investor pitch deck dui app
TRANSCRIPT
Non intrusive Alcohol Detection Mobile App
Patent pending
iAlyzerSylvain Cardinal
Vision / Elevator Pitch
Mobile application using facial recognition mechanism in order to measure an individual’s blood alcohol level concentration.
Using a proprietary measurement technique, potentially patentable, the app makes a correlation between elements of the facial readings it takes and the accurate measurements and results of today’s breathalyzers captured in a clinical study.
The objective, provide the market with a unique “breathalyzer” app that all it needs is to look at your face, no blowing into the tube, available for both Android or iPhone smartphones.
Traction
CONCEPT stage now. Almost R&D ready!
Estimated time from development to launch can be achieved within 12-18 months.
Market Opportunityand Revenue Model
Market potential is huge. Anyone wanting to measure their alcohol level before driving or for any other purposes.
Millions of users that could pay 35$ to fully unlock the app for lifetime tests or buy “test tokens” within the app on a per use basis.
PLUS…potential commercial/government licensing opportunity of the technology along with in-app ad space possible.
Potential license: Could you imagine a car maker licensing this mechanism so it could become built-in their line of cars for drivers to test themselves within the car while looking at the rear mirror?
The Problem
Lack of availability or portability of “breathalyzers”…not very sexy to blow into a tube at the bar in front of everyone.
Today’s air blowing breathalyzers are working fine. But they need to be fine-tuned, tested,
validated. HUGE COSTS without talking about the portability issue for the average user.
This is all made easy with this app.
Current Solutions
Quick User Case
You are having a few drinks with friends and you are not sure you could drive or not.
You remember this app you had registered and created your personal profile on while being sober.
You launch the app at the bar and start looking at your phone’s camera for few seconds, wait for the completion signal and voila! The app has made facial elements calculations between your “sober” profile and this reading you have just completed.
You are then being displayed an accurate reading of your blood alcohol level based on the difference recorded.
Team..Just me for now..Sylvain Cardinal
Multitasking and polyvalent individual with 20+ years experience in various technical, operational, account and product management positions devoted to three multinationals, Lawson Software (Medi-Solutions), IBM and Cardinal Health (Pyxis, Alaris).
Various assessment and analysis skills in technology including: Agile/scrum software development scope, first line SW/HW technical support, installation and deployment of software solutions.
Strong ability to adequately disseminate technology, dissolve customer fears and adequately taylor solutions to specific needs.
Financials
•Year 1: Development and Testing
•Year 2: Launch and start selling app
•Mid Year 3 target: at least recoup the original investment with strong user base of at least 250k users with 40% paid users
Competition
This is a 1 off, first of its kind.
If this works like I think it will, this will be a major market disturber.
Should we be successful in getting patent on this, there will be limited competition.
Investment
Looking for 500K$ against either convertible debt or equity.
Timing: raise by fall of 2016
This is a PRE-SEED round
Key Use of Proceeds (as % of total raise)
•Founder’s salary (main PM resource) (2 years): 30%•R&D (mostly overseas dev.): 30%•Clinical study: 20%•Launch and marketing: 15%•Operations and website: 5%