investment trends: where to invest your attention in 2015
TRANSCRIPT
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Investment trends for 2015: Where to invest your attention
January, 2015
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David StarkPrincipal, OurCrowd
@starkupnation
Zack MillerPartner, OurCrowd
@newrulesinvest
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Trend: Big Data
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Trend: Big Data
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Trend: Big Data
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Trend: Big Data
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Trend: Big Data
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Trend: Sensorification
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Car of the Future Digital Health Internet of Things
Trend: Sensors
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Car of the Future Trend: Sensors
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Car of the FutureTrend: Sensors
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China will grow rapidly to claim a 35% share of the 120 million cars sold in 2030, accounting for revenues of $24 billion, against $21 billion for the U.S. market and $20 billion for
Europe.Source: Luxe Research
Trend: Sensors
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Trend: Sensors
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Making voice control work — in any sound environment
Trend: Sensors
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Car of the FutureDigital Health
Internet of Things
Trend: Sensors
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Trend: Sensors
Source: New York eHealth Collaborative
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Trend: Sensors
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Wearables —> The Quantified Self
Trend: Sensors
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Trend: Sensors
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Car of the Future Digital Health Internet of Things
Trend: Sensors
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Trend: Sensors
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There are already more than 10 billion systems connected to the Internet (IDC) and by 2020 there will be nearly 26
billion devices on the Internet of Things (Gartner).
Trend: Sensors
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Trend: Sensors
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New charging technologies will
power the IoT
Trend: Sensors
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Source: IHS
Trend: Sensors
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Trend: Sensors
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Trend: Sensors
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Trend: Sensors
energy hot spots
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Trend: Cannabis Commerce
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The legal cannabis industry is poised to grow faster than smartphones according to the Huffington Post.
Source: HuffPo
Trend: Cannabis Commerce
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Legalized Cannabis industry expected to
bring in tens of billions of dollars of extra revenue per state
Trend: Cannabis Commerce
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Source: TechCrunch
Venture Capital flowing to blooming
startups, sensing opportunity
Trend: Cannabis Commerce
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Source: TechCrunch
Trend: Cannabis Commerce
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provides natural,
pesticide-free insect repellant
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Augmented RealityTrend: Reality Shifting
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Trend: Reality Shifting
Augmented Reality (AR) might be the 8th mass market to evolve, following print, recording, cinema, radio, TV,
Internet, and mobile, according to industry analyst, Tomi Ahonen
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AR mobile apps have already gained traction in travel/tourism, healthcare, education, manufacturing,
commerce, and entertainmentTrend: Reality Shifting
In 2009, Juniper Research reported annual revs from
mobile AR apps were < $1M
In 2015, ARCchart forecasts revs will reach $2.2B
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Augmented Reality can offer much more than just an information overlay
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SELLING WITH AUGMENTED REALITY• Likelihood to buy?
• 2D print display: 45% • AR: 74%
• Attitude to price?• 2D print display: average
price of £5.99 was attributed as the estimated retail value of the product
• AR: average price of £7.99
• Advertising engagement?• 2D print display: average
of 12 seconds• AR: average of 1 minute
23 seconds.Source- hiddenltd.com
Trend: Reality Shifting
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"Well, we still have some work to do, but now we're ready to put on our big kid shoes and learn how to run," Google said.
Google Glass was the first to make waves among the AR wearables, but
hasn’t found product market fit. Trend: Reality Shifting
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Microsoft’s entry to the market last week was met with great excitement
Trend: Reality Shifting
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METATrend: Reality Shifting
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Augmented Reality <—> Virtual Reality
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Virtual RealityTrend: Reality Shifting
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Trend: Reality Shifting
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Consumer VR market is forecasted to generate over $5B in 2018, roughly 50/50 split between hardware and
software
Some people call VR “the last medium” because any subsequent medium can be invented inside of VR, using software alone. Looking back, the movie and TV screens we use today will be seen as an intermediate step between the invention of electricity and the invention of VR. Kids will think it’s funny that their ancestors used to stare at glowing rectangles hoping to suspend disbelief.– Chris Dixon
Trend: Reality Shifting
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FACEBOOK paid $2 billion for Oculus to work together in “building the next computing platform and reimagining the way
people communicate.”
Trend: Reality Shifting
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Trend: Unbundling
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Trend: UnbundlingThe Rental/Sharing Economy
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The revenue flowing through the share economy directly into people’s wallets will surpass $3.5 billion this year, with growth
exceeding 25%. Source: Forbes
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Trend: Unbundling
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A whole new generation of sharing economy with entirely new assets to share
Trend: Unbundling
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Sharing economy is multigenerational Trend: Unbundling
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Trend: Unbundling
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Trend: Unbundling
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Trend: Crowd Everything
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Trend: The Crowd
Businesses are co-opting the crowd into their business models
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“Let your power users be the voice [of your brand]. Customers these days are more willing to do this kind of work for your brand, but they want
recognition for doing it—they would like to be given that badge or stamp that says, ‘You’re the power expert in Applegate bacon.
— JD Peterson, (previous) VP Marketing, Zendesk
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Marketplace lending taking on big banking
Trend: The Crowd
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Crowdfinance is changing the way capital flows to people
and opportunities
Trend: The Crowd
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IPODecember 2014
Trend: The Crowd
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Source: Lending Club
Lending Club massively ramping loan volumes
Trend: The Crowd
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51 Flavors of Crowdfinance Trend: The Crowd
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OurCrowd, AngelList, CircleUp lead the equity crowdfunding pack
OurCrowd invested in ReWalk Robotics (RWLK), industry’s
first IPO
Trend: The Crowd
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CYBER SECURITY
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$100B market with significant growth drivers
“Cybersecurity budgets will explode in 2015 as every company, institution, and government attempts to avoid being Sony’d. VCs will pour money into this sector…and, yet, the hacks will continue because on the open internet there is no such thing as an impenetrable system.” - Fred Wilson (co-founder of Union Square Ventures)
Trend: Security
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Source: IBM
• The volume, complexity and impact of attacks is growing rapidly
• Adoption of cloud services and mobile devices has erased network perimeters, rendering traditional solutions ineffective
Trend: Security
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Trend: Security
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Trend: Security
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Trend: Bitcoin
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Trend: Bitcoin
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Bitcoin got off to a rough start…
Trend: Bitcoin
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And still hasn’t settled downTrend: Bitcoin
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Investors are more excited about the Blockchain and its potential applications
Source: Joel Monegro, USV
Trend: Bitcoin
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Notable mentions
1. 2.
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What is so exciting is that we are on the precipice of some major technological evolutions and looking at historical precedents provides insight for key investment areas• Internet —> Sensors/Internet of Everything•Social —> Crowd•Mobile —> AR / VR•Etc.
Summary
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