ in 1H 2010

    • Working capital increased due to accelerating business activity and fast increasing prices

    – About 15% higher production volume and 15% higher average price (incl. pulp) vs. 1H 09

    • Thanks to own actions ONWC* rotation has improved almost 10%– From 84 days to 77 days on average

    • Main ONWC increase has materialized and it is targeted to be reduced in 2H – Volume growth stabilizing

    – Shortening of payment terms for customers the main reduction measure

    * ONWC defined as accounts receivable and inventories less accounts payable

  • 1.9.2010Investor presentation 2Q 201024

    Heavy Measures in Underperforming PaperBusinesses Proceeding as Planned

    Alizay

    • Closure of the pulp mill completed in July

    • Measures to improve the paper mill’s profitability continue

    – Further focus on high value added products

    – Increased production volumes– Price increases

    Zanders

    • Headcount reduction of 220 employees

    • Expected annual profit improvement 18 M€ fully from 2011

    • Zanders to continue development of new packaging related speciality grades

    • Implementation of Paper Park concept at Reflex

    – Partial divestment to Metsä Tissue– Other potential partners

  • 1.9.2010Investor presentation 2Q 201025

    M-real Continues Showing Market Leadership in Price Increases

    • Average 2Q FBB price about 5% and liner 8% higher vs. end last year– Slight increase in average price expected in 3Q

    • WFU price increased in excess of 10%– Average price continues to increase during 3Q

    • Speciality papers prices about 4% higher – Slight increase in average price expected in 3Q

    • In all businesses price increases continue to cover increased fibre costs

  • 1.9.2010Investor presentation 2Q 20102626

    • M-real’s FBB market leadership strengthened further in Europe

    • Profitability improved by increased delivery volumes, implemented price increases and weaker euro

    • Profitability weakened mainly by the stevedore strike in Finland

    • Demand continues strong in 3Q 2010. Somewhat more maintenance standstills in 3Q according to normal annual plan

    • Long delivery times and fully booked capacity in FBB a challenge for daily business

    • Actions to increase prices and shorten payment terms in process

    39 38

    0

    10

    20

    30

    40

    EBIT, excl non-recurring itemsM€

    257310

    0

    100

    200

    300

    400

    1Q 2010 2Q 2010

    SalesM€

    1Q 2010 2Q 2010

    Consumer Packaging’s Profitability Remained Strong

  • 1.9.2010Investor presentation 2Q 20102727

    • Result was hurt by investment standstill in Husum as well as maintenance standstills, strikes and short fibre pulp availability problems in Alizay

    • Profitability improved due to implemented price increases

    • Demand seems to continue strong in 3Q 2010

    • Actions to increase prices and shorten payment terms in process

    • If ongoing efficiency measures are not sufficient new actions will be introduced in Alizay

    Office Papers Result Weakened Mainly Due to Standstills

    0

    -4

    -20

    -10

    0

    10

    20

    EBIT, excl non-recurring itemsM€

    160 153

    0

    50

    100

    150

    200SalesM€

    1Q 2010 2Q 2010

    1Q 2010 2Q 2010

  • 1.9.2010Investor presentation 2Q 20102828

    Speciality Papers’ Loss Narrowed Further Despite High Pulp Price

    • Profitability improved by implemented price increases and weaker euro

    • Result was hurt by higher pulp price as well as decreased delivery volumes due to short fibre pulp shortage

    • Demand expected to remain stable and delivery volumes to increase in 3Q

    • Actions to increase prices and shorten payment terms in process

    • Profit improvement trend started in summer 2009 expected to continue thanks to own measures

    -6 -5

    -20

    -10

    0

    10

    20

    EBIT, excl non-recurring itemsM€

    82 80

    0

    25

    50

    75

    100SalesM€

    1Q 2010 2Q 2010

    1Q 2010 2Q 2010

  • 1.9.2010Investor presentation 2Q 20102929

    Market Pulp and Energy’s Positive Profitability Trend Continued

    • Profitability improved by increased pulp price and higher delivery volumes

    • Profitability negatively impacted by Husum investment standstill

    • Good results from own special measures in Kaskinen and Hallein

    • Availability of short fibre pulp in the global market improving but is still tight

    • Average pulp price expected to be higher in 3Q

    917

    -20

    -10

    0

    10

    20

    EBIT, excl non-recurring itemsM€

    95126

    0

    50

    100

    150SalesM€

    1Q 2010 2Q 2010

    1Q 2010 2Q 2010

  • 1.9.2010Investor presentation 2Q 201030

    Main Recent Steps in M-real and Sappi Cooperation

    • Increased pulp deliveries from Husum and Kaskinen to Sappi

    • M-real bought Kangas real estate in Finland to develop the property for non-industrial purposes for 13 M€

    • M-real sold graphic paper patents which are not needed in M-real’s future business for 7 M€

    • M-real decided supported by Sappi to modernise the Äänekoski paper sheeting operations

  • 1.9.2010Investor presentation 2Q 201031

    Current Focus Areas

    • Price increases in all main grades

    • Completion of improvement measures in underperforming paper units

    • ONWC reduction focusing mainly on shortening payment terms for customers

    • Development of cartonboard business

    • Paper business strategic review

  • 1.9.2010Investor presentation 2Q 201032

    Positive Development Expected to Continue

    • M-real’s 3Q 2010 operating result

    excluding non-recurring items expected to

    improve from 2Q 2010

  • 1.9.2010Investor presentation 2Q 201033

    EUR / tn Three month moving average

    Folding Boxboard Market Price in Europe2000 – 6/2010

    Source: M-real

    400

    600

    800

    1000

    1200

    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

  • 1.9.2010Investor presentation 2Q 201034

    EUR / tn

    Paper and Pulp Market Price in Europe1998 – 6/2010

    Coated fine paper (100 g)

    Uncoated fine paper (B-copy, 80 g)

    Softwood pulp NBSK

    Coated magazine paper LWC (60g)

    Source: Foex, ReutersEUR/USD

    EUR/USD

    400

    500

    600

    700

    800

    900

    1000

    1100

    1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100,8

    0,9

    1

    1,1

    1,2

    1,3

    1,4

    1,5

    1,6

    1,7

  • Dividend

  • 1.9.2010Investor presentation 2Q 201036

    Dividend Policy

    • Future dividends will take into account the need to achieve and maintain sufficient financial flexibility

    • The Company remains committed to an attractive and competitive dividend

    M-real's dividend policy is stable and rewarding to shareholders, and aims at paying a dividend of at least 1/3 of the Company's EPS on average over the business cycle, nonetheless taking into account the Company's gearing target

  • 1.9.2010Investor presentation 2Q 201037

    0,50

    1,09 1,13

    1,85

    0,460,30

    -0,79

    -1,58

    -1,09

    0,26 0,37 0,380,51 0,51 0,51

    0,25 0,00 0,00

    -0,59

    -1,21

    -0,25-0,430,23 0,060,060,14 0,12 0,12

    0,0%

    4,3%

    0,0%1,3%1,4%

    2,1%2,8%3,3%

    4,1%

    5,6% 5,5%6,9%

    8,6%

    7,2%

    -2

    -1,5

    -1

    -0,5

    0

    0,5

    1

    1,5

    2

    2,5

    3

    1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

    € pe

    r sha

    re

    -8 %

    -6 %

    -4 %

    -2 %

    0 %

    2 %

    4 %

    6 %

    8 %

    10 %

    12 %

    Div

    iden

    d yi

    eld,

    %

    Earnings per share Dividend per share Dividend yieldDividend yield calculated from annual average B-share volume weighted price

    Dividend Yield

  • Investments

  • 1.9.2010Investor presentation 2Q 201039

    Capital Investments

    -1 500

    -1 000

    -500

    0

    500

    1 000

    1 500

    2 000

    2 500

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    E

    Mill

    ion

    Disposals

    Acquisitions

    Capitalexpenditure onfixed assets

    Capital Investments about 70 m€ in 2010

    *Indicative level for 2010

  • Funding and debt information

  • 1.9.2010Investor presentation 2Q 201041

    Significant Divestments- EUR 3.4 billion in assets divested since 2001

    2004 Metsä Tissue 570

    2002 Papierfabrik Albbruck 235

    2001 MD Papier 300

    2001 Noviant (19%) 41

    3,387

    Year Divestiture Enterprise Value

    EUR millions

    2005 Savon Sellu 20

    2005 Forestia (95%) 163

    2005 Botnia (8%) 164

    2007 Botnia (9%) 2402007 Folding carton plants 602007 Map Merchant Group 3822008 New Thames mill 82**2008 100 000 B2 shares in PVO 802008 Graphic Papers 750

    * Cash portion

    **Incl. pension liabilities

    2009 Metsä-Botnia’s Uruguayn operations 300*

  • 1.9.2010Investor presentation 2Q 201042

    Loans and Interest Rate

    At the end of 2Q 2010• Average maturity of long term loans 2,9 years• Average interest rate of loans (including derivatives) 5,5 %• Interest rate maturity of loans (including derivatives) 9,6 months

    • Of the loans about 79 per cent was subject to variable interest rates and 21 per cent to fixed interest rates

  • 1.9.2010Investor presentation 2Q 201043

    Total 1 222 m€ 30.6.2010

    Long-term Interest Bearing Liabilities

    4 %4 %2 %6 %

    19 %

    65 %

    MTN ProgrammeBondsPension premium loansLoans from financial institutionsFinance leasesOther interest bearing liabilities

  • 1.9.2010Investor presentation 2Q 201044

    Short term interest bearing liabilities

    Total 114 m€ 30.6.2010

    Short-term Interest Bearing Liabilities4 %

    96 %

    Metsäliitto GroupShort-term bank loans and other

  • 1.9.2010Investor presentation 2Q 201045

    Interest bearing net liabilities 31.12.2003Interest Bearing Net Liabilities 30.6.2010

    • Long-term 1 222• Short-term 114Total interest bearing liabilities 1 336

    • Liquidity and other interest bearing receivables 491

    • Interest bearing net liabilities 845

  • 1.9.2010Investor presentation 2Q 201046

    The Financial Structure Has Improved Consistently And Is on Sound Basis

    • M-real redeemed early the entire 400 M€eurobond due in Dec. 2010

    • M-real drew 135 M€ in pensions loans with ten year maturity in June

    – Undrawn portion of pension loans 144 M€

    • Strong liquidity at about 400 M€ currently

    • Net debt 845 M€ at end 2Q

  • 1.9.2010Investor presentation 2Q 201047

    Long-term Interest Bearing Liabilities 30.6.2010

    12394

    160

    600

    127

    18 18

    81

    0

    100

    200

    300

    400

    500

    600

    700

    2010 2011 2012 2013 2014 2015 2016 >2 016

    EUR, million

  • 1.9.2010Investor presentation 2Q 201048

    Liquidity

    M€Committed credit facilitiesLiquid funds

    0

    200

    400

    600

    800

    1000

    1200

    1400

    I/09 II/09 III/09 IV/09 I/10 II/10

  • 1.9.2010Investor presentation 2Q 201049

    Debt Programs

    The following table sets forth the significant debt securities issued and outstanding of M-real as at June 30, 2010:

    Average

    Long-term borrowings Total amount Outstanding Interest Rate Maturity

    USD 350 million Private Note Issue USD 350 USD 224 5.8% (1) 2012–2014

    EUR 500 mil lion Bond Issue EUR 500 EUR 500 7.0% (1) 2013

    EUR 400 mil lion Bond Issue EUR 400 EUR 90 5.9% (1) 2010

    Global Medium-Term Note Program EUR 1 500 EUR 192 million private placements EUR 52 3,1 % 2011

    EUR 132 mil lion bilateral loans EUR 132 EUR 132 1,4 % 2010–2013

    EUR 30 mil lion finance leases EUR 30 EUR 30 4,9 % 2010–2014

    EUR 370 mil lion pension loans EUR 370 EUR 222 5.4% (1) 2010–2020

    Short-term funding programmes

    EUR 350 mil lion domestic CP-program EUR 350 EUR 0 – –

    EUR 150 mil j. Belgian CP-program EUR 150 EUR 0 – –

    Average interest rate of all M-real Group interest bearing liabilities including interest rate derivatives per 30.6.2010 is 5,5 %.

    The following table sets forth M-real´s principal long-term liquidity reserves as at June 30, 2010:

    Average Liquidity reserves Total amount Outstanding Interest Rate Maturity

    Pension loan facilities EUR 370 EUR 222 5.4% (1) -

    (1) The average interest rates take into account outstanding interest rate swaps and amortised arrangement fees.

    (currency in millions)

    (EUR in millions)

  • 1.9.2010Investor presentation 2Q 201050

    Ratings’ History2000

    S&P: Short term ratings lowered to A3, Long term ratings placed to credit watch negativeMoody’s: Long and short term ratings outlook changed from stable to negative

    2001S&P: Long term ratings lowered to BBB-,stable outlookMoody’s: Long and short term ratings lowered to Baa3/P3, negative outlook

    2003S&P: Downgrade to BB+, stable outlookMoody’s: Downgrade to Ba1, negative outlook

    2004S&P: Outlook changed from stable to negative, ratings affirmedMoody’s: Downgrade to Ba2, stable outlook

    2005S&P: Downgrade to BB, stable outlookMoody’s: Outlook changed from stable to negative,

    ratings affirmed2006

    S&P: Downgrade to BB-, negative outlookMoody’s: Downgrade to Ba3, negative outlookMoody’s: Downgrade to B2, negative outlookS&P: Downgrade to B+, negative outlook

    2007Moody’s: Downgrade to B3, negative outlookS&P: Downgrade to B, negative outlookS&P: Downgrade to B-, stable outlook

    2008S&P: Outlook to negative

    2009S&P: Downgrade to CCC+, negative outlook Moody’s: Downgrade to Caa1, outlook negative

    2010S&P: Outlook to stableMoody’s: Outlook to stableS&P: Upgrade to B-, stable outlookMoody’s: Upgrade to B3, positive outlook

  • General presentation

  • 1.9.2010Investor presentation 2Q 201052

    M-real in Brief

    • Annual sales about EUR 2.5 billion.• Approximately 4,900 employees.• Present in over 70 countries.• 13 production units in 5 European

    countries.• Part of Metsäliitto Group and listed on

    the NASDAQ OMX Helsinki Ltd.• Metsäliitto Group is one of the largest

    forest industry groups in the world, owned by a cooperative of 130.000 private Finnish forest owners.

    Consumer Packaging 40%Paper 40%Market pulp and energy 20%

    Sales breakdown 2009

  • 1.9.2010Investor presentation 2Q 201053

    Offering for Consumer Packaging, Communications and Advertising

    • Cartonboards and white-top kraftliners for packaging beautycare, healthcare, cigarettes, food, consumer durables etc.

    • Graphic boards e.g. for book covers, postcards, greeting cards, CD or DVD covers

    • Office papers from high-volume copying and printing to high-quality color presentations

    • Speciality papers for advertising and corporate materials,flexible packaging, creative designs, labeling, self-adhesive laminates and for wallcovering industry

  • 1.9.2010Investor presentation 2Q 201054

    M-real’s Customers

    Office product resellers

    Publishers

    Brand owners

    Printers and converters

    Advertising and design agencies

    Office paper users

    Paper merchants

  • 1.9.2010Investor presentation 2Q 201055

    17 %

    32 %

    12 %

    9 %

    12 %

    6 %

    9 %3 %

    Paper PulpPaperboard PackagingTissue Mechanical Forest ProductsMerchanting Chemicals

    40 % 40 %

    20 %

    Focus on Core Businesses1995 Sales€2.3 billion

    2009 Sales€2.4 billion

    8 Businesses 3 Businesses

  • 1.9.2010Investor presentation 2Q 201056

    19971996 20001995 1998 1999

    Acquisitions

    Divestments

    Kyro Board Mill

    Biberist Paper Mill

    SimpeleMill UK Paper

    Modo Paper

    Zanders

    Sawn Goods &Building Materials

    ChemicalsBusiness

    Botnia Wood

    CorrugatedPackaging

    MD Papier MetsäTissue

    2001 2002

    Albbruck

    2003 2004

    M-real Restructuring Story

    2005

    SavonSellu

    Forestia

    KemiartLiners (53 %)

    8% in Botnia

    2006

    PSM

    2007

    9% in Botnia

    Cartonplants

    Map

    100 000 B2 shares

    in PVO

    20092008

    New Thames

    MB Uruguay

    Graphic Papers

  • 1.9.2010Investor presentation 2Q 201057

    Annual Sales Development

    2432

    3236

    4440

    56245241

    54606044

    65646923

    5898

    33193014

    2313

    4044

    0

    1000

    2000

    3000

    4000

    5000

    6000

    7000

    8000

    1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

    EUR, million

  • Business Portfolio

  • 1.9.2010Investor presentation 2Q 201059

    Business Portfolio

    Consumer Packaging Speciality Papers

    Office Papers Market Pulp and Energy

  • 1.9.2010Investor presentation 2Q 201060

    Consumer PackagingMainly Folding Boxboard and Linerboard

    • Fibre-based high value-added packaging solutions for global brand owners in beautycare, healthcare, cigarette, food and consumer electronics industries as well as for graphical end-uses

    • Relatively high earnings stability• High segment consolidation• Competitive folding boxboard mills with end use specified production

    Capacity Share (%)

    8 %

    9 %

    10 %

    25 %

    32 %

    0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 %

    IP

    Careo

    Mayr-Melnhoff

    Stora Enso

    M-real

    No. 1 Folding Boxboard Producer in Europe

  • 1.9.2010Investor presentation 2Q 201061

    Office PapersMainly Uncoated Fine Paper

    Capacity Share (%)

    9 %

    10 %

    11 %

    14 %

    14 %

    0 % 5 % 10 % 15 %

    M-real

    UPM-Kymmene

    Mondi

    Stora Enso

    Portucel

    No. 5 Uncoated Fine Paper Producer in Europe

    • High quality uncoated fine papers for printing and photocopying as well as for forms, envelopes, manuals and communication purposes

    • Diversified customer base, e.g. merchants, retail chains, officeequipment manufacturers and corporations

    • Leading European office paper brands like DataCopy and Evolve

  • 1.9.2010Investor presentation 2Q 201062

    Speciality Papers

    • Leading European speciality paper producer with strong focus on packaging applications

    • Packaging specialities• Flexible packaging• Luxury packaging• Labels

    • Graphical specialities• Premium fine papers • Carbonless papers• Digital imaging papers

    • Uncoated fine papers Packaging specialities 50%Graphical specialities 30%WFU 20%

    Speciality paper sales

  • 1.9.2010Investor presentation 2Q 201063

    Sales by Business Area

    M€

    82

    160

    95

    257

    126

    80

    153

    310

    0

    50

    100

    150

    200

    250

    300

    350

    Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy

    2Q 20101Q 2010

  • 1.9.2010Investor presentation 2Q 201064

    Operating Result by Business Area*

    * excl. non-recurring items

    -6

    0 9

    39

    16

    -5

    -4

    38

    -20

    -10

    0

    10

    20

    30

    40

    50

    Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy

    M€

    2Q 20101Q 2010

  • 1.9.2010Investor presentation 2Q 201065

    Sales by Business Area

    M€

    199

    278250

    463

    221

    162

    313

    567

    0

    100

    200

    300

    400

    500

    600

    Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy

    1-2Q 20101-2Q 2009

  • 1.9.2010Investor presentation 2Q 201066

    Operating Result by Business Area*

    * excl. non-recurring items

    M€

    -34-35-31

    4 25

    -11-4

    77

    -40

    -20

    0

    20

    40

    60

    80

    100

    Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy

    1-2Q 20101-2Q 2009

  • Operations

  • 1.9.2010Investor presentation 2Q 201068

    1 800

    1 200

    2 100

    0

    200

    400

    600

    800

    1 000

    1 200

    1 400

    1 600

    1 800

    2 000

    Paper Board Pulp and BCTMP

    1000 tons/a

    Production Capacity

  • 1.9.2010Investor presentation 2Q 201069

    M-real Production LocationsConsumer Packaging:• Simpele• Äänekoski board and paper• Kyro• Tako• Kemi• Joutseno

    Office Papers: • Alizay• Husum paper and pulp

    Speciality Papers: • Gohrsmühle• Reflex

    Market Pulp and Energy:• Kaskinen• Hallein

    Alizay

    Hallein

    Husum

    Gohrsmühleand Reflex

    ÄänekoskiSimpele

    Joutseno

    Kemi

    TakoKyro

    Kaskinen

  • 1.9.2010Investor presentation 2Q 201070

    Paper and Board Capacity by Grade(1000 t/a)

    BOARD MILLS

    Board Mill Country Machines FoldingBoxboard Liner Total

    Tampere Finland 2 205 205Kyröskoski Finland 1 160 160

    Äänekoski Finland 1 210 210

    Simpele Finland 1 220 220

    Kemi Finland 1 375 375

    Total 6 795 375 1170

    PAPER MILLS

    Paper Mill Country Machines Coated Coated UncoatedMagazine Fine Fine Specialty

    Paper Paper Paper Paper Total

    Äänekoski Finland 1 180 180

    Simpele Finland 1 55 55

    Kyröskoski Finland 1 105 105

    Bergisch Gladbach Germany 2 180 80 260

    Düren Germany 2 20 20

    Husum Sweden 3 275 435 710Alizay France 1 310 310

    Total 11 275 180 925 260 1640

  • 1.9.2010Investor presentation 2Q 201071

    Pulp Capacity(1000 t/a)

    PULP MILLS

    Pulp Mill Country ChemicalPulp BCTMP Total

    Husum Sweden 690 690Hallein Austria 160 160

    Joutseno Finland 280 280

    Kaskinen Finland 300 300

    Total 850 580 1430

    BOTNIA *

    Mill Country ChemicalPulp Total

    Äänekoski Finland 500 500

    Kemi Finland 590 590

    Rauma Finland 630 630

    Joutseno Finland 650 650

    Total 2370 2370

    * M-real share is 30% of the capacity

  • 1.9.2010Investor presentation 2Q 201072

    Personnel Development

    49464903

    6546

    9508

    1412515154

    16490

    203722107022237

    17351

    1388512637

    11463

    15572

    0

    5000

    10000

    15000

    20000

    25000

    1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2Q10

  • Deliveries

  • 1.9.2010Investor presentation 2Q 201074

    Uncoated fine paperCartonboard

    Annual Deliveries*

    32 %

    6 %

    18 %

    44 %

    Western- Europe Eastern- Europe Americas Asia & Pacific

    8 %

    86 %

    5 %1 %

    * Indicative numbers

  • Sourcing

  • 1.9.2010Investor presentation 2Q 201076

    Personnel 18 %

    Other fixed13 %

    Delivery costs16 %

    Wood21 %

    Chemicals, pigments and

    fillers15 %

    Other variables

    7 %

    Energy10 %

    M-real Cost Structure 2009* (total annual costs in industrial operations ~ EUR 2 Billion)

    Fixed costs

    Variable costs

    * Percentage of annual costs in industrial operations

  • 1.9.2010Investor presentation 2Q 201077

    Electricity Sourcing 2009 (total 3 400 GWh)

    Associated company

    (PVO)29 %

    Outsourced generation

    2 %

    Own generation

    43 %

    Purchased energy26 %

  • 1.9.2010Investor presentation 2Q 201078

    Fuels Used 2009 (total 19,6 TWh)

    Wood-based60 %

    Natural gas13 %

    Coal9 %

    Oil4 %

    Peat1 %Hydropower4 %

    Nuclear power9 %

  • 1.9.2010Investor presentation 2Q 201079

    Wood Sourcing by Country

    7459Total47Lithuania204Estonia228Latvia524Austria133France563Russia2272Sweden3488Finland20091 000 m3

  • 1.9.2010Investor presentation 2Q 201080

    Development of Softwood PulpwoodCost at Mill, Wood for Chemical Pulping

    1980 – 3Q 2009

    Source: Pöyry

    0

    10

    20

    30

    40

    50

    60

    1980

    1981

    1982

    1983

    1984

    1985

    1986

    1987

    1988

    1989

    1990

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    q 3

    EUR/m3sob, nominal

    Finland, south, pineSweden, south, pineGermany, south, pineChile, radiata pineUSA South, SYPCanada East, SPF

  • 1.9.2010Investor presentation 2Q 201081

    Development of Softwood PulpwoodCost at Mill, Wood for Mechanical Pulping

    1980 – 3Q 2009

    Source: Pöyry

    0

    10

    20

    30

    40

    50

    60

    70

    1980

    1981

    1982

    1983

    1984

    1985

    1986

    1987

    1988

    1989

    1990

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    q 3

    EUR/m3sob, nominal

    Finland, south, spruceSweden, south, spruceGermany, south, spruceAustria, spruceCanada East, SPFUSA Great Lakes, spruce

  • 1.9.2010Investor presentation 2Q 201082

    Development of Hardwood PulpwoodCost at Mill, Wood for Chemical Pulping

    1980 – 3Q 2009

    Source: Pöyry

    0

    10

    20

    30

    40

    50

    60

    1980

    1981

    1982

    1983

    1984

    1985

    1986

    1987

    1988

    1989

    1990

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    q 3

    EUR/m3sob, nominal

    Finland, south, birchSweden, south, birchPortugal, E. globulusBrazil, E. grandisSouth Africa, E. grandisUSA South, mixed hw

  • Owners

  • 1.9.2010Investor presentation 2Q 201084

    M-real Shareholders 30.6.2010

    Non-Finnish nationals; 21 %

    Non-profitmaking organizations; 3 %

    Other companies; 3 %

    Metsäliitto; 39 %

    Households; 24 %

    Public communities; 7 %

    Financial and insurance institutions;

    3 %

  • 1.9.2010Investor presentation 2Q 201085

    M-real Voting Rights 30.6.2010

    Non-Finnish nationals; 7 %

    Non-profitmaking organizations; 4 %

    Other companies; 1 %

    Metsäliitto; 61 %

    Households; 12 %

    Public communities; 14 %

    Financial and insurance institutions;

    1 %

  • Market Position

  • 1.9.2010Investor presentation 2Q 201087

    0 100 200 300 400 500 600 700 800 900

    Others

    Holmen

    IP

    Careo

    Mayr-Melnhof

    Stora Enso

    M-real

    Folding Boxboard Capacities in Europe BIG-5 = 84% of total

    Source: Pöyry Forest Industry Consulting

    Capacity: tons/year (million)

    32%

    25%

    10%

    9%

    8%

    8%

    8%

  • 1.9.2010Investor presentation 2Q 201088

    0 500 1000 1500 2000 2500 3000 3500

    Others

    Sappi

    Arctic Paper

    International Paper

    M-real

    UPM

    Mondi

    Stora Enso

    Portucel

    Uncoated Fine Paper Capacities in EuropeBIG-5 = 57% of total

    14%

    14%

    11%

    10%

    8%

    8%

    3%

    3%

    28%

    Source: Pöyry Forest Industry Consulting, M-real

    Capacity: tons/year (million)

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