thestorymint.com

Overview

“There’s a story in everyone -

The magic lies in peeling back the layers

that hide them” S. Dewing

The Problem

Bad writing leads to.

Misunderstanding, low grades, lost

revenue and readers who ignore you.

Overview

The Solution

The Story Mint helps you to understand

what your writing style is and to make it

more relevant thanks to the unique

Style Guide™.

Use the Style Guide™ to impress your

critics, increase your readership or

strengthen your writing style.

The Style Guide™ Journey

Overview

Other services

The Serials

Meet a community of writers and create

stories together. These are shared with

readers around the world.

The Writers’ pad

Meet and dialog with a global writer

community. Gain writing confidence.

The Business Model

Freemium & MembershipsFreemium Serials

Catching the audience & teaser for other

services.

Memberships

Differentiating Students as our primary

target market.

Our Market

Customers

Segmentation

• Creative writers & bloggers

• Serial writers/Booktrack customers

• Secondary education systems

Target:

• 4500k memberships for 2014

• $165,000 revenue

Our Market

Customers

Targeting overseas: the ESOL market

• India:

1500 memberships = $24,375 revenue

• Taiwan/ China

1500memberships = $165,000 revenue

Our Market

Competition

Essentially paper based

Businesses dedicated to training writers

either in corporate writing or creative

writing.

Barriers to entry

Entering foreign markets

Language & access to data

Cultural differences

Human resources

Competitive Advantage

Unique Technology

Simple, user-friendly writing style

check

The Style Guide™ is an interface to assist

writers with their writing style. It is what

spell check is to spelling.

“Fascinating & innovative automated feedback tool

for writers.” N. Gibson, Editor in Chief | THE

NATIONAL BUSINESS REVIEW

The Drivers

The Team

The Venture PartnersSuraya Dewing CEO

Bruce Howat Strategy

Raymond Stone Operations

Leif Rennes Technical Analyst

Mary Liz Corbett Serials Manager

Mark Saraswat Sales

Wutian ESOL Advisor

Claire Thiveyrat Marketing Advisor

Financials

Income Statements summary

Highlights

• 358% membership increase per year from current partners & sales lead

• Revenue booked on invoice for following 12 months

• Focusing costs on business development

Financials

Shareholding

“The Ask”

Position to date

What are we looking for?

• Fundraise: $150,000 NZD

• Valuation of the company: $550,000

Current KPIs

• Sales of 50 Memberships a year (inc 5% per month)

• Style Guide™ proven by research to improve writing

• Creating online serials – 20 engaged writers posting new chapters each week

• 1000 visitors a month

• Relationship with Kristin School & Booktack

Objectives

Short term

Increase memberships

Focus on strategic partnerships

Review website & vendor acquisition

strategy

Increase brand awareness and market

sharesLong term

Fundraising

Expand overseas markets, the team & range of Style Guide™

Fin

Thanks