investor day london - divani & divani blog | un nuovo … · the group in the 90‟s 5 at the...
TRANSCRIPT
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Investor day
London
February 23, 2011
1
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2
Pasquale Natuzzi
Welcome and Company Overview
Simon Hughes
Leverage on Natuzzi and Italsofa
Mimmo Cavallo
Recover core business with Editions
Vittorio Notarpietro
KPI
Walk-through:
Stefano Sette - Giuseppe Clemente
Product Innovation, New Manufacturing Process (moving line)
Agenda
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3
Global business matrix
to build the future
Pasquale Natuzzi
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1959: 52 Years of Challenges
4
KEY FACTS
DNA:
− Innovation
− Product development and
manufacturing Know how
− International presence
BASIC VALUES:
− Integrity
− Responsibility
− Transparency
1959: the long running starts
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The Group in the 90‟s
5
At the end of the 90’s Natuzzi is a manufacturing company, world leader in leather
upholstery with plants in Italy, and trading offices, exporting to 123 countries5 2
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New competitive scenario
6
1997
KEY FACTS
Chinese Competition,
and market globalization
Natuzzi concerns:
Protect the existing business
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New strategy
7
Middle-High
Middle & Middle/Low
Middle/Low
Repositioning Natuzzi Brand
Competing in the promotional segments of the market
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New strategy
8
Global production: New Factories abroad
BAIA MARE - ROMANIASALVADOR DE BAHIA -
BRASILE SHANGHAI - CINA
To compete in the middle-low part of the market
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The brand building project
9
Visual identity
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Old Product
10
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New product: Total Living
11
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Product extension
12
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Old Store
13
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New Store
14
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International development
15
48 stores in the Asia Pacific Region of which 21 in China
SHANGHAI
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International development
16
ADELAIDE – (AU)
15 Stores in Australia
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International development
17
MILAN
100 Stores in Italy
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International development
18
BARCELLONA
21 Stores in Spain
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International development
19
PARIS
27 Stores in France
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International development
20
WINTERTHUR – (CH)
5 Stores in Switzerland
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International development
21
LONDON
UK: 22 Stores / Concessions
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International development
22
UK: Galleries at Harrods, Selfridges and House of Fraser
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Old advertising
23
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New advertising
24
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Current distribution network
25
Stores: 6Galleries: 61
Stores: 237 Galleries: 297
Stores: 48 Galleries: 17
290 Stores
375 Galleries
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Investments
26
Total investment of € 420 mln
Equal to 9% on total revenues of € 4,5 bln
Natuzzi Brand Building Investment
2003 - 2010
• New Product Development
• Italian Plant requalification
• Store and Gallery development
• Marketing and Advertising
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Group brands portfolio
27
Mission: Italian Total livingPositioning: Middle/highChannel: B2C, Retail
Mission: Affordable innovationPositioning: Middle/young generationChannel: B2C, Retail
Mission: Surrounding comfortPositioning: Middle/lowChannel: Wholesale
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NTZ Group global presence
28
Despite market crisis, emergence of Chinese competition and high currency volatility, we invested and created:
•Global sales network•International production hubs linked to brands/ markets
Trading
Offices8
Stores/
Galleries763
Plants 11
Next step: Reduce complexity
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Integration, simplification & innovation: Global business matrix
29
BRANDS - CONSUMER
SEGMENTATION
• Natuzzi
• Italsofa
• Editions
3
MACRO MARKETS
• Europe
• America
• Asia Pacific
3
DISTRIBUTION
CHANNELS
• Retail
• Wholesale
• Key customers
3
MANUFACTURING HUBS
• Europe (Italy and Romania)
• America (Brazil)
• Asia (China)
3
ORGANIZATION LEVELS
• Corporate
• Regions
• Country
3
GUIDELINES AT EVERY
ORGANIZATION LEVEL
• Sharing
• Accountability
• Discipline
3
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Management
30
Chief Internal ControlSystems Officer
Giuseppe Cacciapaglia
Chief HR & Organization Officer
Fernando Rizzo
CFO
Vittorio Notarpietro
Chief Procurement Officer
Giambattista Massaro
Chief Natuzzi& Italsofa Division
Simon Hughes
Chief Editions& Softaly Division
Cosimo Cavallo
Audit Committee
Chief Legal Officer
Stelio Campanale
CIO
Angelo Colacicco
Chief Operations Officer
Giuseppe Clemente
Chief Research& Development
Officer
Stefano Sette
Chief Institutional Relations &
Corporate Comm. Officer
Giacomo Ventolone
Chairman & CEO
Pasquale Natuzzi
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31
Global business matrix
Brands
Simon Hughes
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Natuzzi Retail
32
1) Direct vs. Partner•Existing DOS focus on operations + profit•Partners primarily for development markets (local knowledge and retail expertise)
2) Growth•2010 DOS 2011 DOS
3) Performance•Traffic driver “affordability”•Total look “sales”•Increase average tickets price “service”
•A more affordable concept•Training critical •Rigorous analysis
4) Collection rationalization•Core collection (10 models 65% total sales)•Retail collection (only 60 models)•Replenishment program
5) Marketing•Consolidate spend•Promote total look•Drive traffic
a
b
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Italsofa Brand
33
Mission: Affordable innovation
Positioning: Middle/young generation
Channel: B2C, Retail
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Products
34
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Store concept
35
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Distribution Network
36
Stores: 2
Galleries: 2
Stores: 9
Galleries: 7
Stores: 15
Galleries: 8
26 Stores
16 Galleries
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Advertising
37
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Co-Advertising
38
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Retail Key Actions
39
1) Reposition with more contemporary design aesthetic
2) More affordable brand for young (in spirit) consumers
3) Upgrade existing network from wholesale to retail model
4) 220 Gallery committed (2010)
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40
Global business matrix
Markets
Mimmo Cavallo
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Editions
41
Mission: recover our core
business with Wholesalers
& Mass Merchants
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Editions
42
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Editions
43
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Editions
44
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45
Mass Merchants program
• Identify/ open existing and new accounts in the Mass Merchants
cluster
• Capitalize on the success with IKEA and duplicate the same
business model
• Regain sales with the Key Accounts
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Mass Merchants program
46
Key success factors:
• Excellent service (10 days from order entry to finished products, plus transit time)
• High quality standards
Rationale:
• Limited number of models, coverings and versions
• Accurate forecasting
• Targeted price points
• Strict monitoring of the KPI‟s
• Dedicated production lines
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47
Mass Merchants: Business opportunities
NORTH AMERICA
Nearly € 100 mln worth of sales to be
recovered with the major accounts. E.g.:
• MACY'S
• THE BRICK
• R.C. WILLEY
• ART VAN
• SOFA MART
• ROOMS TO GO
• SLUMBERLAND
• DILLARD'S
• AMERICAN SIGNATURE
EUROPE
Over € 50 mln worth of sales to be
recovered with the major accounts. E.g.:
• REID
• LIVING
• BEGROS
• BOHUS
• UNION
• ATLAS
• MIO
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IKEA
48
Leverage on our best practice with IKEA, the most demanding retailer in the world
18 years of strong partnership based on high level of service, quality and value
Baiamare
Plant
IKEA
Warehouse
13
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49
2010 Achievements&
2011 targets
Vittorio Notarpietro
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IT System AS WAS
50
Natuzzi Italia Impe e Natco USA Romania Brasile Cina Europa
Bus
ines
s
inte
llige
nce
DW reporting
Retail / Presa ordine
Gestione ordini (credito,
validazioni, …)
Aftersales
Pianificazione a breve
Spedizione
Fatturazione
Acquisti mat indiretti
MRP Mat. Diretti
Acquisti mat diretti
Gestione fisica stabilimenti
e magazzini
Avanzamento produzione
Amministrazione
Vefa Indiretti
VeFa Diretti
Tesoreria
Controllo
Product Costing
Consolidamento
Pia
nif
icaz
io
ne a
med
i
oPian. a medio produzione
Fina
nce
& C
ontr
ollin
gC
iclo
del
l'ord
ine
Acq
uist
i e p
rodu
zion
e
BI Microsoft
RPG Order Management
NCRM
WEBCLAIM,
JDE JDEJDE
RPG manufacturing
Ares
Ares
RPG acquisti JDE
NARES
DSS trasporti
Ares
Manuale
DPM
Cybertec
RPG manufacturing
NARESAresRPG Invoice
JDE
CDR
ACG
Piteco
ACGJDE
ACG
Local
application
JDE JDE
Natplan
Local
application
CDR
NCRM
NARES
Order
Management
RPG trasporti managementAres
RPG Invoice
PitecoPiteco
CDR
ACG
Outlooksoft
AresRPG Manufacturing
ACG
Local
application
RPG manufacturing
RPG Invoice
RPG order management
RPG manufacturing
RPG Manufacturing
ACG
RPG Order
Management
NCRM
NARES
RPG Order
management
ACG
RPG
OM
Business Portal Business Portal Business Portal
Board Sales Board Sales
BI Microsoft
Board Sales
BI Microsoft
Datasys
Local applicationLocal
application
JDE
Local
application
Easy Report
Easy report
Incas WMS
Sofapacker
Soluzione
forecast
Local
application
Local
application
Local
application
Local
application
Local
application
Local
application
Board, as400
WEBCLAIM,
Board, as400
DSS (…) AresUnix (…)
ACG
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IT System AS IS
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Production
Planning
PP
Financial
Accounting
FI
Controlling
CO
Material
Management
MM
Sales and
Distribution
SD
Demand
Planning
APO
Warehouse
Management
WM
Business Planning
and Consolidation
BPC
Business Intelligence – Corporate Performance Management
NARES
BUSINESS PORTAL
WEB CLAIM
Legacy MES (Unix + DSS)
• Ottimizzazione sequenze produttive, attribuzione
ad operatori,…
• Analisi produttività
• Gestione stampe di produzione (nota lavoro,
etichette imballo, …)
• Controllo qualità (*)
• Gestione manutenzione (*)
• Avanzamento di produzione
Price Lists tools
Tesoreria - Piteco
NATPLAN
NADOS
SOFAPACKER
Byte Payroll and time management
ARES - Conceria NATCO
Human
Resource
HCM
Quality
Management
QM
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2010 Achievements: SAP roll-out
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Italy
USA
Romania
China
Brazil
UK
Switz.
Spain
Finance &
Controlling
(FI-CO)
Prouction
Planning
(PP)
Purchasing (MM)
IndirettiDiretti
2008
2009
2009
2009
2009
2009
2009
2008
2009
2009
2009
2011
Live Non live
2008
2010 2010
2009 2010 2010
2011
Demand
Planning
(APO)
Warehouse
(WM)
Sales
Distribution
(SD)
Benelux 2011
2010
2011
2011
2010
2011
2011
2011
2011
2011
Human
Resource
(HCM)
2011
2011
2011
2011
2011
2011
2011
2011
2011
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2010 Achievements (*)
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• Recovery of Sales in North America 32.7% and Asia 27.2%
• Entered in India and Brazil markets
• Improved business with IKEA
• Good initial reaction of the Market for the new Italsofa Brand
• Improved operations efficiency COGS from 65.2% in „09 to 62.3% in „10
• Successful NAP process: reduction lead time from 16 to 10 weeks
• Important SG&A reduction plan from 38.3% in ‘09 to 37.7% in ‘10
(*) all numbers and % are as at 30 September 2010
EBIT 2010 = in the area of breakeven
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2010 Achievements
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Relocation of the primary China factory
• Construction of the new factory of 88.000 SQM in “Minhang Export Processing Zone” in Shanghai
• Production full Capacity completed by May 2011
• Entire Chinese NTZ production will be grouped within the next future in the new factory
• Total Indemnity: €47 million approximately 420 million RMB
• Account effects:•€47 million cash (420 M Rmb)•€19 million write off of the Book value of the old factory (166 M Rmb)•€28 million approximately as extraordinary revenues
•Payment in 3 trances:•50% within 5 day from signing (January 26th 2011)•45% within end of February 2011•5% within end of May 2011
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2011 targets
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NET SALES: single digit increase
COGS: to continue efficiency process
SG&A: to carry on reduction plan
EBIT : positive % on Sales
NFP : significant increase (almost doubling)
Natuzzi Group is working on a 5 year BP that will focus:
•Recover sales in the major markets •Development in fast growing markets (China, Brazil, India)
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Innovation
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Today the Company is ready to get focused on its strengths and get competitive advantage through innovation
PRODUCTStyle and Materials innovationSynergies in componentsInnovation according to “moving line” production system
MANUFACTURING PROCESS
Moving line to recover productivity
From manual cutting to virtual nesting and automatic cutting
HQ ACTIVITIES AND SERVICES
Focus on strategic markets and priorities. SAP implementation
COMMERCIAL AND RETAIL PROCESSESNew organization with high focus on brands differentiation and Channel management
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Forward-looking Statements contained in this document, particularly the
ones regarding any Natuzzi Group possible or assumed future performance,
are or may be forward-looking statements and in this respect they involve
some risks and uncertainties.
Natuzzi Group actual results and developments may differ materially from
the ones expressed or implied by the above statements depending on a
variety of factors.
Any reference to past performance of Natuzzi Group shall not be taken as
an indication of future performance.
This announcement does not constitute an offer to sell or the solicitation
of an offer to buy the securities discussed herein.