JOHNSON OUTDOORS is a

family of core brands building on

the power of the whole to deliver

a superior consumer experience

and create awe-inspiring outdoor

adventures. Through innovative,

top-quality products, we earn

industry awards, customer loyalty

and the trust of consumers who

share our passion.

STOCK INFORMATION*

Ticker .....................................................JOUT

Share Price ..........................................$76.70

52 Week Range .................... $54.47 - $86.70

Average Volume (10 Day) ...................47,524

Shares Outstanding .......................8,863,000

P/E (TTM) ...............................................15.01

Market Cap ..............................$679,792,100

*As of Market Close on 12/31/19

• Leading brands and market positions in four attractive businesses

• Market-leading, consumer-focused innovation

• Strategic initiatives focus on driving accelerated profitable growth

• Strong, debt-free balance sheet and cash flow provides flexibility

WHY JOHNSON OUTDOORS?

COMPANY SNAPSHOT

16PRODUCT

CATEGORIES

80COUNTRIES

1,200EMPLOYEES

20FACILITIES

WORLDWIDE

$562.4 M NET SALES

I N V E S T O R2020

FACTSHEET

MINN KOTA® ULTREX®

The most technologically advanced cable steer motor, giving anglers all our breakthrough steering and navigational features at the tap of a foot

HUMMINBIRD® MEGA 360 IMAGING®

Like underwater radar, the MEGA 360 Imaging® beam rotates to deliver a constantly updating 360-degree view

JETBOIL® FLASH WITH FLUX-RING™ TECHNOLOGY

The Jetboil Flash personal cooking system boils water in just 100 seconds, perfect for preparing coffee, soup or dehydrated meals on the trail and on the run

OLD TOWN® PATENTED PDL™ PEDAL DRIVE

The most advanced and reliable kayak pedal-propulsion technology on the market

SCUBAPRO® HYDROS™ PRO BUOYANCY COMPENSATOR

The Hydros™ Pro BCD uses moldable Monoprene, adjustable fit and multiple attachment points to reach new heights of comfort and convenience

I N N O VAT I O NMARKET-LEADING, CONSUMER-FOCUSED

L E A D I N GBRANDS and market positions in four attractive businesses

FISHING

$412.1 MFY2019 NET SALES

Trolling motorsFishfindersDownriggersShallow water anchorsDigital charts & maps

DIVING

$76.3 MFY2019 NET SALES

RegulatorsBuoyancy compensatorsDive computersMasks/fins/snorkelsDivewear

CAMPING & HIKING

$40.4 MFY2019 NET SALES

TentsSleeping bags & padsPersonal & family cooking systemsCamp furniture & accessories

WATERCRAFTRECREATION

$33.5 MFY2019 NET SALES

Kayaks & canoesFishing craftPersonal flotation devicesPaddles & accessories

ENHANCED INNOVATION PROCESS

Product development process to consistently

deliver greater new product successes

DIGITAL SOPHISTICATION

Transforming the consumer’s experience online to build stronger,

deeper relationships

RICHER CONSUMER INSIGHTS

Implementing cutting-edge techniques, methods

and analytic tools to understand evolving

consumer trends, needs and expectations

Use of Cash• Invest organically in the business

• Committed to a meaningful dividend each year

• Targeting enhanced technology and innovation with M&APERFORMANCESTRONG FINANCIAL

S T R AT E G I CINITIATIVES focus on driving accelerated profitable growth

2019

2018

2017

2016

2015

Sales ($, M) Cash from Ops ($, M) Operating Margin (%)

490.6

544.3

562.4

433.7

430.5

46.4

63.4

45.8

43.4

18.1

9.3

11.6

11.3

5.3

4.1

JohnsonOutdoors.com