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Organic • 1g Sugar • Excellent Source of Protein (10g) and Fiber (15g)

Move over sugar, snack time just got healthier™

Investor Presentation2017

®

•3 delicious flavors- “Raspberry Rhapsody®”, “DarkChocolate Enchantment®”, “Almond Butter Bliss®”

•Organic, seeds-nuts-&-superfoods, non-GMO Verified,Vegan, Soy-free, only 1g sugar yet tastes great

•Zero-glycemic, natural sweeteners

•More fiber than oatmeal, High-protein

•More Omega-3 per oz. than salmon

UNCOMPROMISING QUALITY,FLAVOR, & FUNCTION

$2B

$5B

$7B

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Shift Bars Revenue ($5.8M, Yr 3) represented by Channel

Total Market Size

Total U.S. Food Bar Market Size: ≈ $5.6 Bil

$6.2B

Intrinsic Health Bar Segment≈ $847 Mil

MARKET OPPORTUNITY

$6.1B$6.0B$5.8B$5.7B$5.6B$5.4B

$5.2B$5.0B

$4.6B

Food, Drug, & Mass

Natural

70%

30%

Nutrition/Energy Bar Category≈ $2.3 Bil

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Methods:

1) DistributorsKey Strategic distributors, SoCal launch, National

2) Direct SalesIn-house and Outsourced Sales Team

3) Online SalesWebsite & Amazon, with aggressive SEO strategy

MARKET ENTRY

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STRATEGIC PARTNERS & EXISTING CUSTOMERS

Current Strategic Alliances /Co-packers

Current Customer Relationships

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COMPETITIVE MARKETING ANALYSIS

1 g sugar or less (with no artificial sweeteners)

Excellent Source of Protein

Non-GMO Verified

Excellent Source of

Fiber

X

X

X

X

X

X

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X

Organic XX

X

X

X

Organic

X

X

BARRIERS TO COMPETITION

•Experienced Advisory & Team

•Trade secrets/own formulations

•First in category featuring 95% Organic & only 1g sugar or less

•Exclusive relationships

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TEAM

Management Initial Advisors

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Emily Shaules - Founder, CEO•Actor, Nashville television show•Former Labor & Employment attorney LanerMuchin PLLC

Michael Sanchez - Director of Sales•Functional Food Marketing Consultant, InstructorFeldenkrais Method•Former VP Sales Balance Bar

Jim Wolfe - Former CEO Balance BarTook company from $1M to $100M in 4 years, then sold to Kraft for $260M

Kimberly Ross - Former 25-yr VP Sales, Bank of America- helped fund Clif Bar

Kristina Eriksen - CFO NutraHealth Partners, former CFO ThinkThin bar

FINANCIAL PROJECTIONS& BUSINESS MODEL

$1,250,000

$2,500,000

$3,750,000

$5,000,000

Yr 1 Yr 2 Yr 3

Gross ProfitTtl. COGS

Product Price: MSRP Retailer GM Wholesale Price Company’s GM (after discounts & allowances) Ttl COGS (weighted)

Per Unit Avg: $2.99 40% $1.80 43% $ 0.93

•Gross Margin 43% by Yr 3

$4.81M

$2.31M

$0.5M

Direct Accounts

Distribution

Online Sales

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10%80%

10%

Net Revenue

INVESTMENT OPPORTUNITY & USE OF FUNDS

G&A

Capital Raise - $1.8M Series A Equity

Use of Funds:

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Marketing

Sales

ROI STRATEGY

Likely Acquirers

Typical Nutrition Bar industry multiples 2.6x

Kraft acquired Balance Bar

Glanbia acquired Think Thin 2015

$100 Million in sales, $260 Million price; 2.6x revenue

$84 Million in sales, $217 Million price; 2.6x revenue

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“These are the bars I’ve been waiting for! Organic, low in sugar and delicious - a triple threat!”

THANK YOU

Stephanie Morgan Lead Singer of Stephaniesid

Shift Bars, LLC Emily Shaules

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